This document discusses the evolution of green buildings from ancient structures like the Giza Pyramids to modern smart buildings. It defines green buildings as high-performance structures designed for economic and environmental performance over their lifecycles. Standards like LEED and BREEAM are evolving to focus more on operational efficiency. The business case for green buildings includes lower energy costs, higher returns, and regulatory compliance. Integrating smart technologies into buildings can deliver "bright green" structures that optimize performance, efficiency, and sustainability over time.

1. Green Buildings
The Promise of Green:
an Evolution
Xperience Efficiency
Cairo 2014

2. What is a green building?

3. 3
The Giza Pyramids are considered to be some of
the oldest green structures in the world for several
reasons:
●Sustainable Structural System
(optimized geometry for High-Rise
structure)
●Green Construction and use of Natural
Green Materials
●Natural Ventilation System
●Natural Lighting System
●Durability with Minimum Maintenance
●Harmony with Surrounding
Environment
Courtesy of ‘How Stuff Works’

4. 4
What is a green building?
“The building is a citizen of the city and has an
obligation to society”
—Xiaowei Xu, PhD., LEED AP, Chief Engineer,
Shenzhen Institute of Building Research
―A high performance green building is designed for economic and environmental
performance over its entire life cycle, considering unique local climate and
cultural needs and providing for the health, safety and productivity of its
occupants. With continuous care over its life cycle, it minimises energy use,
CO2 emissions, and total environmental impacts, and provides ongoing
measurable value to building owners, occupants and society”
— Schneider Electric
?
Does a green building have to be certified as
green or is it about optimizing performance?

5. 5
A modern promise: green buildings…
Fast
construction
delivery
Lower energy
costs
Regulatory
compliance
Safe, secure
working
environment
Availability of
power & data
Corporate Social
Responsibility
Adaptable
throughout
building
lifecycle
Occupant
experience
Freedom to
restructure
space
Powering
better business
outcomes

6. 6
…creating a sustainable future
Improved
stock
performance
Lower energy
use & CO2
emissions
Regulatory
compliance
Higher talent
retention rates,
employee
loyalty
Fewer sick
days, improved
well-being
Corporate
Social
Responsibility
Increased
occupancy
and tenant
retention
rates
Improved
occupant
experience
Increased
building value
& rental rates
Empowering
economic &
environmental
sustainability

7. 7
Why do we need a
green building promise?

8. 8
The energy dilemma is here to stay
vs
Energy demand
By 2050
Electricity by 2030
CO2 emissions to
avoid dramatic climate
changes by 2050
The facts The need
Source: IEA 2007
Source: IPCC 2007, figure (vs. 1990 level)

9. 9
Energy costs are not just rising,
they are accelerating
● Energy prices are increasing
because of
● Increased demand
● Declining energy availability
● Looming threat of energy
legislation
● In the European Union,
energy costs have increased
47%1 since 2003 and are
projected to grow 30%2 in
the next 5 years
● In the US, electricity costs
have increased 20%3 since
1995 and are projected to
grow 10%4 in the next year
1 Eurostat, http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home, Includes average of EU 27
2 2009 Electric Market Forecasting Conference, Dr Stephan Sharma
3 Average cost per kWh in United States from Energy Management Systems for Commercial Buildings, Pike Research, 2009
4 Energy Information Administration
0.1
0.15
0.2
0.25
0.3
0.35
0.4
2003 2005 2007 2009 2015 2025
YearEnergyPrice,€/kWh

10. 10
Energy is more than expense;
it can be a liability.
● The power cuts - the worst in decades -
come amid sweltering temperatures during
the fasting month of Ramadan…. The
Egyptian authorities are urging consumers
not to waste electricity.1
● There is huge wastage and overuse of
electricity in Kuwait.3
● Middle East has one of the world highest
per capita consumption rates of electricity.2
Kuwait uses
98,5 % of grid
capacity2
1 British Broadcasting Corporation
2 Arabian Business
3 Dr. Saad Akashah, an Advisor of Arab Fund for Economic and Social Development

11. 11
Regulation in the European Union
CO2 reduction
below 1990 levels
renewables
all new buildings
are nearly net zero
Energy
Performance
Certificates

12. 12
Regulation in China
CO2 reduction per GDP below 2005 levels
renewables
energy reduction in cities compared to 1980 levels

13. 13
Making the business case

14. 14
Being energy efficient is key
to being competitive
●Energy costs in the UK account
for as much as 1/5 of business
expenditures, so investing in
efficiency can lead to gains in
competitive advantage.1
●72% of owners are driven most
strongly by the competitive
advantage gained from
greening buildings.2
1 Guardian Sustainable Business, N. Grant, February 2011
2 McGraw Hill Construction, Green Outlook 2011: Green Trends Driving Growth, 2010
Expected Benefits from Green Features
Source: McGraw-Hill Construction, 2010.
(According to Owners)
Decreased Operating Costs
Attracting New Tenants
Increased ROI
Increased Building/Asset Value
Higher Tenant Retention/Renewal
93%
79%
71%
64%
64%

15. 15
Green buildings return more
● ROI improvements
reported by owners of
green projects in US:
● Return on investment
improves 9.9% new
construction and 19.2%
existing building projects.1
● Office buildings with
environmental ratings in
Australia deliver better
returns for owners in
capital growth, rental yield.2
1 McGraw Hill Construction, Green Outlook 2011: Green Trends Driving Growth, 2010
2 Property Council of Australia/IPD Green Property Investment Index, March 2011
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
Non rated all stars 4 star 5 star 6 star
Australia’s Green Star: returns for office market
annualised 2 year returns to December 2010
Non rated return
Source: IPD Research

16. 16
Cost benefits of green buildings
● Operating costs decrease for new
construction and for existing building
projects.
● Building value increases in new
construction and existing building
projects.
● Occupancy increases in new
construction and existing building
projects.
● Rent increases in new construction and
existing building projects.
Commercial
building owners
Commercial
building tenants
Increased rental rates Lower operating costs
Attracting tenants Healthier, cleaner indoor
environmental quality
Cost effective Immediate and
measureable results
Competitive differentiation PR and community
benefits
Risk mitigation Contribution to triple
bottom line
Source: McGraw Hill Construction, Green Outlook 2011:
Green Trends Driving Growth, 2010
Source: The US Green Building Council, The Business Case for Green Building
Asset value Rental value
Green value

17. 17
Ethical companies perform better
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
WME
S&P 500
2007 2008 2009 2010 2011
1 Ethispshere, 2011 World’s Most Ethical Companies

18. 18
How are we doing?

19. 19
We must consider building life cycles

20. 20
LEED certification today –
too many broken promises?
Proposed Savings %
MeasuredLosses|MeasuredSavings
These buildings use
more energy than
the code baseline!
Certified
Silver
Gold-Platinum
Source: New Buildings Institute report, Energy Performance of LEED® for New Construction Buildings, March 4, 2008

21. 21
Evolution of green buildings
Time
Past
Future
Focus on environmental impact of construction
(green design)
Focus on efficiency and operational
performance over time (LEED EB:O&M)
Today

22. 22
Evolution of standards:
BREEAM In-Use
Established in 2009, it is designed to:
●Reduce operational / running costs
●Reduce carbon and improve
sustainability
●Enhance the value and marketability
of property assets
●Give a transparent platform for
negotiating building improvements with
landlords and owners
●Demonstrate compliance with
environmental legislation and standards,
such as carbon labeling and ISO 14001

23. 23
Evolution of standards: LEED
Upgraded in 2009
LEED EB v2.0 2004

24. 24
An evolution
Green
Air & Energy
Reduced GHG emissions
Improve IAQ
Improve Energy Efficiency
Waste to Energy
Water
Reduce wastewater discharge
Lower contamination release
Waste & Remediation
Reuse and recycle products
Reduce Waste disposal
More brown fields instead
of green fields
Green architecture
Intelligent
Converged Networks
Data collection, measurement
& verification, diagnostics,
sensors, control, monitoring,
remote monitoring, etc.
Integrated Controls
HVAC, lighting, energy, AV,
security, fire & life safety, etc.
Infrastructure
Structured cabling
solution, wireless
systems, unified
communication system
Water Management
Monitoring and metering
Bright Green
Energy Management
Asset management
Space utilization
Integrated design process
Sustainability—easier to
maintain and built to last
Renewable energy
Healthy and comfortable
environment (IEQ)
“Green” loans
Higher resale
or lease rates
Green buildings are becoming more intelligentEnabling high performance…

25. 25
We deliver smarter, converged solutions
designed for high performance
Reliable
Prevent from power outage & quality
variance
Safe
•Protect people and assets
•Transform and distribute power safely
Efficient & Productive
• Measure and control energy,
automate, provide relevant diagnosis
• Manage processes
• Make all the utilities of any
Infrastructure more efficient
Green
Make the connection of renewable energy
sources easy, reliable and cost-effective
Interoperability and openness
to third party systemsConvergence
HVAC control
Lighting control
Access control
Video security
Electrical distribution
Energy monitoring
Motor control
Critical power
Renewable energies
IT data

26. 26
EcoStruxure is an integrated architecture
that combines our five key domains of expertise
5 Domains of Expertise
Security Management
Safeguarding people and assets, protection
of core business functions
Building Management
Building's performance to use less energy,
and be more comfortable and productive for
employees
IT Room Management
Availability of critical applications while
keeping energy costs as low as possible
Process & Machine Management
Efficiency and performance of machines and
processes, improved productivity, and
optimized costs
Power Management
Power availability and quality to reduce
energy bills
1 Unique Supervision
Master business operating cost efficiency
and track potential energy savings at the
Enterprise level.
Enterprise Performance
Management
savings on
OpEx & CapEx
Up to
Right information,
right user, right time
Method and
integrated systemsYou Deserve an Efficient Enterprise
One location, to drive
improved performance and
quick reactions
Site supervision

27. 27
Evolution of green buildings
Time
Past
Future
Focus on environmental impact of construction
(green design)
smart and green come together to
deliver “bright green” buildings
Focus on efficiency and operational
performance over time (LEED EB:O&M)
Use of BIM and IPDToday

28. 28
Evolution of green buildings
Time
Past
Future
Focus on environmental impact of construction
(green design)
smart and green come together to
deliver “bright green” buildings
Focus on efficiency and operational
performance over time (LEED EB:O&M)
Use of BIM and IPD
Use renewable energy
Net Zero Energy buildings
Today
Carbon Neutral buildings,
micro grids, eco-districts
Connect to Electrical Vehicles

29. 29
Our green buildings promise:
We partner with our
customers to deliver
high performance
green buildings that
achieve sustained
results over time.

30. 30
Make the most of
your energy™
Roger Moncur
Roger.moncur@schneider-electric.com