The document summarizes the hotel development strategy of GHL Group, a hotel operator in Latin America. It discusses GHL's operations in 7 countries and 33 cities with 48 hotels, 5,094 rooms, and 6 international brands. It also outlines the group's expansion strategy, including new hotel projects, investments, and business lines like catering, restaurants, and holiday clubs. The last section presents a case study of the city of Bucaramanga, Colombia, analyzing its market potential for a new GHL hotel development.

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HOTEL DEVELOPMENT IN LATIN AMERICA
THROUGH STRATEGIC VISION
JUAN RODRIGUEZ
MEDINA
CHIEF MARKETING OFFICER
INNOVACIÓN INNOVATION
CO O• COLOMBIA EVOLUCIONA
• EL GRUPO EMPRESARIAL
• UN CASO DE ESTUDIO
COMO SE HA LOGRADO
• THE COLOMBIAN BRAND
• GHL GROUP
• THE CASE
• THE KNOW HOW
JUAN RODRIGUEZ
MEDINA
• COMO SE HA LOGRADO • THE KNOW HOW

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EVOLUCION DE LA MARCA PAIS
2008 20122002

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JUAN RODRIGUEZ MEDINA
JUAN RODRIGUEZ MEDINA

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Nuestra Historia
1964
Inicio de la
operación con el
Hotel Monasterio
Inicio de Operaciones
en Ecuador con la
Marca FPS Uio
1998 2002
Inicio de operaciones
en Perú con Sonesta
Olivar
Inicio de operaciones
en Chile con Sonesta
Concepción
2009
Inicio de
Operaciones en
Panamá con la
Marca FPS
2006 2012
Inicio de operaciones en
Argentina ‐ Ushuaia
20051996 2008 20112004 20061991 2010
GHL Hotels
We create experiences
We are hotel operators with presence in 7 countries in the continent.
With 47 operations.
Currently we have 33 projects in process.

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Some of our figures
•• 5,094 Rooms5,094 Rooms
•• 48 Hotels48 Hotels
•• 7 Countries7 Countries
•• 30 Cities30 Cities
•• Hotel operations with 6 international brandsHotel operations with 6 international brands
•• 33,551 vacation club users 33,551 vacation club users
•• 18,000 industrial catering services per day18,000 industrial catering services per day
•• More than 1,000,000 room nights a yearMore than 1,000,000 room nights a year
•• + 5,000 employees+ 5,000 employees
Brands

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Company Growing
Company Growing

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Our Philosophy
GHL Hoteles' philosophy focuses on
providing our guests various
alternatives, anticipating their needs and
offering a warm, friendly and efficient
service.
GHL Innovation and technology
Innovation without limits
Line of action that develops and promotes the growth of the different business lines of the group.

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• Quality, Marketing & RRHH Surveys
• Market Share
• Balances Scorecard
Mensual 29 Indicadores
Anual 129 Indicadores
• Sistemas de Gestión y Seguimiento
• Sistema de Aseguramiento de la Calidad
•Base de conocimiento
Sistema Integrado de Calidad (SICA)
Sistema Integrado de Control Operacional (SICO)
Sistema Integrado de Gestión del Recurso Humano (SIRH)
Sistema Integrado de Mercado y Ventas (SIM)
• Control Financiero y Operativo
Development Efforts
In this field, GHL participates as founding manager or
investor in hotel projects, contributing its “Know- How” and
over 40 years of experience in the development of projects
aimed at the international market.
· Market feasibility
· Technical team coordination
· Product profiling
· Funding Consulting
· Architectural planning· Pre-opening planning
· Technical consulting in hotel engineering systems.

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GHL Catering
Catering business
We are focused on understanding and attending the business needs of food and accomodation.
Our Experience - Colombia
•We are present in Santa Marta
and in the department of Cesar.
•Over 800 employees.
•Over 9000 services per day

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Our Experience - Ecuador
• 19 Operations.
• Over 730 employees.
• Over 14.000 services per day.
GHL Restaurants
New Gastronomy
With our strategic partners Jorge and Mark Rausch, chefs with wide recognition in Latin America, the GHL Group Hotels
has created the brands Bistronomy by Rausch, Marea by Rausch and Kitchen by Rausch, three innovative gastronomic
concepts.

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GHL Investments
Investing in the hotel business
We analyze and understand the market to participate in the financing of new hotel products
1 2 3
4
5
6
7
1 F P i t B t 1258 91. Four Points Bogota, 125 rooms
2. Sheraton Cartagena, 175 rooms
3. Wyndham Guayaquil, 180 rooms
4. GHL Pereira, 90 rooms
5. Bastión Cartagena, 51 rooms
6. Sonesta Escazú, 176 rooms
7. Sonesta Neiva, 100 rooms
8. Sonesta Arequipa, 100 rooms
9. GHL Cartagena, 250 rooms

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GHL Convention Centers
Experts in Events
Promotes the marketing, development, advertising and services activities in convention centers.

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GHL Holiday Club
Amazing benefits
This business line offers holiday packages that promote the use of the services of all hotels operated by GHL Hotels
54.818 Noches
generadas a
GHL en 2012

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Facturación de GHL
En 2012
US $2.960.000
GHL social initiative
beyond the business
we contribute to the improvement of the quality of life of the collaborators of the GHL Hotels and collaborate with
the protection on behalf of the natural reservation of Colombia

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Caso de estudio
Bucaramanga
Bucaramanga
La ciudad
Bonita
COLOMBIA
capital petrolera de Colombia
ESTUDIO DE MERCADOLa Ciudad Bonita
BucaramangaBucaramanga

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Ubicación
Bucaramanga
Santander
Bucaramanga
La ciudad
Bonita
Población
Colombia 45.925.397 habitantes
Superficie total 1ʻ141.748 km²
Santander 2.010.404 habitantes
Superficie Santander 30.537 km²
Bucaramanga 523.040 habitantes
Superficie Bucaramanga 165 km²
Moneda Peso Colombiano
Bucaramanga
La ciudad
Bonita
Moneda Peso Colombiano
Idioma Español
Fuente: DANE 2009

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Comportamiento Demográfico
Bucaramanga
La ciudad
Bonita
Fuente: DANE 2009
Establecimientos por ramas de
actividad Bucaramanga
Indicadores Económicos
Crecimiento del PIB
Bucaramanga
La ciudad
Bonita
Fuente: DANE 2009
Crecimiento del PIB 2010: 4,3%
Crecimiento del PIB 2011 :5%

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Salud
• Hospital Universitario González Valencia• Hospital Universitario González Valencia.
• Clínica Chicamocha
• Clínica Materno Infantil San Luis
• Clínica Comuneros
• Clínica Metropolitana
• Clínica Bucaramanga
Bucaramanga
La ciudad
Bonita
Educación
• Universidad Industrial de Santander (UIS)
• Universidad Autónoma de Bucaramanga
(UNAB)
• Universidad de Santander (UDES)
• Universidad de Investigación y Desarrollo
(UDI)
• Unidades Tecnológicas de Santander (UTS)
Bucaramanga
La ciudad
Bonita

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Aeropuerto Palonegro
Distancia Bucaramanga - Bogotá: 379 Km
Bucaramanga
La ciudad
Bonita
Distancia Bucaramanga - Bogotá: 379 Km
Distancia Bucaramanga - Medellín: 374 Km
Distancia Barrancabermeja - Cartagena: 635 Km
Frecuencias Aeropuerto Palonegro
ORIGEN AEROLINEA LU MA MI JU VI SA DO TOTAL
BOGOTA AVIANCA 9 8 10 10 9 10 11 67
BOGOTA AIRES 4 4 4 4 4 3 3 26
CUCUTA AIRES 1 1 1 1 1 1 1 7
MEDELLIN AIRES 1 1 1 1 1 1 1 7MEDELLIN AIRES 1 1 1 1 1 1 1 7
BOGOTA COPA 1 1 1 1 1 1 1 7
ARAUCA EASYFLY 1 1 1 1 1 1 1 7
BARRANQUILLA EASYFLY 1 1 1 1 1 1 1 7
CARTAGENA EASYFLY 1 1 1 1 1 1 1 7
CUCUTA EASYFLY 3 3 3 3 3 2 2 19
MEDELLIN EASYFLY 3 3 3 3 3 3 2 20
SANTA MARTA EASYFLY 1 1 2
YOPAL EASYFLY 2 2 2 2 2 1 1 12
ARAUCA SATENA 1 1 1 1 1 5
CUCUTA SATENA 2 2 2 2 2 1 11
30
frecuencias
nacionales
diarias
Bucaramanga
La ciudad
Bonita
CUCUTA SATENA 2 2 2 2 2 1 11
MEDELLIN SATENA 2 2 2 2 2 1 11
TOTAL NACIONAL 32 31 33 33 33 26 27 215
ORIGEN AEROLINEA LU MA MI JU VI SA DO TOTAL
PANAMA COPA 1 1 1 3
TOTAL INTERNACIONAL 1 0 1 0 0 1 0 3
Fuente: Aeronáutica Civil

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Trafico de Pasajeros
Pasajeros Movilizados Aeropuerto Palonegro
Bucaramanga
La ciudad
Bonita
Fuente: Aeronáutica Civil
Atractivos Turísticos
Mesa de Ruitoque Parque Nacional del Chicamocha San Juan de Giron
Bucaramanga
La ciudad
Bonita
Catedral de la Sagrada Familia Parque del Agua Zoologico la fantasia

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Centros Comerciales
Centro Comercial La Florida Centro Comercial Acropolis Centro Comercial Cañaberal
Bucaramanga
La ciudad
Bonita
Centro Comercial Cabecera Centro Comercial La Quinta MegaMall
Centro de Ferias, Exposiciones y Convenciones
• Feria del Calzado, cuero y marroquinería (febrero)
• Camila 2 (18 feb a 30 marzo)
• Talleres Democráticos
• Encuentro suramericano de motos
• Agroferia (7 al 10 abril)
• Exposición Equina (2 y 3 de abril)
• Santander Fashion Week (7 y 8 de julio)
• Salón del Estudiante (25 y 26 de agosto)
• Motorshow (11 al 15 de agosto)
• Congreso Nacional Fenalco (31 de agt al 2 de sep)
• Rueda de negocios micro y pequeñas empresas.
• Copidrogas (20 agosto)• Exposición Equina (2 y 3 de abril)
• Feria de Artesanías (16 al 24 de abril)
• Campeonato nacional de sonido sobre ruedas (21 al
22 de mayo)
• Celebración del día del trabajador.
• Macrorueda de negocios Proexport (11 y 12 mayo)
• Congreso Iberoamericano de Juventud (23 y 24 de
junio)
• Encuentro Yanbal (13 de junio)
p g ( g )
• Feria Ganadera (10 al 18 de sept)
• Feria del Hogar (13 al 17 oct)
• Día Nacional del tendero (9 de oct)
• Empresarios construyendo ciudad)
• Feria de la maquinaria y tecnología
• Nacional Cebu (3 al 7 de nov)
• Baile del año (18 de nov)
• Vive Navidad (1 al 30 de dic)
Bucaramanga
La ciudad
Bonita

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Zona Franca
Empresas actuales:
Fundiherrajes de Colombia ZFS:Fundiherrajes de Colombia ZFS:
Fabricación de herrajes para
interconexiones eléctricas.
JMAG SA :Producción y confección de
bienes para el hogar.
Ingeniería Integral Zona Franca S.A.S:
Construcción de obras civiles
Empresas futuras:
S th l d S i i d i t i
Bucaramanga
La ciudad
Bonita
Sutherland: Servicios de asistencia
técnica.
Fuente: www.zonafrancasantander.net
A 20 minutos del Aeropuerto Palonegro en el municipio de floridablanca. 8 km
de Bucaramanga
Megaproyectos Teatro Santander
(2012)
El auge que ha tenido lag q
ciudad en los últimos años ha
permitido el fortalecimiento
de la oferta cultural, por ello
se esta realizando la
remodelación del teatro
Santander, lugar donde se
esperan recibir las mas
importantes obras de artes
escénicas plásticas y
Bucaramanga
La ciudad
Bonita
escénicas, plásticas y
musicales.
Fuente: http://www.bucaramanga.gov.co

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Proyectos Viales
Puente que unirá la calle 45 con la
entrada a balconcitos sobre laentrada a balconcitos, sobre la
quebrada La Rosita.
Bucaramanga
La ciudad
Bonita
Fuente: http://www.bucaramanga.gov.co
Proyectos Viales
Bucaramanga
La ciudad
Bonita

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Ampliación Neomundo
Se trata de un Auditorio
Multifuncional con capacidad
Neomundo esta
Multifuncional con capacidad
para 350 personas dotado
con tecnología para
proyección de cine en tres
dimensiones y con una
inversión cercana a los tres
mil millones de pesos.
Bucaramanga
La ciudad
Bonita
construyendo un
mariposario con un
espacio de mas de 300
mts cuadrados.
Fuente: http://www.bucaramanga.gov.co
Centro Comercial el Cacique
Complejo comercial con 314
locales, hotel 5 estrellas de
140 habitaciones,,
hipermercado exito, plazas
cafe, 12 salas de cine, food
court, casino y 1600
parqueaderos.
Bucaramanga
La ciudad
Bonita

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58
Hoteles Objeto de Estudio
Hoteles Habitaciones
Hotel Dann Carlton Bucaramanga 135
Hotel Chicamocha 136
Hotel Internacional La Triada 59ote te ac o a a ada 59
Hotel Ciudad Bonita 65
Hotel Buenavista 57
Cabecera Country 30
Hotel Guane 55
San Juan Internacional 58
Hotel San Jose Plaza 87
Ruitoque 52
Bucaramanga
La ciudad
Bonita
Hotel Andino 75
Hotel Shelmar 50
Hotel D`Leon 77
TOTAL 936

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Hoteles Primera Clase Superior
Bucaramanga
La ciudad
Bonita
Dann Carlton Bucaramanga
Hoteles Primera Clase
Bucaramanga
La ciudad
Bonita
Chicamocha Internacional La Triada Hotel Ciudad Bonita

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Hoteles Estándar
Hotel Buenavista Hotel Guane
Bucaramanga
La ciudad
Bonita
Cabecera Country San Juan Internacional
Hoteles Económicos
Bucaramanga
La ciudad
Bonita
Hotel Ruitoque Hotel Andino Hotel Shelmar

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Porcentaje de Ocupación General
Bucaramanga
La ciudad
Bonita
Porcentaje de Ocupación por Categorías
Bucaramanga
La ciudad
Bonita

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Oferta de Habitaciones
Bucaramanga
La ciudad
Bonita
Tarifa Promedio
Bucaramanga
La ciudad
Bonita

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Oferta - Demanda
Bucaramanga
La ciudad
Bonita
Tarifa - Proyect / % Ocup Global
Bucaramanga
La ciudad
Bonita

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Motivo de Viaje
Bucaramanga
La ciudad
Bonita
Combinación de la Venta Global
Bucaramanga
La ciudad
Bonita

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Consumo Promedio de A&B
Bucaramanga
La ciudad
Bonita
Estacionalidad Mensual
Bucaramanga
La ciudad
Bonita
1,00

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Estacionalidad Semanal
Bucaramanga
La ciudad
Bonita
1,00
Procedencia del Mercado
Bucaramanga
La ciudad
Bonita

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Year Supply Dema Ocup Deficit or Super
50% 60% 70% 50% 60% 70%
Comportamiento Global del Mercado
50% 60% 70% 50% 60% 70%
2007 712 453 906 755 647 -194 -43 65
2008 712 435 870 725 621 -158 -13 91
2009 936 491 982 818 701 -46 118 235
2010 936 497 994 828 710 -58 108 226
2011 936 512 1.024 853 731 -88 83 205
2012 936 538 1.076 897 769 -140 39 167
Bucaramanga
La ciudad
Bonita
2013 1.206 565 1.130 942 807 76 264 399
2014 1.656 593 1.186 988 847 470 668 809
2015 1.656 623 1.246 1.038 890 410 618 766
2016 1.656 654 1.308 1.090 934 348 566 722

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Vision del proyecto
• Tipo Hotel categoria “ First Class ” de
Bucaramanga "Full Service” al alcance de losBucaramanga Full Service , al alcance de los
ejecutivos de las principales empresas
nacionales y extranjeras que visitan la ciudad
de Bucaramanga, debe ubicarse lo mas cerca
de la cabecera municipal o en una de las zonas
Bucaramanga
La ciudad
Bonita
de la cabecera municipal o en una de las zonas
con proyección para el desarrollo y valorización
comercial.

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ABUCARAMANGA
AUTOPISTA A GIRON
El sitio del proyecto tiene accesos desde los tres municipios que conforman el
área metropolitana. Desde Bucaramanga a través de los dos viaductos
principales.
CALLE 23
Localización
CALLE 29
Bucaramanga
La ciudad
Bonita

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Perfil de Producto
• 100 Habitaciones
• Full Service• Full Service
• Hotel First Class
• Segmento Objetivo
Negocios
• Grupo de
Bucaramanga
La ciudad
Bonita
Convenciones
Servicios complementarios deseables
•Business Center
•E-Corner
•Gimnasio - Spa
•Wi-Fi en todas las áreas
•Salones para eventos
Bucaramanga
La ciudad
Bonita
p

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Imagen Potencial del Proyecto
Bucaramanga
La ciudad
Bonita

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Guest Satisfaction Index
By applying the GSI (Guest Satisfaction Index), we expect to carry out an on-going evaluation of our guests'
satisfaction with our service during each moment of truth while staying with us and while being served by our
staff.
Guest Service
This program is based on
recording and controlling our
guests' requests and on the
efforts made by each of the
hotels' general managers to
follow up on such requests
and ensure that they are
timely met by our staff. The
implementation of the
program is a fundamental aid
to improve the way our
guests perceive our service,
to minimize the possibility of
non-fulfillment, to improve
communication between the
areas involved and to
constantly motivate the staff
to perform their work
efficiently.

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Our Management Systems
· Marketing ·
·Operational and Financial Control ·
Our GHLINK system sits on the www,ghlink.com
website and it operates as a “Data Warehouse” with
state-of-the-art technological tools in the field of
The Integrated Management Systems supporting the
operation are designed to be applied through large and
broad coverage data bases published through GHLINK,
the GHL Hoteles intranet, a key operational support
tool.
·Operational and Financial Control ·
·Human Resource ·
· Quality Assurance ·
· Security ·
· Asset Maintenance ·
g
“Business Intelligence”. This enables our management
team to maintain permanent access to the information
necessary to meet the following management areas.
Strategic Planning
Strategic Aproach
Competitive Product
Specifications
Investor
satisfaction
Exceeding guest
expectations
Committed human
resource. high
competence and
performance
Processes
undergoing continuous
improvement and
adecuate technology

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Strategic Planning
Investors-Guests-Employees-
Government-Society
Expectations are Objectives
Mission &
Vision
Principles and values-Service Keys- Setpoints-Basic standards
Expectations are
translated into
Management
Integrated Management
Systems
A platform is
required
Quality
Culture
Management
• Quality
• Operational & Financial Control
• Marketing
• Human Resource
• Property
Management Index - Results
Plan, Organize,
Direct, Control

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Key Executives
Board of
Directives Grupo
Victor ZapataVictor Zapata
Director CorporateDirector Corporate
Alma CertucheAlma Certuche
Chief FinancialChief Financial
Juan RodriguezJuan Rodriguez
Director ofDirector of
Adolfo ScheelAdolfo Scheel
Chief OperatingChief Operating
Andres SanchezAndres Sanchez
Director ofDirector of
Manuel LondoñoManuel Londoño
EngineeringEngineering
Jorge CarreñoJorge Carreño
Legal AdvisorLegal Advisor
GHL
Jorge Londoño
CEO
Andres Yie Phd.Andres Yie Phd.
Director ofDirector ofDirector CorporateDirector Corporate
Accountings andAccountings and
taxestaxes
Chief FinancialChief Financial
officer CFOofficer CFO
Director ofDirector of
Corporate MarketingCorporate Marketing
and Salesand Sales
Chief OperatingChief Operating
Officer COOOfficer COO
Director ofDirector of
CorporateCorporate
DevelopmentDevelopment
Hotel ManagersHotel Managers
Director ofDirector of
CorporateCorporate
TechnologyTechnology
DevelopmentDevelopment
WE ARE THE TRAIN OF TRAINERS
Investigation and market
analysis Division
Technology Development Director
Andrés Yie
Corporate Director of Marketing and
sales
Juan Rodríguez Medina
Marketing and sales Assistant
Corporate Manager of
Marketing and sales
Alexandra Guevara
E ‐ Commerce
Commercialization
Indicators and Market Share
Claudia Díaz
Account Manager
GHL – USA
Rafael Lamo
Tour & Travel Sales
Manager
Manager of Corporate
Sales
Assistant
Franchise Hotels
E Commerce Division
GHL Hotel Brand
Revenue
Manager Master
Revenue
Manager Master
Sales Division
The Marketing and Sales
Structure (Headquarter)

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Marketing and Sales Structure
HOTELS
RESEARCH AND MARKET SHARE ANALISYS
The GHLINK Marketing module allows a dynamic visualization of
this information, permitting the election of the hotels to analyze, the
i d ( th t i t ) d th i bl
THE BASIS OF A GOOD STRATEGY
The Investigation and Market Analysis Division period (month, trimester, year) and the variables.The Investigation and Market Analysis Division
is in charge of the design of the market
information system, the interpretation and
evaluation of the main variables of supply and
demand in the hotel industry, analyzing
tendencies and the evolution of the market
within the city and the competitive set for each
hotel.

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THE E - COMERCE DIVISION
E-COMMERCE DIVISION
GHLʼs E-Commerce division is in charge of sales
growth through the different channels of electronic
distribution where the group is present, assuring the
maximum exploitation of the available opportunities in
the online global market.
In addition, this division is in charge of the management of social media where GHL HOTELS properties are present:- Facebook -
Twitter - Linkedin - YouTube
THE SALES DIVISION
IT’S NOT CENTRALICED DIVISION
GHL Hotelʼs commercial structure is formed by a
domestic sales network in the countries where the
group is present and also in the international
context. Its objective is to strengthen and
consolidate commercial relationships, sales blitz
and cross-selling between countries with shared
priority markets, markets yet to explore and other
potential and yet to consolidate.
The sales force has more than 95 executives,
grouped in 48 hotels and commercial offices that
operate in 7 countries, Colombia, Ecuador,
Panama, Peru, Costa Rica, Argentina and Chile.
This group generates sales close to 195 million
dollars a year. Each hotel has its own sales force, additionally there is a cross – selling
policy in the 5 countries where GHL HOTELS operates.

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Our Social Balance
Social Balance is a
t t l d t
Social Balance
FIRST DAY during new staff's first
week
management tool used to
plan, organize, direct, record,
control and evaluate, both in
qualitative and in quantitative
terms, the organization's
social management efforts
during a given period,
comparing the results against
pre-established goals in order
to diagnose the social and
working environment, internal
and external information and
social policy planning.
Comptrollership staff must become
thoroughly familiar with the operation skills
and SICO manual within TWO months of
being hired. This performance orientation is
under the responsibility of the area director.
Recently hired staff for front operations,
rooms, food & beverage production & service
and security must become thoroughly familiar
with the operating skills and basic service
standards manual.
Occupational Health
Preventive and Work Medicine Safety and Industrial
Occupational Health Joint Work Accidents
Preventive and Work Medicine
Subprogram
We conduct occupational medical
examinations, information chats on
disease prevention and health promotion
(weight control, hypertension, smoking,
alcoholism, HIV, pap smear tests, breast
examination and stress management,
among others). We also promote
vaccination campaigns, vision and
hearing tests, noise studies and studies
on work at heights.
Safety and Industrial
Hygiene Subprogram
There is a program to
monitor, analyze and
evaluate the risk factors
that can affect the staff's
physical and mental health.
Committee
This committee supports
occupational health activities,
ensures compliance with the
program, investigates work accidents,
analyzes their root causes and
consequences, and helps the Human
Resources Department comply with
the pertinent safety regulations.
Work accidents must be timely
reported and investigated, and action
plans must be established in order to
improve working conditions and reduce
their occurrence. Lectures are
organized, aimed at raising awareness
on this matter, the various work sites
are subject to periodical inspection,
penalties are imposed for recurring
omissions, and moral support is
provided in case of work-related
disabilities.

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Occupational Health
Sport Practices
We hold soccer, basketball,
volleyball, ping-pong, swimming
and other sport championships
twice a year. Tournaments are
organized with other hotels in one
same city.
Social Activities
Womenʼs DayMotherʼs DayFatherʼs
DayAnniversary and Cultural
WeekFamily DayLove and Friendship
(Valentine's) DayChildrenʼs Day
• Loans to staff
membersHealthTransportatio
nFoodBirthdays
QUE TIENEN EN COMUN ESTOS GRUPOS HOTELEROS?

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QUE TIENEN EN COMUN ESTOS GRUPOS HOTELEROS?
QUE TIENEN EN COMUN ESTOS GRUPOS HOTELEROS?
QUISIERAMOS
CONTAR CON
MAS MARCAS
HOTELERAS
ESPAÑOLAS,
CON TODA SU
EXPERIENCIA,,
POSICIONADAS
EN CENTRO Y EN
SURAMERICA

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INTERNATIONAL CONFERENCE ON INNOVATION IN TOURISM AND HOSPITAINTERNATIONAL CONFERENCE ON INNOVATION IN TOURISM AND HOSPITALITY
JUAN RODRIGUEZ MEDINA
Juan.rodriguez@ghlhoteles.com