Tips to provide accurate personalized marketing to customers.

1. TIMING
Customers are more likely to
respond to personalized marketing
if the timing is just right. For example,
if someone purchased flowers for a
wedding anniversary last May, then
late April would be a good time for a
follow-up offer.
REMINDER S
Consumers appreciate it when
businesses give them reminders that
are likely to interest them. Letting
them know when there is a sale for a
favorite brand or announcing a new
product launch they would like may
pique their interest.
MOTIVATIO N
Personalized loyalty programs
can push customers to action.
For example, a reminder that the
consumer is close to receiving a
reward may motivate him or her to
close the loop and make a purchase.
RELEVAN CE
Tracking a shopper’s spending habits
and retargeting him or her with
relevant follow-ups can be highly
effective. Someone who just purchased
new shoes online can be targeted with
an offer to buy matching socks.
Personalized marketing can be a powerful tool for businesses, but only if it’s
used properly. Sending your customers targeted emails can spur them to take
action, but in order for them to work, they have to check off the right boxes.
Here is a checklist of the essential areas your efforts must address.
EMPATH Y
Above all else, these targeted efforts
must originate from an understanding of
who your customers are. They’re more
than just a collection of buying habits
and demographics — they’re people who
want to feel an emotional connection.
CONS I S TENCY
A seamless experience across all
aspects of your business can impress
customers. For example, sending a
retargeting email based on an in-store
purchase shows you know who the
customer is and what he or she wants.
This requires coordination between
your online and physical operations.
WHAT YOUR
CONSUMERS
ARE LOOKING FOR
P E R S O N A L I Z E D M A R K E T I N G
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