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2012 04-30 dave cook arc presentation-1
- 1. FROM FOOD DESERT TO FOOD DISTRICT Dave Cook, Social and Business Entrepreneur Western Fair Farmers’ and Artisans’ Market
- 3. Business Bio • Ontario Merchandising Manager for Sobey’s until 2007 • Purchased the Western Fair Market in 2006 • Established three businesses: • Fire Roasted Coffee Company • Habitual Chocolate • Farmers’ and Artisans’ Markets Inc. • These Three businesses will generate $2 million in 2012
- 4. Role of the School in the Current and Future Success of the Market • 24% of market visitors live within 2.5km (600 people) Old East Village • 10% come from within 1km (225 people)
- 5. Role of the School in the Current and Future Success of the Market • Neighbourhood families are core supporters of the market • 24% of market visitors live within 2.5km (600 people) • 10% come from within 1km (225 people) • 13% of market visitors walk to the market • 325 people per week • They buy more fruits, vegetables, dairy than those who drive Source: January 2011, Customer Surveys Michael Clark, Jason Gilliland PhD., Western University
- 6. Role of the School in the Current and Future Success of the Market People who walk, use the market for groceries the most
- 7. Role of the Market in Local Development Food Desert to Food District • Food Deserts – “Disadvantaged areas of cities with poor access to healthy and affordable food” • In 2005 an Initial survey of food prices in London was conducted • In 2008 a follow up survey of prices conducted: • Over that time period the cost of healthy food basket fell by 12% in the Old East Village due to the opening of the Market • Over the same time period the cost of the food basket increased by 9% in the rest of the city
- 8. Role of the Market in Local Development Economic Impact • Every weekend: Source: January • $95,000 is spent at the market 2011, Customer Surveys Michael Clark, • $36,000 is spent in the neighbourhood Jason Gilliland PhD., • $44,000 is spent by vendors in County Western University • Annually • $4.9 million is spent at the market • $1.8 million is spent in the neighbourhood • $2.2 million is spent by vendors in the County • Employment • 100 Vendors • 250 Full and Part Time Jobs
- 9. From Food Desert to Food District The Future • Crucial initial support was by local families who visited the market every week. • These families continue to be our core supporters • The presence of the school impacts on the ability to attract and retain employees
- 10. From Food Desert to Food District The Future • Continue to provide affordable food to local residents. • The market is a food incubator that supports, grows and mentors businesses. • Business are already expanding out of the market. • To continue, this growth requires: • Neighbourhood based work force trained as entry level food artisans. To retain this workforce we need: • A local school that will make it possible to attract and retain long term employees, vendors, and businesses with young families.
Hinweis der Redaktion
- Dave Cook, Social and Business EntrepreneurCulinary background culminating in an executive position as Ontario Merchandising Manager for Sobey’sFell in love with the community, Left and establish three businesses in the Old East VillageApproximately 2 million in OEV economic activity between the three businessesPurchased the Market in 2006Markets in one other community
- A customer study of visitors to the Market was initiated in January 2011 and is ongoing. Here is what we have found, the dots on the map indicate the postal codes of visitors to the market. The circle highlights the Old East Village where the Market and Lorne Ave School are located where a large concentration of market visitors come from.
- The local core supporters who have been attending the market from the beginning have stayed and support the market throughout its development. These people rely on the school staying open in the community, and without them the local economy at the market would not be able to grow.
- The surveys collected at the market demonstrate that the people who are buying the most fruits and vegetables, meat and poultry, and cheese and dairy are those who walk to the market from the neighbourhood.
- Between 2005 and 2008 a longitudal study of the cost of a healthy food basket was conducted in London. In 2005 a number of the items in the healthy food basket were not able to be found at all in the Old East Village. Supermarkets which were not within walking distance of the neighbourhood had to be used to fill the basket. After the opening of the Western Fair Market in 2006, a follow up study was conducted in 2008. When this was done all of the items were able to be found in the Old East Village. And In many cases the cheapest source was at the Market. From 2005 to 2008 the cost of the healthy food basket in the Old East Village fell by 12%. Meanwhile overall in London the cost of the same healthy food basket rose by 9%.
- The economic impact of the market on the local economy.
- Families drive economic activity in the neighbourhood, and they need to be supported. Families have bean the core supports of the market from the beginning, and they have continued to support and visit the market on a regular basis throughout its development.
- The market is a food incubator that supports, grows and mentors businesses that is already driving business development in the Old East Village. Business are already expanding out of the market, filling vacant buildings in the Old East Village and hiring more employees.