This document summarizes film tourism in London. Some key points: - London is the third busiest center for film production in the world, hosting many famous directors. - In 2009 there were 175 feature films produced in London, contributing £752 million to the economy. - An estimated one tenth of UK tourism, worth £950 million, is attributable to films set in the UK. - Organizations like Film London and Visit Britain promote film tourism through initiatives like movie maps, tours of film locations, and exhibitions showcasing London's cinematic history.

1. WHO ARE THE FILM TOURISTS?
Daniela Kirchner and Harvey Edgington

2. “It always seems to be that
the star of the film is London.”
(Richard Curtis)

3. About Film London

4. London is the third busiest centre
for Film Production in the world.

5. Martin Scorcese
Christopher Nolan
Clint Eastwood
Tim Burton
Woody Allen

6. • 13,000 Shooting Days
• 175 Features in 2009
• £752 Million

14. Film London
• Inward Investment and Business Development
• Talent Development and Production
• Film Culture and Promotion

15. FILM TOURISM
The Statistics
From The Economic Impact of the UK
Film Industry, Oxford Economics, June
2010.

16. • Total tourism spending by 30m overseas visitors to
the UK amounted to £16.4 billion in 2009.
• It is estimated that around one tenth of UK tourism
may be attributable to the impact of UK film.
• In 2009, this additional spending is estimated to be
worth £950m to UK GDP and £210m to the
Exchequer.

17. Visit Britain

20. London

21. Notting Hill
The Blue Door

24. Movie Maps

27. Know Your Lines Campaigns
And online web stories

32. Love from London
Google Map

34. Love from London Campaign
In partnership with Getty Images Gallery

38. Love from London
The Exhibition

39. The ‘body’ of British film director Alfred Hitchcock floating dead in
the River Thames. The dummy body was being filmed for a scene
in the movie Frenzy. “I dare say you are wondering why I am
floating around London like this” Hitch says in the trailer for
Frenzy, “I am on the famous Thames River investigating a murder.
Rivers can be very sinister places…”

40. Audrey Hepburn (1929-1993) leaning on an ornate urn in Kew
Gardens with the Palmhouse behind her. Hepburn had just moved
to London after the war and revue producer Cecil Landau had
recognised her potential; “'God's gift to publicity men is a heart-
shattering young woman”,' said Picturegoer, “'with a style of her
own . . .”' Hepburn was loaned out to Ealing Studios before her
career went stratospheric.

41. Marilyn Monroe (1926-1962) sits next to Laurence Olivier (1907-1989) at a
press conference at The Savoy Hotel. Monroe is in London to film The Prince
and the Showgirl. Stars loved The Savoy, with many of the greats gracing its
hallowed halls including Fred Astaire, who danced on the hotel’s roof, and
Olivier who started one of the most famous romances in history when he was
first introduced to Vivian Leigh in the hotel’s front hall. The Savoy has just re-
opened after an extensive refurbishment.

42. Underground Film Map
In association with London Film Festival, London
Underground Film office and Transport for London