30. physical > digital > rfid > mobile > digital > biometric > physical > digital > rfid > gps > mobile > digital > biometric > physical > digital > rfid > gps mobile > ….. Evolving processes
31. A digital ecosystem a combination of balance and coherence
34. “ When the going gets tough … … the tough get going!”
35. Maria Cristina Lavazza mc.lavazza @ gmail.com I hope you enjoy it… thanks!
Hinweis der Redaktion
GROCERY IS A PARTICULAR SHOPPING Because... But how communicate the grocery retailers?
EGROCERY IS STILL A LONG WAY Technologists or not econsumers are few. And this is a pity because egrocery offers to customers and grocery retail groups big opportunities: it aggregates customers it shows peculiar market demands (the Chris Andersen Long tail) it allows a bidirectional dialogue, a conversation between customer and retail. Through online channel customers can be listened. But this happens in a perfect world, in the reality ecustomers must face several difficulties, like navigation findability product identification.
MOBILE A SPIME OBJECT Mobile device seems to be the spime object able to connect all the parts of the consumer experience.