The Rise of Experiential Design – What You Need to Succeed
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The document discusses experiential design and provides an overview of the field. It defines experiential design as a discipline focused on creating more engaging experiences than traditional media through physical and interactive experiences. It outlines different categories of experiential design like exhibitions, environmental graphics, entertainment, marketing, and placemaking. It also discusses various techniques used in experiential design such as video installations, video mapping, augmented reality, virtual reality, and immersive environments. The document provides examples and resources for those interested in pursuing a career in experiential design.
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The Rise of Experiential Design – What You Need to Succeed
- 1. HELLO
- 2. LVTHN.COM @JASONLVTHN AT YOUR SERVICE
- 6. Customer experience… is a fundamental dimension of how a company competes
- 9. HERE, NOW 01
- 10. // More engaging than traditional media WHY EXPERIENTIAL? // Most effective way to intrigue audiences // Fastest growing discipline
- 11. // More engaging than traditional media WHY EXPERIENTIAL? // Most effective way to intrigue audiences // Fastest growing discipline
- 12. // More engaging than traditional media WHY EXPERIENTIAL? // Most effective way to intrigue audiences // Fastest growing discipline
- 13. // More engaging than traditional media WHY EXPERIENTIAL? // Most effective way to intrigue audiences // Fastest growing discipline
- 14. // Where to jump in // Effective methods // Think in the physical space WHAT YOU NEED:
- 15. // Project direction // Effective methods // Physical realization WHAT YOU NEED:
- 16. // Project direction // Effective methods // Physical realization WHAT YOU NEED:
- 17. // Project direction // Effective methods // Physical realization WHAT YOU NEED:
- 18. ARTISTS DESIGNERS DIRECTORS MOTION DESIGNERS EDITORS UI / UX DESIGNERS PRODUCERS MANAGERS COMPOSERS SOUND DESIGNERS WRITERS PUBLISHERS PERFORMERS ENGINEERS TECHNOLOGISTS CODERS SOFTWARE DEVELOPERS AV SPECIALISTS SET DESINGERS BUILDERS ARCHITECTS INTERIOR DESIGNERS INDUSTRIAL DESIGNERS STRATEGISTS CONSULTANTS NINJAS
- 19. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 20. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 21. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 22. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 23. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 24. EXHIBITION / ENVIRONMENTAL GRAPHICS / ENTERTAINMENT / MARKETING / PLACEMAKING XD CATEGORIES 02
- 25. XD CATEGORY EXHIBITION DESIGN IMAGE: IBM “THINK” MIRADA MUSEUM / COMMERCIAL
- 26. XD CATEGORY EXHIBITION DESIGN MUSEUM / ART IMAGE: “LUMINOUS” JONATHAN JONES
- 27. XD CATEGORY ENVIRONMENTAL GRAPHICS WAYFINDING & INFORMATION IMAGE: LEFT: “SELFRIDGES & CO CARTLIDGE LEVENE RIGHT: “CLOCK OF LIGHT YUGO NAKAMURA
- 29. XD CATEGORY ENTERTAINMENT CONCERT / MUSIC IMAGE: AMON TOBIN “ISAM” LEVIATHAN / V2 LABS
- 30. XD CATEGORY ENTERTAINMENT LARGE SCALE EVENTS IMAGE: “SOCHI OPENING CERMONIES” 2014 OLYMPICS
- 31. XD CATEGORY MARKETING DIGITAL BILLBOARDS IMAGE: TIMES SQUARE / NYC
- 32. XD CATEGORY MARKETING GUERILLA & EXPERIENTIAL MARKETING IMAGE: LEFT : JAPANESE SUBWAY AD RIGHT: SPRITE SHOWER
- 33. XD CATEGORY MARKETING PRODUCT LAUNCHES IMAGE: “JOHN DEERE / 8R LAUNCH” SEE OUR SOLUTIONS, INC LEVIATHAN
- 34. XD CATEGORY PLACEMAKING LANDMARKS IMAGE: “LAX PYLONS” PAUL TZANETOPOULOS LOS ANGLES INTERNATIONAL AIRPORT
- 35. XD CATEGORY PLACEMAKING PUBLIC MEDIA INSTALLATIONS IMAGE: LEFT: “TOM BRADLEY INTERNATIONAL TERMINAL” MOMENT FACTORY SARDI DESIGN MRA INTERNATIONAL RIGHT: JAUME “CROWN FOUNTAIN”
- 36. < C R O SS OV E R >
- 37. < C R O SS OV E R >
- 38. XD TECHN IQU E S 03
- 39. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 40. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 41. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 42. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 43. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 44. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 45. XD TECHN IQU E S VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS 03
- 46. XD TECHNIQUE VIDEO INSTALLATIONS DIGITAL KITCHEN “COSMOPOLITAN HOTEL”
- 47. XD TECHNIQUE VIDEO MAPPING AMON TOBIN “ISAM” WORLD TOUR
- 49. XD TECHNIQUE INTERACTIVE CHRIS MILK “TREASURY OF SANCTITY”
- 50. XD TECHNIQUE VIRTUAL REALITY THE VOID VR “THE VOID”
- 51. XD TECHNIQUE HOLOGRAPHIC INSTALLATION HATSUNE MIKU “WORLD IS MINE”
- 52. XD TECHNIQUE IMMERSIVE INSTALLATIONS MUSEUM OF SCIENCE AND INDUSTRY “NUMBERS IN NATURE”
- 53. HOW TO C HOOS E ? VIDEO INSTALLATIONS / VIDEO MAPPING / AUGMENTED REALITY / INTERACTIVE / VIRTUAL REALITY / HOLOGRAPHIC INSTALLATIONS / IMMERSIVE ENVIRONMENTS
- 54. HOW TO C HOOS E ? PROJECT BUDGET / TIMELINE / INSTALLATION SPACE
- 57. // Message // Path // Impact // Innovation // Meaning PROJECT FOUNDATION
- 58. // Message // Path // Impact // Innovation // Meaning PROJECT FOUNDATION
- 59. // Message // Path // Impact // Innovation // Meaning PROJECT FOUNDATION
- 60. // Message // Path // Impact // Innovation // Meaning PROJECT FOUNDATION
- 61. // Message // Path // Impact // Innovation // Meaning PROJECT FOUNDATION
- 62. // Stakeholders // Creators // End users THE PLAYERS
- 63. // Clients // Creators // Consumers THE PLAYERS
- 64. // Clients // Creators // Consumers THE PLAYERS
- 65. // Clients // Creators // Consumers THE PLAYERS
- 67. Witnessed by few experienced by many
- 68. // Content creation // Physical installation // Live documentation CONTENT STRATEGY
- 69. // Content creation // Physical installation // Live documentation CONTENT STRATEGY
- 70. // Content creation // Physical installation // Live documentation CONTENT STRATEGY
- 71. 05 Knowledge is experience everything else is just information Albert Einstein “
- 86. TAKEAWAYS
- 87. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 88. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 89. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 90. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 91. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 92. // Meaning // Message // Impact // Innovation // Path SOLID FOUNDATION
- 94. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 95. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 96. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 97. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 98. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 99. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 100. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 101. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 102. // Story // References // Renderings // Prototypes // Demos // Presentation CRAFTING PROPOSALS
- 103. // New technologies // Attention spans // Suck at math CHALLENGES
- 104. // New technologies // Attention spans // Suck at math CHALLENGES
- 105. // New technologies // Attention spans // Suck at math CHALLENGES
- 106. // New technologies // Attention spans // Suck at math CHALLENGES
- 107. // New technologies // User engagement // Suck at math CHALLENGES
- 108. // New technologies // User engagement // Suck at math CHALLENGES
- 109. // New technologies // User engagement // Suck at math CHALLENGES
- 110. // New technologies // User engagement // Suck at math CHALLENGES
- 111. // New technologies // User engagement // Suck at math CHALLENGES
- 112. // New technologies // User engagement // Constant testing CHALLENGES
- 113. // New technologies // User engagement // Constant testing // I suck at math CHALLENGES
- 114. 06 WHEN THINGS GO W R ONG
- 115. “WHEN YOU FLY CLOSE TO THE SUN, YOU MAY GET BURNED”
- 116. FEAR VS. VIS ION
- 117. Nothing worth doing is ever easy…
- 118. NAYSAYERS BE DAMNED
- 119. AMBITION VS. REALITY
- 120. ROLL WITH IT
- 121. HOW TO MAKE IT BE TTE R 07
- 122. UNLEASH THE UNEXPECTED BOT & DOLLY “BOX
- 123. UNLEASH THE UNEXPECTED ROMAIN ETIENNE “STRP BIENNALE
- 125. CHOREOGRAPHY PETER CRAWFORD / WORLD PRODUCTIONS / PIX PRODUCTIONS “ADOBE MAX 2014
- 126. CHOREOGRAPHY ANARCHY DANCE THEATER “SEVENTH SENSE
- 128. DEFY LIMITATIONS
- 130. OUR LUMINOU S TIM E S 08
- 131. ROBOTICS ABB ROBOTICS “Royal Caribbean International”
- 132. KINETIC MEDIA TAIPEI UNIVERSITY OF BUSINESS "ChangShi Building"
- 133. KINETIC MEDIA MEDIA ARTISTS GROUP “HYPER-MATRIX“
- 134. KINETIC MEDIA DESIGN BOOM “HEXI WALL”
- 135. VOLUMETRIC INSTALLATIONS ED MANNING “VOLUMETRIC LIGHT SCULPTURE
- 137. A LUMINOUS CHICAGO JAUME PLENSA “CROWNE PLAZA”
- 139. PUBLIC SPACES
- 140. DAVID DAVIES DESIGN STUDIO “LIGHTSCAPE 89”
- 141. PUBLIC PARKS ZAHA HADID ARCHITECTS “BURNHAM PAVILION
- 142. PUBLIC TRANSIT JACK C. NEWELL “THE WABASH LIGHTS”
- 143. MAJOR REDESIGN JAMES CORNERFIELD OPERATIONS “NAVY PIER REDESIGN”
- 144. MAJOR REDESIGN JAMES CORNERFIELD OPERATIONS “NAVY PIER REDESIGN”
- 145. MAJOR REDESIGN JAMES CORNERFIELD OPERATIONS “NAVY PIER REDESIGN”
- 147. WHO’S READY?
- 148. B A N D T O G E T H E R
- 149. D E F I N E N E W E X P E R I E N C E S
- 150. THANK YOU
- 151. XD RESOURCES Leviathan labs // lvthn.com/labs Call for entries // codaworx.com Mapping blog // projectionfreak.com Mapping tutorials // projection-mapping.org Visual references // pinterest @jasonlvthn User experience design resources // uxdesign.cc Society for experiential graphic design // segd.org Creative technology blog // creativeapplications.net
- 152. XD CAREER RESOURCES Leviathan HR // careers@lvthn.com Leviathan job postings // lvthn.com/careers Leviathan linkedin // linkedin.com/leviathan Motionographer // jobs.motionographer.com