HOW FASHION NFTS SELL EXCLUSIVE PHYSICAL PRODUCTS

1. How Fashion Is
Using NFTs to Sell
Exclusive Physical
Products

2. Finally, Fashion brands have found, in our
opinion, a tangible use for NFTS.
Before now, what we've seen with the fashion
and NFT collaborate has been digital art but
some brands are seeing potential use for non
fungible tokens as a getaway to selling physical
products.

3. Recently, Tiffany & Co. announced the launch
of their special jewelry program.
The program allows CryptoPunk NFT owners to
receive customized pendants.

4. So, to get the pendants, CryptoPunk holders
first need to buy an NFTiff, around 30 ETH, or
$50,000 assuming the rates don't go up.

5. Essentially, customers are buying an NFT that
can then be exchanged at a set time for a
Tiffany-customized pendant as well as an NFT
that resembles a physical item.

6. NFT holders have since profited from the
exclusivity of these tokens and fashion brands
are seeing that they could offer an easy way to
offer owners exclusive benefits, early access to
new releases, and even custom styles.

7. This could then create more brand loyalty and
of course, reduce the risk of inventory for
brands.
Also, Prada went in on the action when they
announced their latest Timecapsule NFT
collection - linking their NFTS to special edition
shirts.

8. Dolce & Gabbana has unveiled its NFT Realta
Parallela collection of hoodies, t-shirts and
sneakers, which entitles customers to the
corresponding physical version.

9. And, Nike-owned RTFKT launched the NFT
sweatshirt, which RTFKT says can “forge” into a
real wearable.
So, this idea of exchanging NFTS for exclusive
physical products is gaining a lot of support.

10. This model may turn out just fine for limited
edition and collections but minting an NFT to
buy a sweatshirt could be a turn off.
But the truth is that not every brand would be
successful with this model.