1.
Siemens AG has grown through new
product innovation

2.
Basically Holistic marketing Framework is design
to address three management Question:
• Value Exploration
• Value Creation
• Value Delivery

3.
Value Exploration
How company will identify new value
Opportunity
• Customer Cognitive Space
• Company’s Competence Space
• The Collaboration Space

4.
Value Creation
How can company efficiently create more
innovative new product
• Identify New Customer Benefit
• Utilizing core competence
• Selecting & Managing New Partners

5.
Value Delivery:
How can company deliver the goods effectively
to customer
• Customer Relationship Management
• Internal Resource Management
• Business Partnership Management

6.
A marketing plan is the central instrument for
directing and coordinating the marketing
effort.

7.
• Define the corporate mission
• Establish strategic business units (SBUs)
• Assign resources to each SBU
• Assess growth opportunities

8.
.
M Focus on limited number of goals
Stress major policies and values
Define major competitive spheres
Take a long-term view
Short, memorable, meaningful

9.
“To achieve our objectives in an environment
of fairness, honesty, and courtesy towards
our clients, employees, vendors, and society
at large.”
We help you organize the world’s information and make it
universally accessible and useful.
“We help people trade anything on earth. We will continue to
enhance the online trading experiences of all—
collectors, dealers, small businesses, unique item
seekers, bargain hunters, opportunity sellers, and
browsers.”

10.
• It is a single business or collection of related
businesses
• It has its own set of competitors
• It has a leader responsible for strategic
planning and profitability

11.
Assign resources to each SBU
• According to Size
• According to Importance
• According to Involvement

12.
Assess growth opportunities
• Planning New Business
• Downsizing
• Terminating Older Business

13.
• Dogs are the cash traps.
• Do not have potential to bring in much cash.
• Normally we assume it is the first stage of
company

14.
• Foundation of the company and often the
stars of yesterday/ Tomorrow.
• Generate more cash than required.
• Extract profits by investing little cash
• They are located in an industry that is
mature, not growing or declining.

15.
• Stars are leaders in business.
• They also require heavy investment, to
maintain its large market share.
• It leads to large amount of cash consumption
and cash generation.
• Attempts should be made to hold the market
share otherwise the star will become a CASH
COW/ Problem Child.

16.
• They will absorb great amounts of cash if the
market share remains unchanged, (low).
• Question marks have potential to become star
and eventually cash cow but can also become
a dog.
• Investments should be high for question
marks.