Inaki Amate, Group Director of Fjord Nordics and Turkey, shared insights on the future of the connected car at this years Mobile World Congress.

1. FJORD
is the service design consultancy
We differentiate providers in ways that create an emotional
bond
between the customer and the service.
Our business is delight.

2. Cars used to bring people
together
Now,
mobile phones do the same

3. Access is the new Ownership

4. Car as a service
People want to go from point A
to point B
There is a difference between
every day’s needs and
exceptional usage
And there are additional choices
that complicate the decision
making process

5. We should think in ecosystems and lifecycles

6. We should design for the end of th
cycle as well

7. Who will own the
design of the
driving experience
Different levels of attention
requires different interaction
methods
It needs to be considered
altogether
Invisible interfaces are not
perfect yet

8. Less driving,
more
entertainment
Car interfaces have not
changed much over their
history.
Because, driving stayed the
same, however with smart
software based systems and
even driverless cars, interfaces
can become more screen based
ever.

9. Crowd-sourcing
to
Car-sourcing
Connected car is not only about
connecting cars to the cloud but
also connecting them to each
other.
For sharing valuable data:
•
Traffic
•
Weather
•
Incident reports
•
Emergency

10. Connected cars today should
prepare the road towards the
autonomous car