1. This advert is aiming, that this drink coca cola is for the whole family no matter how old or
young you are. I can see this by how the use the faces of four people which are meant to
represent a typical family. The father figure is in a casual suit, a mother dressed smartly, a
teenage daughter in a plane top and t-shirt and a about 10 year old boy also with an empty
coca cola bottle in his hand. This is from left to right on the advert.This advert also aim to
show that this is an old fashionedfamily inabout the 60s. It is made to look vintage even
thought this advert was designed for the present days audience of 2013. The aim of this
advert is to sell more coca cola, to show that coca cola is for everyone.
I think that coca cola have achieved there aim of this advert, in my opinion because
everyone recognise this advert straight away as a coca cola advert ever before see the logo
this is because it stands out from the rest and fulfil its aims.
This is an inspirational advert because of how coca cola use the vintage look from when they
started making coca cola, in the present day of 2013 this makes it different and stand out
because no other advertising campaign of recently has used this look which means it looks
very different from any other campaign.
The advert communicates effectively by using only a small logo in the right hand corner on
the bottom of the screen. This show that the brand and the advert is that well established
they don’t have to use a huge logo, for the customer to see what the brand is. I can tell this
by how successful this advert has been. In the advert it use white bubbles in back ground
over the red this show that this is coca cola because bulbs are very easily associated with
coca cola. Also the contrasting colours make the bubbles than ever stand out more. This is a
good use off graphics.
This advert was created by Wieden& Kennedy.
By: Jonathan Newton Unit 7 task 1B