Strategier for vekst, styrearbeid og investeringer @ First Tuesday Bergen
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Strategier for vekst, styrearbeid og investeringer Tore Totland - Styreformann, Investor @ TicketCo, Tripod Foredraget vil gi et innblikk i TicketCo sin strategiske reise og hvordan vi mener TicketCo skal lykkes internasjonalt. Tore vil gi et innblikk i hva strategi betyr for ansatte, investorer, gründere, styre og ledelse samt den ekstreme effekten det har å ta strategi fra teori til handling. Tore har vært jobbet som partner i PwC i mange år og ledet tjenesteområdet strategi og forretningsutvikling. Han har jobbet for store bedrifter nasjonalt og internasjonalt. Tore er nå en del av Tripod og jobber med å utvikle flere spennende selskaper gjennom aktivt eierskap og bistand. Han er styreleder i TicketCo og støtter selskapet med å sette strategisk retning samt bistå TicketCo i utrulling i nye markeder, nå i UK.
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Strategier for vekst, styrearbeid og investeringer @ First Tuesday Bergen
- 1. TicketCo – Strategy going global First Tuesday Bergen
- 2. 2Founders
- 4. Lift off January 2013 unsplash.com/@pawelskor
- 5. 5 Tysnesfest 2017 -taking the digital leap together with our customers
- 6. Tysnesfest 2017- mobile stats Laptop/PC Cash
- 7. MNOK 362 in payment processing last 12 months
- 8. Lift off Dec. 2017
- 10. 10
- 11. 11 Pains in the industry Fragmented sales channels Fragmented customer data collection Impatient consumers Expensive hardware investments Ticket fees Cash Queues High risk and small sales window
- 12. 12
- 13. 13
- 17. Red Ocean Strategy Blue Ocean Strategy Compete in existing market place Create uncontested market place Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value-cost trade-off Brake the value-cost trade-off Value Innovation in TicketCo
- 19. The audience
- 20. bridging
- 21. 21 How TicketCo solves pains Unified payment experience Fast track payment Integrated ticketing and cashless POS in one system Free card readers from iZettle Complete consumer insights from beginning to end No more fragmentation, all sales live in one report Free software, pay as you sell No more queues
- 23. 23 Event payments made easy with the right partners Event organiser Audience Payment Transactions Commercially and tech integrated with TicketCo. Preferred but not exclusive partner in Europe. Enables the organiser to accept card payments and makes sure you will never say no to a customer presenting a card. Contactless, Chip and Pin www.iZettle.com Payment provider for card transactions in TicketCo Application. Enables Fast Track payments storing card details and instant cash less. Adyen is also used by AirBnB, Spotify among others
- 25. 25
- 29. Thank you for listening!
Editor's Notes
- De har bakgrunn fra arrangørindustrien. Jobbet tett med kunder, 1600 arrangører
- Startet lokalt basert på grunderenes erfaring med manglende systemstøtte og enkelhet. Begge grundere har erfaring fra utelivsbransjen. Begynte i Bergen, fikk gode råd fra ItsLearning om å starte lokalt og gi full gass.
- TC lanserte i markedet januar 2013
- When Tysnesfest took the digital leap with TicketCo this summer... TC gjorde alt salg på Tysnesfest....første fullscala test på ny visjon
- And over 64% was sold through our mobile technologies, either on the audience device, or through the organiser app Tysnesfest used. We have about 90+ devices set up for Tysnesfest to work on with over 10 different physical locations. Over 100 000 transaksjoner på festivalen
- Selskapet modent til å prøve seg utenfor Norge
- 70% av alle transaksjoner på Tysnesfest. 99% mobilpenetrasjon i Norge
- Conclusion 1 is that ticketing is dead from a technology provider point of view. What organizers need is a unified e-commerce and POS solution catering for event industry specfic needs.
- TicketCo has been “mobile friendly” for the end usersince late 2013. This includes scaling seating maps into the limited screen real-estate of the mobile screen. But we have taken it 1 step further. This summer we launched the web-app TicketCompanion in partnership with Tysnesfest. The main mission was to introduce: A cashless system where the audience could top up their customer balances Add what we call “Fast track payments” into the web app for frictionless payments. You store your card details and through our partnership with the payment service providere Adyen, get essentially a “1-click payment” experience when purchasing. Extend our already existing organiser app with cash less functionality
- The end game is that we created a mobile experience for both Tysnesfest and their audinece. This in a unified fashion for all mobile users. In the instant you charged the end users customer profile they got receipt notification of their purchases in TicketCompanion
- Partnerstrategi
- Mintzberg
- Mintzberg