1. Case study of hcltech.com
Moving from ASP to Drupal
Abhishek Anand
Digital Center of Excellence
HCL Technologies
2. About HCL Technologies
HCL Technologies, A leading offshore IT & software development company
A market capitalization of more than $5 billion
Compounded annual growth rate greater than 25 per cent during the past five years
85,335 plus employees
Offices in 31 countries
3. Business Objectives
Improve online presence of the company with a state of art website.
Move to a Content Management System for easy content changes, management and
maintenance of website.
Improve the user experience, performance of the website in terms of UX/UI, SEO, Page
Load time
Access to the content of the website with improved search function seamlessly
Integrate the website with our online social channels
Integrate our blogging platform with the corporate website
Reduce the maintenance cost of the website
4. Why Drupal
Ability to create/ update content through admin interface
Revision Control of content
Search Engine Optimization (SEO) friendly website
Open Source - Less cost and vibrant community
Security – Frequent update of drupal ensures less security vulnerabilities
6. Design process and iteration
Surface Visual Design
Interface Design
Skeleton
Information Design
Structure Interaction Design
Scope Functional Specifications
User Needs
Strategy
Site Objective
7. Key Modules Used
Content :CCK, Views, Node Hierarchy , Nodequeue, Organic Groups, Webforms
Performance: Boost, CDN, CSSembed, Memcache
SEO: Page title, Pathauto, Global Redirect, SEO Checklist, Nodewords
Migration/ Deployment: Features, Deploy, Migrate, Backup Migrate,
UI: Jquery_ui, Jquery Pluggins, Jcarousal, CKEditor, Calender, Date
Search: Apache Solr , Facet API
Development: Devel, Coder, Drush
8. Challenges faced
Content Migration – Moving from a folder based ASP website had challenge is content
integration
Performance Optimization (Memcached, Nginx)
CSS/JS Synchronization
Security Threats
9. Benefits of the new website
Built completely on Drupal
Fully open source
Browser
Versions
7+ 3+ 4+ 5+
Enhanced content discovery (Advanced Site Search & Global Rich Navigation)
Global Social Share features
SEO friendly construct
Ad Serving through Google Ad Manager (geo targeted house ads)
Fully internally managed project construct delivered with just 2 dedicated
resources
Cost saving with a very high control over the entire project
Site stickiness increased by 26% (from launch date)
Time consumed for web content operations has shrunk by 50%
Site technical performance indicators are at highest among competition
10. Achievement
Won 2012 W3 Silver Award
Silver Award
Website Features - Structure
and Navigation for HCLT
Corporate Website
Only other IT company to get this award was Accenture and they have a large team for
corporate web identity management and that we pulled it off with with a very small
and young team
11. Team
Abhishek Anand
Developer
Deputy Manager
HCL Technologies
Venkat Raghavan
Project Manager
AGM – Head of Digital COE
Aradhana Sharma
Developer
HCL Technologies Associate Manager
HCL Technologies
Suresh Loganathan
Developer
Associate Manager
HCL Technologies