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fashion NFTs.pdf

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fashion NFTs.pdf

  1. 1. How Fashion Is Using NFTs to Sell Exclusive Physical Products
  2. 2. Finally, Fashion brands have found, in our opinion, a tangible use for NFTS. Before now, what we've seen with the fashion and NFT collaborate has been digital art but some brands are seeing potential use for non fungible tokens as a getaway to selling physical products.
  3. 3. Recently, Tiffany & Co. announced the launch of their special jewelry program. The program allows CryptoPunk NFT owners to receive customized pendants.
  4. 4. So, to get the pendants, CryptoPunk holders first need to buy an NFTiff, around 30 ETH, or $50,000 assuming the rates don't go up.
  5. 5. Essentially, customers are buying an NFT that can then be exchanged at a set time for a Tiffany-customized pendant as well as an NFT that resembles a physical item.
  6. 6. NFT holders have since profited from the exclusivity of these tokens and fashion brands are seeing that they could offer an easy way to offer owners exclusive benefits, early access to new releases, and even custom styles.
  7. 7. This could then create more brand loyalty and of course, reduce the risk of inventory for brands. Also, Prada went in on the action when they announced their latest Timecapsule NFT collection - linking their NFTS to special edition shirts.
  8. 8. Dolce & Gabbana has unveiled its NFT Realta Parallela collection of hoodies, t-shirts and sneakers, which entitles customers to the corresponding physical version.
  9. 9. And, Nike-owned RTFKT launched the NFT sweatshirt, which RTFKT says can “forge” into a real wearable. So, this idea of exchanging NFTS for exclusive physical products is gaining a lot of support.
  10. 10. This model may turn out just fine for limited edition and collections but minting an NFT to buy a sweatshirt could be a turn off. But the truth is that not every brand would be successful with this model.

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