How can we evaluate the basics necessary to build a social network? With the Social Usability!
Welcome to Social Usability and the methodology, Motivational Design (Mo.De.).
Authors: G. Giacoma, D. Casali
15. SOCIAL
USABILITY USABILITY
Learnability Interpersonal Relations
Efficiency Identity
Memorability Communication
Errors Group Emergence
Satisfaction
16. SOCIAL
USABILITY How easy is it to find other people?
How easy is it to connect to other people?
Interpersonal Relations How easy is it to keep those connections active?
How relevant are those connections?
Identity
Communication
Group Emergence
17. SOCIAL
USABILITY
Interpersonal Relations
How rich is one’s personal identity expression?
How much are interests and passions expressed?
Identity How much are personal distinctive traits shown?
How much is privacy management detailed?
Communication
Group Emergence
18. SOCIAL
USABILITY
Interpersonal Relations
Identity
How fast can a message reach the other person?
How many messages can one handle efficiently?
Communication How easy is it to handle conversations (1-to-1, 1-
to-some, 1-to-many)?
Group Emergence
23. MySpace Facebook
PROFILE PAGE PROFILE PAGE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
24. MySpace Facebook
PROFILE PAGE PROFILE PAGE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
MySpace
better?
4. Group Emergence
25. MySpace Facebook
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
26. MySpace Facebook
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
Facebook
better?
4. Group Emergence
27. FriendFeed Facebook
HOME HOME
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
28. FriendFeed Facebook
HOME HOME
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
FriendFeed
better?
4. Group Emergence
29. LinkedIn Google Wave
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
30. LinkedIn Google Wave
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
Google Wave
better?
4. Group Emergence
31. Flickr DeviantArt
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
32. Flickr DeviantArt
WHOLE SITE WHOLE SITE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
DeviantArt
better?
4. Group Emergence
33. Twitter Jaiku
PROFILE PAGE PROFILE PAGE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence
34. Twitter Jaiku
PROFILE PAGE PROFILE PAGE
1. Interpersonal Relations
2. Identity Who does it
3. Communcation
Twitter
better?
4. Group Emergence