Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Lindsay Munro
Adobe XD
Overview
Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience.
In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement.
Objective
Teach the ins and outs of what it means to be a creative social influencer.
Target Audience
Creatives looking to up level their social media presence and strike brand partnerships.
Things Audience Members Will Learn
How to set yourself up for “success” on social media
The importance of working with the right brands
Figuring out compensation and negotiating contracts
The ins and outs of disclosure and liability
How to not mess it up
15. Your network...
is your next recommendation
is your next job
should extend to the digital realm
should be connected to your brand – personal or professional
16. Overview
01
02
03
04
05
06
Setting Yourself Up for Success: The Basics
Build Your Audience
Stay Authentic: Choose Partners & Briefs Carefully
Compensation: Contracts & Negotiation
Stay Above Board: Disclosure
Don’t Mess It Up
27. Don’t be a bot, complete your profile
Recognizable
profile picture
Location Link to
website
Include call
to action
28. Pick the right username
Easy to spell, type, and repeat
Avoid:
Underscores
Difficult spelling
Long handles
29. Make it easy to get in touch!
don’t bury your contact information
• Link to your website/portfolio
• Open up your DMs on Twitter
• Create an email for fielding
different kinds of inquiries
• Set boundaries on what you’ll
reply to if you’re that popular
37. Brands [should] pick
influencers that
align with their goals
and values.
Influencers [should]
work with brands
that align with their
goals and values.
@swopes
38. Reaching out to brands
proactively build relationships
Reach outCreate great contentGet on their radar!
Tag your posts
appropriately
with product
handles and
branded
hashtags
Create great
content
showcasing why
you’d make a
great partner
When you’re
ready, send the
brand a note
pitching why
you’d make a
great partner
42. Compen$ationcontracts and negotiation
Fine print
Usage and ownership
rights
Understand the non-
compete and how it
applies
Turnaround time
Fees
What is the work worth?
What’s your network
worth?
What is working with this
brand worth to you?
Talk it out
Know your value
Keep your ego in check
Stay in communication
43. 43
Compen$ationcontracts and negotiation
Fine print
Usage and ownership
rights
Understand the non-
compete and how it
applies
Turnaround time
Fees
What is the work worth?
What’s your network
worth?
What is working with this
brand worth to you?
Talk it out
Know your value
Keep your ego in check
Stay in communication
45. The Ins and Outs of Disclosure
Canada
Influencer engagements are
regulated and enforced by
Canada’s Competition Bureau
USA
Influencer engagements are
regulated and enforced by the
Federal Trade Commission
(FTC)
#______Partner #ad #sponsored #paid
47. Tips for success...
don’t do anything wildly out of character without warning
dance with the brand that brought you
feedback doesn’t need to be the F-word