10 TIPS ON
What Every artists
Can Learn About
From Taylor Swift
Singer and songwriter
Taylor Swift made a
move that has shaken
both music industry
leaders and fellow
The Grammy awards
winner has disrupted
the industry with her
decision to re-record
her first six studio
At age 15, Taylor was signed to Scott
Borchetta’s Big Machine Records,
now owned by Scooter Braun.
For years, the singer was personally bullied
and professionally attacked by Braun
and his clients, which she described as
incessant and relentless.
Behind the glitz and glam,
we see on our screens, some artistes
are tied up in contractual obligations
that limits their control over their own
art and recordings.
And Taylor wasn't having any of that.
In the 80s and 90s,
recording artists like Prince
were one of the first to
speak out against the
inequity of the music.
Prince was keen about
the need to manage the
timeline for creating and
releasing his music and
he believed artists
should have more
It didn't turn out too well for Prince
because Warner bros refused to
sell him his recording catalog.
So, Prince turned to rerecording his
songs but didn't have as much
success as Swift's
While rerecording is now easier, artists in the
90s were not presented with the opportunity
of streaming and the internet.
When an artist decides to re-record a song
or an album, they’re re-creating the sound
recording, but the underlying composition
(song) is the same
In Swift's case, her contract with Big
Machine Records ended in 2018, and
once her re-recording prohibitions
were over, she released a new
version of her 2012 breakthrough
Red, now entitled Red (Taylor’s
So, it is more important than ever to
understand contract terms and obligations,
current copyright laws, and how to leverage
the current music distribution trends to
negotiate ownership in any recording
contracts an artist may sign.
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