1. Flagler County TDC
Palm Coast & to enter title
Double-clickThe Flagler Beaches
Florida's First Coast of Golf

2. FFCG's Regional Cooperation
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•A Golf Destination Marketing
Company
•Established in 1992
•"Golf Marketing Department":
•Jacksonville
•Amelia Island
•Ponte Vedra Beach
•St. Augustine
•Clay County
•Flagler County

3. Regional Golf Marketing Arm for
Palm Coast & The Flagler Beaches
•For $30,051 investment – Flagler County gets benefit of
$1.8 million in golf marketing program this year alone.
•59.8x’s the buying power.

4. Advertising & Marketing
•New Website with SEO Strategy
•Digital Marketing Campaign
• Paid Search
•Golf.com
•Golfweek.com
•Email Marketing Campaign
•To FFCG list of 51,000
•To dedicated targeted lists
•Print Campaign
•Golf
•Golf Digest
•Promotions
•Jaguars
•Mich Ultra
•Sports Illustrated
•TV/PR
•PLAYERS Campaign
•The China Travel Channel
www.Florida-Golf.org

5. Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

6. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner

7. Flagler County
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Partner Email Blast
FFCG April 2013
(19% increase in open rates from March, 2013)

8. Family Friendly Link on
Florida's First Coast of Golf Website

9. Visit Florida's Golf Publication
•210,000 circulation
•6 page insert
•15 consumer golf
shows
•Welcome Centers

10. 2014
Consumer Golf Shows Represented
City
Somerset, NJ
Indianapolis, IN
DC/Northern Virginia
Philadelphia, PA
Grand Rapids, MI
St. Louis, MO
Minneapolis, MN
Cleveland, OH
Chicago, IL
Pittsburgh, PA
Boston, MA
Toronto, Ontario
Novi/Detroit
Dallas, TX
Hartford, Ct
Markets
New Jersey, New York
Indiana
DC, Virginia, Maryland
Pennsylvania, New Jersey
Michigan, Wisconsin
Missouri, Illinois
Minnesota
Ohio
Illinois, Indiana, Wisconsin
Pennsylvania, West Virginia
Massachusetts, New Hampshire
Canada, (Ontario)
Texas
Connecticut, Vermont

11. Golf Styles Co-op
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12. Sports
Illustrated
Sweepstakes
•2 million
circulation
•26,723 entries

13. Sports Illustrated Cover Wrap Issue - IBC

14. International Efforts
•Strength of Palm Coast & The Flagler Beaches golf product
combined with that of region positions Flagler County area
for international visitation success.
•Representation each year at International Golf Travel
Market (IGTM) with over 350 qualified buyers representing
65 countries and 100 press.
•Florida's First Coast of Golf works closely with a Palm Coast
Company - Elite Golf Experiences - as our international
receptive tour operator
•Ultimate goal is to get Flagler County product offered in tour
operator programs.
•Of 220 known operators promoting USA product - approx 80
or 38% carry NE Florida product

15. Satisfied Customers In 20+ Countries
COLUMBIA
ARGENTINA
UNITED KINGDOM
CHINA
SWITZERLAND
DOMINICAN REPUBLIC
BRAZIL
NORWAY
GERMANY
AUSTRIA
ESTORIA
CANADA
FRANCE
BULGARIA
AUSTRALIA
NETHERLANDS
IRELAND
DENMARK
CZECH REPUBLIC
United States

16. China TravelChannel
China Travel Channel
•Hosted 8 members of China Travel Channel in conjunction with group
from Grand Tour China
•Valuable coverage that puts Flagler County and the entire region in
the spotlight.
•The shows had a “super high” TV rating of 0.0833% of their 300
million viewing audience giving us 2,499,000 impressions
•Value Ad associated with the exposure is valued at $18,200 for each
minute
•Total of 17:30 minutes x $18,200 = $318,500 value add
Hammock Beach episode

17. 1010 XL 92.5 FM "Stay-Cation"
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18. 2012 Leisure Golf Travel Impact
TOTAL HOTEL IMPACT
# Of rooms x Avg. Room Rate
8,282 x $136.82 = $1,133,143
TOTAL LEISURE GOLF IMPACT
# Of Rounds x Avg. Round RatE 19,486 x $73.58 = $1,433,486
TOTAL LEISURE GOLF IMPACT
$2,566,629

20. Benefits of Regional Approach
•Pooling resources to broaden reach
•Pooling golf attributes from region to drive interest and
engagement
•Drive traffic directly to partners to drive room nights,
travel rounds and instruction