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The filter bubble

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A slideshare for teachers of grades 6-8, exploring the possibilities of the filter bubble

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The filter bubble

  1. 1. The Filter BubbleThe Filter Bubble Working with Middle School StudentsWorking with Middle School Students Created by Fay LeongCreated by Fay Leong
  2. 2. Exploring the bubbleExploring the bubble with your studentswith your students
  3. 3. WatchWatch https://https://youtu.beyoutu.be/6pVSLgH-3kw/6pVSLgH-3kw
  4. 4. What did you notice?What did you notice? 2 Users2 Users Same topicSame topic Different ResultsDifferent Results
  5. 5. Engage with the issueEngage with the issue “What if …we integrated discussions about the persuasive agents that are embedded in these tools?” Estee Beck (June 2014)
  6. 6. Leverage the bubble!Leverage the bubble! Try this with your classTry this with your class
  7. 7. Think Pair ShareThink Pair Share Find your partner!Find your partner! Which of the following statements do you agreeWhich of the following statements do you agree with?with? This is not such a big deal. It’s good to see differentThis is not such a big deal. It’s good to see different perspectivesperspectives Why should I care what other people find?Why should I care what other people find? This is frustrating. My past search patterns might stopThis is frustrating. My past search patterns might stop me finding anything useful!me finding anything useful!
  8. 8. Collaborative meaningCollaborative meaning 1.1. Explain your answer to your partner.Explain your answer to your partner. 2.2. What are the points you agree on?What are the points you agree on? 3.3. What don’t you agree on?What don’t you agree on? 4.4. Put your opinions together and create a ‘stance’ thatPut your opinions together and create a ‘stance’ that describes your point/s of viewdescribes your point/s of view 5.5. Present this to the classPresent this to the class
  9. 9. So what…?So what…? What’s our takeaway from this?What’s our takeaway from this? What are YOU thinking?What are YOU thinking?
  10. 10. “A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa” Mark Zuckerberg, Facebook Creator
  11. 11. Let’s find our bubble!Let’s find our bubble! Move into groups of 3 or 4Move into groups of 3 or 4 Follow the instructions on the nextFollow the instructions on the next slides…slides…
  12. 12. I’ll give you a keyI’ll give you a key term…term…
  13. 13. Analysing your searchAnalysing your search resultsresults Individually answer the following questions:Individually answer the following questions: 1.1.What companies can I see on my search results page?What companies can I see on my search results page? 2.2.What data have these companies collected on me?What data have these companies collected on me? What is my evidence?What is my evidence? 3.3.What are the benefits for me as a researcher whenWhat are the benefits for me as a researcher when companies give me information, news, or links to itemscompanies give me information, news, or links to items based on my preferences?based on my preferences? 4.4.What are the negatives?What are the negatives?
  14. 14. Collating groupCollating group answersanswers 1.1. What are the similarities in yourWhat are the similarities in your answers?answers? 2.2. What are the differences?What are the differences? 3.3. What will you do with this knowledge?What will you do with this knowledge?
  15. 15. Poll your classPoll your class Do you care if companies,Do you care if companies, governments, social media networksgovernments, social media networks control what you see?control what you see? Use this quick polling websiteUse this quick polling website http://www.poll-maker.com/http://www.poll-maker.com/
  16. 16. Did the poll results turnDid the poll results turn into a ‘teachableinto a ‘teachable moment’?moment’?
  17. 17. ControllingControlling the filterthe filter Inovation by Markus Reugel
  18. 18. Can I stop the filter?Can I stop the filter?
  19. 19. You can run, but youYou can run, but you can’t hide…can’t hide… It’s true – you can turn off personalized searchesIt’s true – you can turn off personalized searches on Googleon Google 1.1.Once you are on Google, click the ‘Once you are on Google, click the ‘geargear’’ iconicon 2.2.Select ‘Select ‘Web historyWeb history’’ 3.3.Click ‘Click ‘disable customizations based on searchdisable customizations based on search activityactivity’’
  20. 20. BUT…BUT… Google still knows your physical location, andGoogle still knows your physical location, and the browser you are using.the browser you are using. It will know if you are inIt will know if you are in • Hong Kong…Hong Kong… • The United States…The United States… • Australia…Australia…
  21. 21. And it will tailor yourAnd it will tailor your search results tosearch results to events in that countryevents in that country
  22. 22. But if you KNOW that…But if you KNOW that… Imagine what you could doImagine what you could do
  23. 23. Leverage the filter bubbleLeverage the filter bubble Expand your perspectiveExpand your perspective Make the filters work for youMake the filters work for you
  24. 24. How?How?
  25. 25. Always know yourAlways know your purposepurpose Let’s try a taskLet’s try a task Imagine you are investigating the impact of the BritishImagine you are investigating the impact of the British mission to China led by Lord Macartney in 1792.mission to China led by Lord Macartney in 1792.
  26. 26. …… You’ve discussed the task in class.You’ve discussed the task in class. You know what key questions you’re specificallyYou know what key questions you’re specifically working onworking on You know why the mission happenedYou know why the mission happened NOW you want to know why it failedNOW you want to know why it failed
  27. 27. ISOLATE your targetISOLATE your target 5 Easy Strategies5 Easy Strategies 1.1.Quotation marksQuotation marks 2.2.Using specific words in your key stringUsing specific words in your key string 3.3.Using the minus signUsing the minus sign 4.4.Using 2 periodsUsing 2 periods 5.5.Using different country codes for GoogleUsing different country codes for Google (Adapted from: Clark, H. 2013)(Adapted from: Clark, H. 2013)
  28. 28. Quotation MarksQuotation Marks Use quotation marks to search for an exact word or setUse quotation marks to search for an exact word or set of wordsof words ““macartney missionmacartney mission””
  29. 29. The key stringThe key string Identify a list of specific words for the key string toIdentify a list of specific words for the key string to NARROW your targetNARROW your target ‘‘history china qing dynasty impact + “history china qing dynasty impact + “macartneymacartney missionmission””
  30. 30. The minus signThe minus sign Place the minus sign AFTER the key string that sets thePlace the minus sign AFTER the key string that sets the context, leaving NO space before the word that removescontext, leaving NO space before the word that removes sites irrelevant to your search.sites irrelevant to your search. history qing dynasty impact macartney mission-travelhistory qing dynasty impact macartney mission-travel
  31. 31. Using two periodsUsing two periods Narrow your search by using two periods to help youNarrow your search by using two periods to help you find information between two relevant datesfind information between two relevant dates History china qing dynasty impact + “History china qing dynasty impact + “macartneymacartney missionmission”” 1792..17951792..1795
  32. 32. Consider country codesConsider country codes Every country has its own perspective on events.Every country has its own perspective on events. Try using country codes to isolate cultural perspectives.Try using country codes to isolate cultural perspectives. All of Google is not equalAll of Google is not equal Google.com.auGoogle.com.au Google.com.hkGoogle.com.hk Google.com.ukGoogle.com.uk
  33. 33. BUT…BUT… Can I AVOID the filter?Can I AVOID the filter?
  34. 34. YESYES
  35. 35. Alternative searchAlternative search enginesengines Search engines such as Google and Yahoo!Search engines such as Google and Yahoo! are often set as default search enginesare often set as default search engines They are the GIANTS OF SEARCHThey are the GIANTS OF SEARCH But there are others…But there are others…
  36. 36. Search engineSearch engine aggregatorsaggregators
  37. 37. Duck Duck goDuck Duck go Does not track usersDoes not track users Does not use preference miningDoes not use preference mining Aims to provide relevant websites andAims to provide relevant websites and alternative sources to continuealternative sources to continue searchingsearching
  38. 38. IxquickIxquick Ranks sites in order of most relevantRanks sites in order of most relevant 5 stars means 5 search engines agreed5 stars means 5 search engines agreed on the resulton the result
  39. 39. Use a SWOT analysis forUse a SWOT analysis for comparing 2 searchescomparing 2 searches S – StrengthsS – Strengths W – WeaknessesW – Weaknesses O – OpportunitiesO – Opportunities T - ThreatsT - Threats
  40. 40. Work in groupsWork in groups Have students put the same key string in one of the search engine aggregators Compare it with a Google search. Provide groups with a key string relevant to current class work and with words specific enough to generate something useful Example: china + "macartney mission”-travel
  41. 41. ‘‘SWOT’ itSWOT’ it Compare results from the aggregator to your defaultCompare results from the aggregator to your default search engine (eg. Google)search engine (eg. Google)
  42. 42. Expand your horizonsExpand your horizons Know what forces are shapingKnow what forces are shaping your searchyour search Know what you want and whyKnow what you want and why you want ityou want it Design your strategy!Design your strategy!
  43. 43. ““Security against defeat impliesSecurity against defeat implies defensive tacticsdefensive tactics Ability to defeat the enemy meansAbility to defeat the enemy means taking the offensive”taking the offensive” Source: Sun Tzu The Art of War. Retrieved fromSource: Sun Tzu The Art of War. Retrieved from http://classics.mit.edu/Tzu/artwar.htmlhttp://classics.mit.edu/Tzu/artwar.html
  44. 44. ReferencesReferences Bartlett, J. A. (Jan. 2014).Bartlett, J. A. (Jan. 2014). InternetInternet Reviews: Alternatives toReviews: Alternatives to GoogleGoogle.. Kentucky Libraries (10:13).Kentucky Libraries (10:13). Beck, E. (June 2014)Beck, E. (June 2014)BreakingBreaking up with Facebook: Untethering fromup with Facebook: Untethering from the ideological freight of online surveillance. Hybrid Pedagogythe ideological freight of online surveillance. Hybrid Pedagogy Clarke, H. (Oct. 16, 2013). Do your students know how to search?Clarke, H. (Oct. 16, 2013). Do your students know how to search? Edudemic.Edudemic. Heim, K. (2011). ‘Filter bubble’ influences what we see on GoogleHeim, K. (2011). ‘Filter bubble’ influences what we see on Google and Facebook. Scripps Howard Foundation Wireand Facebook. Scripps Howard Foundation Wire Pariser, E. (2011a). Beware online “filter bubbles.” TED talk.Pariser, E. (2011a). Beware online “filter bubbles.” TED talk.
  45. 45. Renault, V. (n.d.). Section 14. SWOT analysis: Strengths,Renault, V. (n.d.). Section 14. SWOT analysis: Strengths, weaknesses, opportunities, threats. The Community Toolbox.weaknesses, opportunities, threats. The Community Toolbox. University of Kansas.University of Kansas. Ritchhart, R., & Perkins, D. N. (2005). Learning to think: TheRitchhart, R., & Perkins, D. N. (2005). Learning to think: The challenges of teaching thinking. The Cambridge handbook ofchallenges of teaching thinking. The Cambridge handbook of thinking and reasoning, 775-802.thinking and reasoning, 775-802. Rieland, R. (Dec. 11). Have scientists found a way to pop the filterRieland, R. (Dec. 11). Have scientists found a way to pop the filter bubble? Smithsonian.combubble? Smithsonian.com Valentine, A., & Wukovitz, L. (2013). Using The Filter Bubble toValentine, A., & Wukovitz, L. (2013). Using The Filter Bubble to Create a Teachable Moment: A Case Study Utilizing OnlineCreate a Teachable Moment: A Case Study Utilizing Online Personalization to Engage Students in Information LiteracyPersonalization to Engage Students in Information Literacy Instruction. Pennsylvania Libraries: Research & Practice, 1(1), 24-Instruction. Pennsylvania Libraries: Research & Practice, 1(1), 24- 34.34. Zuckerberg, M in Pariser, E. (May 22, 2011). When the internet thinksZuckerberg, M in Pariser, E. (May 22, 2011). When the internet thinks it knows you. The New York Times.it knows you. The New York Times.
  46. 46. This slideshare was created on Powerpoint, using the Orbit design Image reference ‘Inovation’ by Markus Reugel, under a Creative Commons Attribution Non- commerical share-alike license

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