4. The corporate plug:
WhatCounts will help you find and grow
your email marketing ROI.
Learn more at www.WhatCounts.com,
visit our table in the hall, or call
866-804-0076.
48. 73% of CEOs Think Marketers Lack
Business Credibility: They Can't Prove
They Generate Business Growth
The Fournaise Marketing Group interviewed more than 600 Large corporation and SMB CEOs and
decision-makers in the US, Europe, Asia and Australia.
Who was measured?
What was measured?
How was it measured?
49. Nearly 23 Million Tune Into The AFC/
NFC 2012 NFL Playoffs On The Radio
Edison Research conducted a national telephone survey of 901 people. Interviews for this study of
Americans age 12 and older were performed on January 23, 2012. The study asked respondents a
series of questions about their previous day’s media usage including listening to any part of the
NFL Playoff radio broadcasts. Households were selected randomly to participate in the study from
phone numbers provided by Survey Sampling International. The final results of the national
sample have been weighted by age, sex, ethnicity and geographic region to match current U.S.
Census Bureau population estimates. In theory, in 19 cases out of 20, the survey results for the full
sample will differ by three percentage points in either direction from what would have been
obtained by attempting to interview all persons age 12 and older.
Who was measured?
What was measured?
How was it measured?