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The Human Experience – Part I
A 15000 word dissertation: MA Innovation Management
We live in virtual spaces
where we work, play, search & shop
The average person checks their
phone
150x per day
- Forrester
Britain spends NINE hours per day
staring at screens
-The BBC
Literature suggests that we're
Losing the public space
as a result
Meanwhile in London…
The high street is sounding the alarm
This is an opportunity for physical stores
to upgrade
It is a post-digital paradigm that
encourages in-store presence
and physical Brand & Product interaction
aiming for sale and loyalty
Technological trends
Post-digital future
Facilitated by ongoing development in
- HTML5
- Connectivity
- Immersive experiences
The Human Experience – Part II
An MVP for retail

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The human experience part i