10 TIPS HOW RIHANNA BUILT FENTY BEAUTY TO $2.8 BILLION VALUE.

1. 10 tips
How Rihanna Built
Fenty Beauty To $2.8
Billion Value

2. Sensational singer,
Rihanna launched her beauty business,
Fenty Beauty in 2017 and has slowly
won the hearts of women of color.
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3. She began Fenty Beauty as a
collaboration with the LVMH Group and
Kendo to address the limited makeup
options for women with darker skin.
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4. And to kick off, they made their products
available at 1,600 stores in 17 countries.
They contained 91 different products
including a foundation product with 40
different shades.
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5. The brand was named as one of Time
Magazine’s Best Inventions of the Year in
2017 raking in $72 million within a month
of launching.
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6. The fact that the line is also cruelty-free
and targeted at an otherwise
marginalized market made it all the
more appealing.
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7. The fact that the line is also cruelty-free
and targeted at an otherwise
marginalized market made it all the
more appealing.
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8. For a long time, we have witnessed The
beauty industry essentially reject anyone
that did not fit the mold of Eurocentric
beauty standards.
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9. Rihanna and the folks behind the brand
are changing all that and celebrating all
races, religions, and genders with an
inclusive product range.
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10. She says makeup “should never feel like
a uniform”. She wants to encourage her
audience to take risks and have fun with
their beauty products.
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11. The brand is still innovating and finding
new ways to make inclusive and
effective products. So big ups to Rihanna.
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