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DESIGN WITHOUT EGO
Davide ‘Folletto’ Casali at Bologna
Manifesto Ibridi
F E L L O W
UX REDIRECTOR ADVISOR
NIGHT.EU
E. Sottsass, P. King
VALENTINE TYPEWRITER
C. & R. Eames
LOUNGE CHAIR AND OTTOMAN
Théophile Steinlen
POSTER LE CHAT NOIR
J. Ive
ORIGINAL IPOD
Why doesn’t good design happen every time?
Design is inherently
transdisciplinary.
THE EGO
PART I
“
”
Laura Kalbag, ind.ie
We devote so much of our time and care to
our work that it becomes entangled

with our self-estee...
ego /‘ēgō/ noun 

a person's sense of 

self-esteem or self-importance.
Ego is the natural enemy of good design.
IMPACT ON
PERSONno growth
anger
emotional disconnection
denial
defensive
DESIGN
lack of diverse perspective
discounting user feedback
low quality
low creativity
IMPACT ON
no experimentation
TEAMIMPACT ON
no empowerment
low morale
no responsibility
difficult collaboration
FACE THE EGOS
PART II
“
”
Bruno Munari
I humbly suggest that a designer shouldn’t
have a personal style.
Because he gives a style to a product.
AT A PERSONAL LEVEL…
ego /‘ēgō/ noun 

the voice inside you that says “I”.
Thanks to Chris Blower.
Thoughts Focus
From the “Thought Pump” research by Marieke Van Vugt
Have a walk
in the park
AT A DESIGN LEVEL…
Share as early
as possible
“We reviewed the material every day” “And when you get over the embarrassment, you’re more crea...
Criticize the design
not the person
Ref: “Getting to Yes” and “Harvard Negotiation Project”
AT A TEAM LEVEL…
EGO
as
Confidence
EGO
as
Arrogance
Listen
to people
Give people
full credit
WHY EGO KEEPS
BEING REWARDED?
PART III
SURVIVORSHIP BIAS
We overlook all the people that did the same and failed.
We look only at the things that survived, ignor...
SMARTASS BIAS
Negative feedback is perceived as smarter.
Teresa Amabile (1981) Brilliant but Cruel
LONE GENIUS BIAS
Individuals are awarded greatness, not teams.
Ref: “Power of Two”
Steve
Jobs
by vonguard by Matthew Yohe
Steve
Jobs
Tim
Cook
Jonathan
Ive
Philip W.
Schiller
Steve
Wozniak
Adriano
Olivetti
Adriano
Olivetti
Gae
Aulenti
Ettore 

Sottsass
THE GREATNESS
IS INTHETEAM
Good design is humble.
Thanks.
@Folletto
INTENSEMINIMALISM.COM
Design without Ego — TEDxBologna Talk
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Design without Ego — TEDxBologna Talk

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Video → https://youtu.be/eYZoN_HqARc

The TEDx idea worth sharing? Break the ego wall.

One of the greatest illusions in our society is about the individual genius. If we break this myth, we find instead how the best ideas are born out of collaborations: with a partner, with a team, with the business, with society as a whole. Why then our culture has this obsession for the individual? The trouble can be easily found in us. More precisely, our ego, and how that conflicts with others' ego.

This talk was presented first at TEDxBologna 2016.

Veröffentlicht in: Design
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Design without Ego — TEDxBologna Talk

  1. DESIGN WITHOUT EGO Davide ‘Folletto’ Casali at Bologna
  2. Manifesto Ibridi F E L L O W UX REDIRECTOR ADVISOR NIGHT.EU
  3. E. Sottsass, P. King VALENTINE TYPEWRITER
  4. C. & R. Eames LOUNGE CHAIR AND OTTOMAN
  5. Théophile Steinlen POSTER LE CHAT NOIR
  6. J. Ive ORIGINAL IPOD
  7. Why doesn’t good design happen every time?
  8. Design is inherently transdisciplinary.
  9. THE EGO PART I
  10. “ ” Laura Kalbag, ind.ie We devote so much of our time and care to our work that it becomes entangled
 with our self-esteem. http://alistapart.com/column/me-and-my-big-fat-ego
  11. ego /‘ēgō/ noun 
 a person's sense of 
 self-esteem or self-importance.
  12. Ego is the natural enemy of good design.
  13. IMPACT ON PERSONno growth anger emotional disconnection denial defensive
  14. DESIGN lack of diverse perspective discounting user feedback low quality low creativity IMPACT ON no experimentation
  15. TEAMIMPACT ON no empowerment low morale no responsibility difficult collaboration
  16. FACE THE EGOS PART II
  17. “ ” Bruno Munari I humbly suggest that a designer shouldn’t have a personal style. Because he gives a style to a product.
  18. AT A PERSONAL LEVEL…
  19. ego /‘ēgō/ noun 
 the voice inside you that says “I”. Thanks to Chris Blower.
  20. Thoughts Focus From the “Thought Pump” research by Marieke Van Vugt
  21. Have a walk in the park
  22. AT A DESIGN LEVEL…
  23. Share as early as possible “We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar
  24. Criticize the design not the person Ref: “Getting to Yes” and “Harvard Negotiation Project”
  25. AT A TEAM LEVEL…
  26. EGO as Confidence EGO as Arrogance
  27. Listen to people
  28. Give people full credit
  29. WHY EGO KEEPS BEING REWARDED? PART III
  30. SURVIVORSHIP BIAS We overlook all the people that did the same and failed. We look only at the things that survived, ignoring the ones that didn’t.
  31. SMARTASS BIAS Negative feedback is perceived as smarter. Teresa Amabile (1981) Brilliant but Cruel
  32. LONE GENIUS BIAS Individuals are awarded greatness, not teams. Ref: “Power of Two”
  33. Steve Jobs
  34. by vonguard by Matthew Yohe Steve Jobs Tim Cook Jonathan Ive Philip W. Schiller Steve Wozniak
  35. Adriano Olivetti
  36. Adriano Olivetti Gae Aulenti Ettore 
 Sottsass
  37. THE GREATNESS IS INTHETEAM
  38. Good design is humble.
  39. Thanks. @Folletto INTENSEMINIMALISM.COM

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