1.
Bringing Your Content to the Mobile World

2.
What we'll be chatting about
Market and Opportunities
Limitation and development challenges
Real-life Example & Anecdotes
Creative and affective solutions
Conclusions
Chit Chat

3.
Who are we?

4.
Eyal Rabinovich
VP Community & Content, Co-Founder

5.
We do not consider ourselves
industry experts
This is our humble perspective

6.
What is our perspective?

7.
So... You want to make a game
Target
Audience
Market Select a Genre
Share
platform
Territories

8.
AMAZING MARKET DATA

9.
Super low cost Feature
phones Smartphones
phones

10.
Generally speaking
Smartphones are pretty big

11.
Smartphone Sales to End Users by Operating
System
World Wide – Q1 2010
0.1% 0.0%
0.6% 0.0%
3.7%
6.8%
Symbian
9.6% Research In Motion
iPhone OS
44.3% Android
Microsoft Windows Mobile
Linux
15.4% WebOS
Other OS
Maemo
Palm OS
19.4%

12.
Android Market Share By Region Q1 2010
30.0%
28.2%
25.0%
20.0%
15.0%
10.9%
10.0% 9.5%
9.0%
8.4%
7.8%
7.3%
5.4%
5.0%
5.0%
3.7%
2.4% 2.8%
0.6% 0.7% 0.9% 0.7% 0.6% 0.9%
0.5% 0.3%
0.0%

13.
BlackBerry Market Share By Region Q1 2010
60.0%
51.3%
50.0%
40.6%
40.0%
37.4%
34.0%
33.0%
30.0%
25.2%
21.5%
19.5% 19.8%
20.0%
16.4%
14.4%
10.2%
10.0%
5.7% 6.2%
5.3%
4.4% 4.1%
0.1% 0.3% 0.2%
0.0%

14.
Symbian Market Share By Region Q1 2010
100.0%
90.0% 88.6%
86.2%
83.9%
82.6%
80.0%
70.0%
62.2%
60.0% 56.7%
53.1% 53.2% 54.1%
51.4%
49.0% 49.6%
50.0% 48.0%
46.3%
41.9%
40.0% 37.2%
31.4%
30.0%
20.0%
10.0%
3.8% 3.2%
0.8%
0.0%

15.
BUILDING YOU CONTENT

16.
So... You want to make a good game?
Relevant
Make
Viral your game Localized
stand out
Personalized

17.
The truth behind the numbers
That was only smartphones
Smartphones totaled at <20% of the world handset sales
These graphs are only quarterly sales figures. People
who didn’t replace their phones, are not on there
Being a Smartphone is not enough for being good for
games
Be very critical and careful of articles with titles like:
“Apple responsible for 99.4% of mobile app sales in
2009”

18.
So, the right answer is
We can’t tell you, it’s your choice to make
Choose your territory carefully
Plan your project with the entire set of target
platforms in mind

19.
SOME DISTURBING STUFF

20.
Main Issues
“The problem with standards is that everybody
has one.“
“Write-once-run-anywhere. Ha. Hahahahaha.” -
John Carmack

21.
Input Methods
Keys
Misc
Touch
• Keypad • Single • Joystick
• QWERTY • Multi • Trackball
• Pointing
device

22.
Display Sizes
800 x 480
480 360
320 240
220 x 176
128x128
160 128

23.
Dimensions X Proportions
Dimensions Proportions
Lack of Text Hard to Stretching
Details Readability Design Effects

24.
Main Processor
Nexus One - 1 GHz Qualcomm QSD 8250 Snapdragon ARM
T-Mobile G1 - 528 MHz Qualcomm MSM7201A ARM11
processor
Motorola Droid - Arm Cortex A8 600 MHz underclocked to
550 MHz
Nokia N73 - Dual CPU ARM9 220 MHz
Blackberry Torch - 624 MHz Marvell Tavor PXA930
Blackberry Curve 8300 - 312 MHz

25.
Memory Limitations
Memory
Storage Size Heap size
Per device Per application
Constant Dynamic
limitations limitations

26.
Audio & Video Capabilities
Radically different between devices
Emulators usually do not emulate these aspects

27.
VMs
2010
1999

28.
J2ME Libraries
Connected Limited Device Configuration (CLDC)
Mobile Information Device Profile (MIDP)
Nokia UI API
Mobile 3D Graphics API
Mobile Media API
Bluetooth API
Location API
Wireless Messaging API
SVG API
Many more…

29.
REAL-LIFE EXAMPLES

30.
“The following stories are based on true
events that took place while working in
MoMinis”

31.
Use Case No. 1
Image Rotation

32.
We’ve experienced this on
some actual devices, and
researched this issue…

33.
createImage(image, x, y, width, height, ROTATE_180)
63 Pixels
63 % 8 = 7
56 Pixels

34.
63 Pixels 64 Pixels

35.
Use Case No. 4
Using a Trackball

36.
Normal input interface is made
up of three methods
We have exposed a similar interfaceonce when
KeyPressed – triggered in
a button is initially pressed
the game engine
KeyReleased – triggered once
A Trackball is a different story…
when a button is released
KeyRepeated – triggered when a
button is pressed for a long time

37.
Trackballs are very popular in many
Blackberry devices
Comfortable for browsing the
blackberry OS ui, but for games?...

38.
We tried running the game on the
blackberry device…

39.
protected void keyPressed(int keyCode) {
System.out.println("press - " +
System.currentTimeMillis());
}
protected void keyReleased(int keyCode) {
System.out.println("release - " +
System.currentTimeMillis());
}
Running the program we got the following debug prints:
Press –KeyPressed
2221
Release – 2221
Press – 2425
Release – 2425
KeyRepeated
Press – 2629
Release – 2629
Press – 2937
Release – 2937
KeyReleased A constant

40.
Our solutionBig constant
Small constant
Butawhat about the sensitivity?
Use non-constant sensitivity parameter

41.
But this is still not the whole story…
Anatomy lesson

42.
Our solution
Different sensitivities for vertical and
horizontal movements

43.
CONCLUSION

44.
Many Challenges

45.
Our Advise
Stay Business Driven
Choose your platform carefully
Will you get a Return Of Investment
Use a scalable solution
Create an infrastructure
Find one

46.
MOMINIS

47.
MoMinis Value Proposition
Users Publishers & Operators Developers

48.
Value Proposition for Developers
Rapid Creation No-Cost, Distribution via
Automated Porting No-Risk, MoMinis Solutions and
Easy-to-Use Short Time-To-Market Partners

49.
Content Development
Platform
• Rapid creation
• Automatic porting (Android,
Blackberry, Symbian, J2me and
more)

50.
Personal Mobile Playground
FaceWorld App
Online Stores Mobile Portal (Roadmap)

51.
MoMinis International Distribution Network
MoMinis has partnered with leading partners and customers to bring MoMinis content to users
globally.
MoMinis international distribution network includes distribution in: Asia, Eastern Europe & Western Europe.

52.
Q&A
VP Community & Content, Co-Founder
eyalr@mominis.com