2. .
Potential Available
Market Market
Target Penetrated
Market Market
3. MARKET BASED DEMAND
• Market demand
• Market forecast
• Market potential
COMPANY BASED DEMAND
• Company demand
• Company sales forecast
• Company sales potential
5. Market Demand:
Market demand of the product is the total
volume that would be bought by defined
customer group in a defined geographical area
in a defined marketing environment
6.
7. • Market Forecast:
At one level the demand of marketing actually
occur. The marketing demand correspondence
to this level is known as Market Forecast
8.
9. • Market Potential:
Market potential is the limit approached by the
market demand. As we understand that the
market potential is unlimited.
11. • Company Demand:
This demand is estimated by the actual share of
company in the market. It is estimated by the
analysis of product, services, price, and
communication in comparison with the
competitors.
13. Company Sale Forecast:
Within the define Company Demand, now
company used to forecast the sale. It is the
estimated sale of the product that one
company try to sale in on season.