10 Tips on
how kylie
cosmetics
started
became a
billion
dollar
brand
Next

1
Starting off at just 18 years old,
Kylie quickly climbed the ranks to become
one of the youngest billionaires of our time.

2
November 2015 and only 18 years old,
Kylie Jenner launched Kylie Lip Kits
a collection of three lip liquid lipsticks with
corresponding lip liners.

3
The project started out with just 5,000 units
priced at $29 each and in 6 months,
they were all sold out.

4
So, in 2016, Jenner renamed her brand
to Kylie cosmetics and added three more lip kits
to her already successful product
line up to keep up with demand.

5
In November of the same year,
Jenner collaborated with her half-sister Khloe
Kardashian for the Koko x Kylie collection
and as expected, it sold out.

6
In August 2017, Jenner revealed that
the launch of the holiday collection
on Nov. 21, 2016, was the brand’s biggest sales
day to date, generating roughly
$19 million in just 24 hours.

7
Similar to her partnership with Khloe,
Kylie collaborated with Kim in 2017
creating the KKW.
The KKW by Kylie Cosmetics collaboration
sold out immediately,
generating $13.5 million in sales.

8
Two years later, 20 year old Jenner
made Forbes’ list of America’s Richest Self-Made
Women, ranking at number 27 with
an estimated net worth of $900 million.

9
And in May of 2019,
Jenner came on the skin-care market
with Kylie Skin.
Jenner launched the brand with
a line of six skin-care products,
including a Foaming Face Wash,
Walnut Face Scrub, Vanilla Milk Toner,
Vitamin C Serum,
Face Moisturizer and Eye Cream.

10
And in 2019,
it was announced that Jenner sold a 51 percent
majority stake in her beauty empire to Coty Inc.,
in a deal totaling $600 million.
The deal valued the business at $1.2 billion
leaving her to stay on with the brand,
focusing on product development and social
media.