This document discusses social brand experiences and strategies. It argues that brands are inherently social as they naturally form communities of people with shared beliefs and lifestyles. However, using social platforms alone does not make a brand social; the brand must foster implicit word-of-mouth sharing and a viral community. The document also examines different relational motivations like competition, curiosity, excellence and affection that drive socialization dynamics for brands. It emphasizes starting with motivating employees and advocates internally before focusing on external communications. Overall it provides a framework for identifying a brand's current position and defining a strategy from the inside-out to authentically engage communities in a simplified manner.