Work-in-progress doc only

1. Think
Things
52 little cards to help
anyone think like a big ad agency
{Work-in-Progress,Apr 5, 2013}

2. “Think Left andThink Right
andThink Low andThink High,
Oh, theThinksYou canThink
IfYou OnlyTry.”
~Dr Seuss~
Just as marketing disciplines have expanded over the years to
now include advertising, media placements, path-to-purchase
conversion, design, activation, social media, branded content,
apps and so on...
...the 52 Thinks here emulate the diverse ways that the many
different schools of marketers, planners and creatives ideate
around marketing problems.

3. ~How to NavigateThinkThings~
For easier navigation, all 52 Thinks are grouped into four broad
directions - N, S, E,W - that indicate four general schools or
methods of approach when agency folks are faced with a marketing
challenge.
N is for Think Needs: simple techniques to help unearth unmet, underserved
or underrated customer needs - both conscious needs and unconscious ones
E is for Think Essence: ideas inspired by your brand, its products, their untold
stories and unsung strengths
W is for Think Who-When-Where: explore oft-overlooked locations, seasons,
times and triggers relevant to your product and target audience
S is for Think Switch: creative ways to shake up the status quo, disrupt
competition, change behaviors and redirect the path to purchase

5. (Cards sit in the
hollow here)

6. (Usage/Dosage
Instructions
underneath the cards,
at bottom of the
hollow )

7. http://www.behance.net/keyholebird
Collaborated with some of my favorite designers and illustrators:
a sample of the 52 unique cards
Designs by Erika, comic artist (W series) Designs by Keyholebird, illustrator (S series)