1.
A STORY ON HOW
SOLVE SUNDSBO HOW
HE MASTERED SHADOW
PHOTOGRAPHY

2.
MAKE SURE TO
SAVE IT BEFORE
YOU BEGIN

3.
NORWEGIAN FASHION
PHOTOGRAPHER, SOLVE SUNDSBO HAS
MADE A NAME FOR HIMSELF FROM
BAGGING AN EMMY AWARD IN 2011 TO
SHOOTING SERIES OF COMMERCIALS
FOR TOP AMERICAN BRANDS

4.
SOLVE'S CAREER SEEMED TO HAVE
STARTED WHEN HE WAS TAKING A
FOUR MONTHS COURSE AT THE
LONDON COLLEGE OF PRINTING AND
NICK KNIGHT BECAME ATTRACTED TO
HIM. HE LATER WENT ON TO BECOME
NICK'S ASSISTANT FOR THE NEXT FOUR
YEARS.

5.
ALTHOUGH, HE HAD SHOT BEHIND THE
SCENES AND VIDEO CAMPAIGNS FOR
TOP BRANDS, ONE OTHER FACTOR FOR
HIS SUCCESS WAS THE RISE OF THE
INTERNET AT THE TIME.

6.
HE SAID, “THE INTERNET IS MADE FOR
MOVING IMAGES MORE THAN STILL
IMAGES, AND FOR EDITORIAL SHOOTS,
THEY STILL WANT GLOSSY, BEAUTIFUL
STILL IMAGES, BUT ALSO A VIDEO THAT
SHOWS HOW WE DID IT

7.
BUT WITH THIS ADVANCEMENTS IN
TECHNOLOGIES, SOLVE BELIEVES THAT
PHOTOGRAPHY IS STILL AS RELEVANT AS EVER
AND ARGUES THAT THE SKILLS PICKED UP FROM
ONE MEDIUM INFORMS THE OTHER.
FOR HIS AWARD WINNING SHOOT FOR THE NEW
YORK TIMES, SOLVE WAS A BIT SIMPLE. HE TRIED
TO CAPTURE EACH OF THE FILMS IN ONE TAKE,
AND THIS WAS KEPT TO AROUND 60 SECONDS
AND ALMOST ALL OF THE FILMS WERE SHOT
USING JUST ONE CAMERA AND ONE LIGHT.

8.
ACCORDING TO HIM “SOMETIMES, IT’S REALLY
NICE JUST TO LEAVE IT ALONE AS IT’S STRONGER
BY ITSELF.”
FOR MANY OF HIS STILL SHOTS, SUNDSBØ USES
A DIGITAL BACK WITH HIS HASSELBLAD,
ARGUING THAT IT’S “MORE RELIABLE AND
FASTER” THAN FILM, BUT HE HIS KNOWLEDGE
OF PERFECT TECHNIQUE SEEMS TO HELP THE
PHOTOGRAPHER RATHER THAN TECHNOLOGY.

9.
HE SAYS, “... WHEN IT GETS REALLY GOOD IS
WHEN YOU GET THE FEELING YOU’VE CREATED
AN IMAGE THAT IS COMPLETELY DIFFERENT,
THAT TELLS A STORY AND IS SOMETHING I’M
PROUD OF. OFTEN THOUGH, IT’S WHEN YOU’RE
TRYING THINGS OUT THAT YOU FUCK THINGS UP.
AS YOU GET MORE PUBLICITY AND MORE PEOPLE
LOOK AT YOUR WORK, THIS BECOMES HARDER
TO DO. THAT’S WHY I THINK THAT THERE’S GOING
TO BE A WHOLE NEW GENERATION OF PEOPLE
WHO ARE UNKNOWN AT THE MOMENT AND SO
WON’T BE SCARED TO EXPERIMENT.

10.
HE’S EXCITED BY THE FUTURE. NEW
TECHNOLOGIES HAVE ENTIRELY
CHANGED THE PHOTOGRAPHIC
LANDSCAPE AND HE’S SOMEONE WHO
APPEARS TO BE EMBRACING THESE
DIFFERENT DIRECTIONS.