1.
© 2013 Codice Software
Enterprise Version
Control Platform
for Modern
Applications & Services
Francisco
Monteverde
CEO Codice Software
fm@codicesoftware.com
@plasticscm www.plasticscm.com
“The Cadillac of the SCMs” - eWeek

2.
© 2013 Codice Software
Codice Software
Company Background
Founded 2005
Products Plastic SCM & Semantic Merge
Our Customers
from small (+5 developers) to large
developer teams (hundreds)
Investors (VC): Bullnet Capital
HQ’s Valladolid (Spain) & Silicon Valley office
Distribution US, EU, Israel, South Korea , China

3.
© 2013 Codice Software
TODAY SOFTWARE IS ALMOST
EVERYWHERE….AND INCREASING
Computers, Mobile Phones, Tablets, Internet Services, Video Games, Consoles,
Financial Services, Telecommunications, Automobiles, Transportation, Healthcare,
Commerce, Distribution, Industrial Manufacturing… …

4.
© 2013 Codice Software
VERSION CONTROL IS AN ESSENTIAL FUNCTION
WITHIN SOFTWARE DEVELOPMENT

5.
© 2013 Codice Software
What is Version Control about?
:)
:)
:|
|:
t1
t2
total
:O
:S
?
1
32
64 5
Two developers
need to work in
the same file
One works first
and then the
next complete it
But what if the
work in parallel
with a copy?
But now how
can we merge
both jobs?
Total time used
is the sum of
each indivicual’s
time
Total time used
is the largest of
one of the
individuals

6.
© 2013 Codice Software
… Version Control aka SCM
5
6
1. Manage every change and access
2. Allow concurrent edits
3. Guarantees merges are correct
4. Enables coordination among
developers
Version Control
makes all merges,
among other things
And it is a very complex
operation when you have
hundreds of developers and
tens of thousands files

7.
© 2013 Codice Software
Limited Productivity, Low Quality Code in
Software Development today…
1. Development in serial mode (not
parallel) creates many dependencies
and continuous broken builds
2. Developers need to be connected to
central server to use the Version
Control tool

8.
© 2013 Codice Software
¿Why SCM Matters? (@ RIM)
RIM declared $500M lost in Jun’12
5,000 employees out
BlackBerry 10 launch delayed 2013
http://www.wired.com/gadgetlab/2012/06/down-goes-rim-blackberry-10-delayed-until-2013-5000-job-cuts/
http://www.cio.com/article/print/710295
”We weren’t able to merge fast enough”
Research In Motion CEO Thorsten Heins
June 2012
BlackBerry 10 was launched +7 months later than
expected (Jan 30th 2013)

9.
© 2013 Codice Software
The Vast Majority of Source Code is Developed
in Serial Mode using a Centralized Repository
cset: 10474
Fix core database
query to retrieve
customers
devel: pablo
cset: 10475
Typo in
about form
devel: john
cset: 10476
New loading
form
devel: pat
cset: 10478
Fix a crash on the
new loading form
devel: pat
cset: 10477
Resource leak
disposing GDI
brushes
devel: pablo
main
Serial Development:
Developing and Evolving in
One Code Line (Main, Dev…)
Centralized
Code Repository
One single branch
One Central Repository

10.
© 2013 Codice Software
Problems of Yesterday’s SCMs
Technology Business

11.
© 2013 Codice Software
Enabling Parallel and Distributed
Development with DVCS *
/main/task113
fix core database query
devel: pablo
devel: john
/main/task115
New loading form
devel: pat
devel: pablo
/main/task114
Typo in about form
/main/task116
GDI resource leak
main
BL130
Released to customer
BL131
Internal
Parallel Development
Using Branching and Merging
Distributed Code Repositories
Multiple and
Frequent Branches
and Merges
(the green lines)
(*) a.k.a Distributed Version Control System
Distributed Repositories

12.
© 2013 Codice Software
Introducing Plastic SCM
Branching and Merging is GOOD!
“The Cadillac of the SCM’s”
eWeek editor Jeff Cogswell published on July 27, 2012
Plastic SCM Pays Attention to Detail in Source Code Management
The Coolness that is Plastic SCM (MSDN Blog reference, December 5, 2011)
http://blogs.msdn.com/b/saveenr/archive/2011/12/03/the-coolness-that-is-plastic-scm.aspx
“Codice provides a solid platform that supports DVCS and provides a strong set
of tools for managing the source tree that is lacking in open-source solutions”
Gartner Cool Vendors in Application Development -Apr. 2011

13.
© 2013 Codice Software
Plastic SCM is Different Because…
1. Fully Distributed or Centralized Repositories
2. Branching and Merging Made Simple & Powerful
3. Rich Graphical User Interface or Straight CLI
4. Security Management of the Source Code
5. Reliable & Scalable Repositories Storage with the
RDBMS of Your Choice

14.
© 2013 Codice Software
Plastic SCM: Main Drivers Reducing Costs,
Increasing Productivity & Quality
A.- Reduce Cost B.- Increase Productivity C.- Enhance Quality
1. Licenses, Installation,
Deployment and Training
are lower than traditional
Centralized SCM systems
1. Enabling parallel development reducing
overall time to complete a release, moreover,
it significant reduce broken builds
2. Merge efficacy reduces manual interventions
1. Flexible release cycles:
allowing to select
independently what changes
need to be included (merged)
in a particular release
2. Infrastructure: minimizes
server horsepower since
work can be distributed
among servers not at a
"Central Server"
3. Enables working remotely (or offline to a
central server); from anywhere. Work can
always continue regardless of the availability
of the network
4. Experiences significant performance gains
because work is done locally with no network
latency issues or server bottlenecks
2. Permits the developer's work
to be completed locally
without affecting other users
until the developer has
completed all work
3. “Shifts" merge
responsibility to the most
knowledgeable developer
or dedicated role, thus
significantly reducing
total merge effort
5. Works with your desired workflow, rather
than dictating it
6. Enables point to point communication
between developers, not requiring a "central
server" to collaborate
3. Code Reviews and Unit Tests
can be passed at a task-branch
level, before merge is
complete to the main line

15.
© 2013 Codice Software
Plastic SCM Integrates with Many
Third-party Tools
Codice Software is open to integrate with other tools upon customer demand
Issue Trackers or
Project Management
Tools
• Atlassian Jira
• Version One
• Axosoft OnTime
• Bugzilla
• Mantis,
• Trac,RallyDev
• DevTrack
• FogBugz
IDE Tools
• Visual Studio
• Eclipse
• IntelliJIDEA (JetBrains)
• Powerbuilder
• Visual Fox Pro
• Others with SCC interface
Relational Databases
(RDBMS)
for Plastic SCM
Repositories
• MySQL
• SQL Server & SQL Server Express
• SQL Server Compact Edition
• Oracle
• Firebird Server
• Firebird Embedded
• SQLite
• PostgreSQL
Continuous Integration
Tools
• Cruise Control
• Final Builder
• Pulse
• Jenkins / Hudson
• TeamCity
• Atlassian Bamboo
Others • Red Gate (database versioning) • Inedo (Release Management)

16.
© 2013 Codice Software
Plastic SCM Licensing Model
Type of License Price
Perpetual License 595 USD / Developer
Maintenance 119 USD / Developer (after the 2nd year)
Subcription License 279 USD / Year / Developer
Community Edition Free to use for Team <15 Members
Optiona lSupport Package available 645 USD / Year

17.
© 2013 Codice Software
Some Customers Worldwide

18.
© 2013 Codice Software
Impact of Plastic SCM: Customer Case
Software Manufacturer
500 Fortune Company
• They use agile methodologies and branch per task in the development of
large Operating System Components.
Increase Productivity &
Ease of Adoption
1. Efficient: Plastic SCM requires 2-3 minutes a day of interaction with the
developer, when other SCM’s tested required from 30-50 min per
developer, only to include changes made outside de SCM tool. Plastic SCM
detects changes made outside de SCM transparently.
2. Fast and efficient: Bad merges (not resolved automatically by the SCM
tool) take 5min a day by the developers ,with previous system took 50min
in average.
3. Easy of use and adoption: Plastic SCM Branch Explorer (the GUI) is one of
the most valuable features in Plastic SCM: allows new developers to come
on board, familiarize with the tools in 2-3 days, and then then do not want
to work with any other one. But they thought beforehand, the previous
tools they were using (/Perforce) was the best and only thing they wished
to use.
Impact on Business
• In total, a project that could have last 6 months, saved 1 month. And
Plastic SCM and automated processes implemented with the integration
with the CI engine was the responsible.
• Developers saved more than 100min a day in just two operations made
more efficient by Plastic SCM. That makes +$650K ROI in a year for 35
highly skilled developers

19.
© 2013 Codice Software
Development Productivity gains made by Plastic
SCM translated into business metrics
- Time to Market
• Less time to update/integrate device code -> More updated
devices to market
• Delivering more updated Smartphones to operators
+ SLA with customers
• Support to Parallel development for multiple customers
• Flexible Change Management increasing quality and flexibility
.
COMPANY CONFIDENTIAL
2nd Largest Mobile
Manufacturer in South
Korea
Healthcare Information
Systems Division

20.
© 2013 Codice Software
Plastic SCM embraces Open Standards
and Drives Innovation
Initiative Explanation
Open:
Plastic SCM GitSync
• Plastic SCM GitSync launched in March 2013,
http://plasticscm.com/gitsync/index.htm
• Plastic SCM users can now interact natively with Git repositories, including
direct connection with github, bitbucked or codeplex
Innovation:
Plastic SCM is
launching a
“Semantic Merge”
• “Semantic Merge“ is a unique language aware merge technology (launched
in April 2013) www.semanticmerge.com
• Semantic merge, among other benefits, will facilitate and automate software
refactors, even the most complex ones that require today a lot of manual
work.
Excellence:
Plastic SCM has the
strongest merge
technology
• Plastic SCM provides the strongest merge technology, several steps ahead
from competitors.
• No other version control, including ClearCase, Perforce and Git, can compare
to the merge capabilities provided by Plastic SCM: this increase productivity
and increase software quality
• http://www.plasticscm.com/mergemachine/index.html

21.
© 2013 Codice Software
Providing Value to Different Roles
 For developers who love the freedom of
distributed and simple
branching and merging
 For managers who lead distributed teams,
manage access and
understand project status
 For release builders who need to create stable
software releases

22.
© 2013 Codice Software
Codice Software in US Developer’s Press
Jeff Cogswell
Plastic SCM is the Cadillac
of the SCM’s
Adrian Bridgwater
Heavy Refactoring In Parallel?
No Problem.
Semantic Merge World's:
First 'Language-Aware'
Source Code Merge Tool
Eric Caoili
Plastic SCM 4.0 solution for
game developers, designed in
collaboration with Digital
Legends Entertainment”
Anand Narayanaswamy
GitSync for Plastic SCM with
Native Git Protocols and
Visual Studio 2012 Support
Plastic SCM to push and pull
code changes to not only
GitHub but also Codeplex,
BitBucket or any Git server
Alex Handy
As GDC opened on March 25,
Codice announced a new tool
that allows this SCM system
to integrate with Git
repositories
WireNews
Codice Software Launches
First Language-Aware Source
Code Merge Tool

23.
© 2013 Codice Software
Semantic Merge 7,000 downloads in 2
weeks with reputed tweets worldwide
unbuffered4:26pm via Web
When semanticmerge.com becomes a standard part of every IDE, it will make manual git/svn
merging look like coding with punchcards

24.
© 2013 Codice Software
Codice Software Core Values
1. Proven Technology
• Leading DVCS implementation for Enterprises
• 50 man years development
• Key Enterprise references
2. Customer Focused
• Flexible to customer improvement demands
• Professional support and quick turn around
• Assistance in the deployment and to improve
the development processes.
3. Strive for Excellence
• Experienced, professional and passionate team
fully dedicated to make the best DVCS.

25.
© 2013 Codice Software
Thank you…
You may contact us at
sales@codicesoftware.com
Francisco Monteverde
CEO Codice Software
fm@codicesoftware.com