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CX Index Webinar In Brief

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Learn how to measure your customer experience and discern which CX drivers will most impact your bottom line.

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CX Index Webinar In Brief

  1. 1. Are You Putting Your CX Dollars In The Right Place? Roxana Strohmenger, Director, Data Insights Innovation March 18, 2015
  2. 2. Customer expectations have changed. Your customers want a faster, better, cheaper, higher level of service. To compete: You must differentiate.
  3. 3. Success with customer experience requires a system of measurement.
  4. 4. © 2015 Forrester Research, Inc. Reproduction Prohibited 5 All of Forrester’s CX Index™ data is confidential and for internal use only. Any external distribution is strictly prohibited. Forrester’s CX Index Score measures How successful a company delivers customer experiences that create and sustain loyalty Customer Experience Quality Customer Loyalty SCORE
  5. 5. © 2015 Forrester Research, Inc. Reproduction Prohibited 6 All of Forrester’s CX Index™ data is confidential and for internal use only. Any external distribution is strictly prohibited. How good is your customer experience? Why it is good or bad? How can you improve?
  6. 6. A RIGOROUS & ACTIONABLE DATA FRAMEWORK You’ll see just how the CX Index measures real-world customer experience, as well as find out how to use these insights to determine which drivers will most affect revenue. Want more? Fill out the form to the right to download the entire webinar replay, including the full slide deck.
  7. 7. Thank you forrester.com Roxana Strohmenger +1 617.613.6511 rstrohmenger@forrester.com

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