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The Difference Engine 2014 - An Insight-Driven Product Strategy Company
We are an insight-driven
product strategy company.
We help businesses test assumptions in a continually changing world about who your customers are, what they want, and why they want it and build a repository of customer intimacy
into a tangible business asset.
FROM THE FEET UP
Businesses have traditions - practices and beliefs that guide
the business because they always have. These traditions often
get in the way of innovation.
Too often, these assumptions are simply wrong.
Real innovation is about commitment and sacriﬁce. It’s about
creating value that ﬂows through every part of the organization.
To create new value, we identify the conditions for success by
looking at every angle, removing unnecessary obstacles, and
changing things from the feet up.
GO AND SEE
In order to solve business problems and create real
solutions, you must go and see for yourself how these
problems and opportunities play out in the real world.
Traditional market research literally puts a wall between
businesses and their customers.
We tear the wall down.
VALUE CREATION, NOT VALUE EXTRACTION
Despite the hype around digital, mobile and social media marketing,
it's not about what your customers can do for you.
It's about what you create that is worth their time, eﬀort, and money.
We focus on what creates new value for your customers, and for your business.
SIMPLE QUESTIONS, COMPLEX ANSWERS
Clients come to us to ﬁnd out:
“Where did our customers go?”
“How can we best reach this new market?”
“We are stagnating. How can we grow?”
We help our clients ﬁgure out what needs doing.
What new products or services should you create?
How do you optimize existing products to serve
We enable our clients to better understand their customers' needs,
and to identify and explore new customer segments, new markets,
and new opportunities.
Who might our customers be for new products?
Where might we ﬁnd new markets for our existing products?
We train our clients on how to build intimacy with
their customers through research,
how to set up useful KPIs for a successful
make-test-learn product development cycle,
and how to create spaces to engage in both
creative thinking and critical thinking for faster
product development and prototyping.
We love it when the ideas we help you develop become real products,
services and experiences.
We're not seers or soothsayers or trendspotters or futurists,
and we're also not McKinsey-style consultants.
So we don't leave you with a nice looking presentation
full of half-baked concepts and highly stylized observations.
And we won't leave you with reams of graphs and charts to decipher.
We create tools for you to use, roadmaps for you to follow,
KPIs for you to adopt, research-based resources for you to tap,
and prototypes for you to build.
We design these assets to work within your existing workﬂows and cultures.
We train you on how to use them, how to adapt them,
and how to bring others on board.
We set you up to succeed.
Farrah believes that a customer-centric approach is essential to designing
innovative products and services. She created The Diﬀerence Engine to
help companies apply this approach to drive brand and business growth.
Her expertise in digital strategy and design; technology, web, and mobile
trends; mobile utility; and product and service design ensures her clients’
brands and strategies deliver a seamless experience online and oﬀ. She
has honed her expertise as an advisor to the world’s most respected
brands, including Apple, Microsoft, Disney, Samsung and UPS.
She has been a copywriter, digital creative director, group planning
director, brand strategist, and innovations lead, working for some of the
most creative and strategic agencies and consultancies in the world,
including Wieden + Kennedy, TBWAChiatDay, Mad Dogs & Englishmen,
Digitas, Hall & Partners, and OTX.
Laila is no-nonsense about helping companies, agencies, and teams make
things and make things better. She believes that process and project
management are essential tools, that when applied strategically and
creatively, make room for great ideas to become great experiences.
She applies her cross-disciplinary, clear-headed and collaborative approach
to manage teams and establish the workﬂows that allow products, strategies,
innovations, and creative campaigns to come to life.
Before joining The Diﬀerence Engine, she led client services and project
management for several strategic branding, design and advertising agencies
including Stag&Hare, Weiss Stagliano Partners, Brand Architecture
International (BAI) and Sugartown Creative. She managed global programs for
brands as diverse as Coca-Cola, Bombay Sapphire, Grey Goose, Godiva,
Calphalon, ABSOLUT VODKA, Havaianas, Hansen's Natural, and Taco Bell.
thanks. how can we help?
62 1st Pl., No. 3
Brooklyn, NY 11231