google analyctics

1. IUT Saint Etienne
Licence ATII – wildtreehacks HUYNH Philippe1

2. Summary
1. What is google analytics?
2. How to use google analytics
3. How to check different statistic
- number of visits and interest of visitors
- list of most visited pages of your website
- Where do the visitors come from
4. Keyword use and search engine on Google
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3. 1. What is google analytics?
https://www.google.com/intl/fr_ALL/analytics/index.html
Free measure Tool by
Google :
- How many visitors
comes on your website
- favorite page of visitors
- Where do the visitor
come from? search
engine or social network
You need an Google
account to use this tool
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4. 2. How to use google analytics
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5. On WordPress :
Connect on Wordpress
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7. Put the tracking code in the lower of the head
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8. On server FTP :
1. Put the tracking code in the
lower of the head of your
code
2. Upload your file on your host
website with FTP
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9. 3. How to check different statistic
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10. If you are on your website, you can see the number of visitor on your website in live
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12. Check the visits and interest of visitors
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13. See the list of most visited pages of your website
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14. Where do the visitors come from?
1. Referral (visitor from other website who link your website)
2. Organic search ( visitor from Search engine)
3. Social (visitor from social network)
4. Direct (visitor who came directly link your website with URL)
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15. You can have more detail on different type of social network
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16. 4. keyword and search engine on Google
Since october 2013.
It’s not possible to see in the google analyctics, the keyword used to search your website.
You need Google Webmaster tool
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17. https://www.google.com/webmasters/tools/?hl=fr 17

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20. Conclusion & Any question ?
IUT Saint Etienne HUYNH Philippe
Licence ATII – wildtreehacks philippe.huynh(at)etu.univ-st-etienne.fr20