company/ institutions.

2. Seven – Psychological crime thriller
OTHER FILMS

3. The Conjuring – Psychological, enigma
OTHER FILMS

4. The Middle Earth films – Psychological elements, thriller
OTHER FILMS

5. The Long Kiss Goodnight – Psychological thriller
OTHER FILMS

6. The Butterfly Effect – Psychological
OTHER FILMS

7. Last Man Standing – Detectives, thriller, enigma
OTHER FILMS

8. • Gender – Both but more male than female
• Age – Generally young adult but does stretch to most age
groups
• Mass audience not niche
• American
DEMOGRAPHICS

9. • For the release of The Hobbit: The Desolation of Smaug, Ed Sheeran
released a single based upon the film entitled ‘I see fire’.
• Also for The Hobbit, a new safety video for airplanes was made for New
Zealand flights that featured various references to the film.
CROSS MEDIA CONVERGENCE

10. • New Line Television – Television company
• Picturehouse – Independent films
SUBSIDIARY

12. 20th century fox are part of a vertically integrated organisation,
meaning an arrangement in which the supply chain of a company
is owned by that company. Usually each member of the supply
chain produces a different product or (market-specific) service,
and the products combine to satisfy a common need.
This can have a significant impact on a business unit's position in
its industry with respect to cost, differentiation, and other
strategic issues, the vertical scope of the firm is an important
consideration in corporate strategy.
20TH CENTURY FOX

13. Other crime films distributed by 20th Century Fox are films such
as The Drop (2015), The Counsellor (2013), Runner Runner
(2013), The Heat (2013), A Good Day to Die Hard (2013), Taken
2 (2012), The Sitter (2012), Max Payne (2008) and Street Kings.
This ties in well with our film as it proves this company have
produced a lot of films closely related to ours. It also ties in well
as 20th Century Fox are such a huge company, meaning our film
will be well known and people will be encouraged to watch it as
they know that 20th Century Fox have a track record for Crime
thrillers.
20TH CENTURY FOX