HI
I’m Keenan
@keenan
CEO Author

Being the smartest
person in the room!
Winning in
ABM means . .
.

The ACC
Anterior Cingulate
Cortex
Conflict Monitoring

YOU NEED INFORMATION
that
Disrupts
Provokes
Conflicts
Challenges

5 Layers of
Teaching
Information
Process
es
What’s
How’s
How’s
Problem
s
Why’s
Why’s Impact

PLAY IN THE OUTER RINGS

RESEARCH THE
RESEARCHScholarly Articles

CREATE/COLLECT
THE DATA
Survey’s
Document Best Practices
Do The Business Analysis

EDUCATION CZAR

BUILD A TEACHING
ORGANIZATION
Not a Selling Organization

BEFORE
X Knowledge
Product Knowledge

CREATE A COMPANY
KNOWLEDGE LIBRARY
Impact Process
Problem

BUILD THE SALES TEAM’S
• Process Knowledge
• Problem Knowledge
• Impact Knowledge
Arm Them With The DATA

THE ICP IS IN THE
CENTER!
Then
Disrupt
Provoke
Challenge
Conflict

5 Key Metrics to
Account Based
Marketing
Why The ABM
Metrics Your
Using Are Wrong
2016 Guide to
ABM
2016 ABM
Implementation
Guide
Why Companies
Fail and How to Do
It Right
Process Problem and Process
7 Reasons Why
Sales And Marketing
Need to Get a Grip
on Account Based
Marketing
Impact
Tell
Teach
[RESEARCH]
The Nero-Science
Behind Engagement
Marketing and Why
Your Company is
Missing The Mark

The ACC
Anterior Cingulate
Cortex
Conflict Monitoring
Trigger the ACC

BE THE SMARTEST CAT IN
THE ROOM

THANK YOU!