FIAT/IFTA World Conference 2015 Vienna

1. Michael Vielhaber
Multimedia Archive
ORF
michael.vielhaber@orf.at

3. Title of the IMIM Master’s Thesis:
“Archive Innovation Management – A
Future Key Position in Media Innovation
or an Obsolete Job Description?”

18. Media Archives
=
Hidden Media Innovation

22. “Experienced in working in TV
(or radio) production & archives,
records or info mgmt? #Archive
Innovation Executive”

28. Questionnaire on AIM
Respondents Experienced in
Archive Innovation/Project Management
28 Qualifications & Characteristics

29. Archive Innovation Management (AIM) / An Evaluation
7. In my opinion, for Archive Innovation Management, I consider the followingCHARACTERISTICS as…
essential desirable of lesser importance obsolete
Autonomous - Ability
to manage own
workload for extended
periods without direct
supervision.
Collaborating Across
Boundaries – connects
people, sets an
example by sharing
resources & knowledge
across the organisation,
builds relationships
accross the
organisation.
Communication - able
to get one’s message
understood clearly by
adopting a range of
styles, tools and
techniques appropriate
to the audience and the
nature of the
information.
Coping Under
Pressure - Experience
of working under
pressure to tight
deadlines and ability to

30. Responses
33 Responses to the English Version
188 Responses to the German Version
17 Different Countries

31. Responses
23% Senior Management position
10% C-level, Executive or Owner

32. Findings
4830 Answers
2134 “Essential“
23 “Obsolete“

33. Top 3
(English Questionnaire)
1. ?
2. ?
3. ?

34. Top 3
(English Questionnaire)
1. ?
2. ?
3. Awareness of New Ideas Trends &
Innovative Developments

35. Top 3
(English Questionnaire)
1. ?
2. Archival Workflows & Reuse of
Content
3. Awareness of New Ideas Trends &
Innovative Developments

36. Top 3
(English Questionnaire)
1. Communication
2. Archival Workflows & Reuse of
Content
3. Awareness of New Ideas Trends &
Innovative Developments

37. Top 5 AIM Qualifications (English
Questionnaire)
0
5
10
15
20
25
30
Essential
Desired
Of Lesser
Importance
Obsolete
Rating Scale
Top 5:
NumberofRespondents

38. Top 5 AIM Qualifications (German
Questionnaire)
0
20
40
60
80
100
120
140
Essential
Desired
Of Lesser
Importance
Obsolete
Rating Scale
Top 5:
NumberofRespondents

40. Skills Considered Least
Valuable

41. Skills Considered Least
Valuable
 Project Management
 Media Management
 English Language Competence
 Media Economics

42. Media Economics

43. English

46. “English is the world's most widely
used language in newspaper publishing,
international telecommunications, and
mass entertainment.”
David Northrup, Boston College, 2013

47. MPhil in Innovation, Strategy & Organisation
(University of Cambridge)

48. Digital Innovation & Transformation
(University of Harvard)

49. Advanced Project Management
(Stanford University)

51. Corporate Culture

52. Cultural Problem
 Failing Culture

53. Cultural Problem
 Failing Culture  “It’s not failing! It’s
training!”

54. Cultural Problem
 Failing Culture  “It’s not failing! It’s
training!”
 Conservatism & Power Distant

55. Cultural Problem
 Failing Culture  “It’s not failing! It’s
training!”
 Conservatism & Power Distant  “The
wisdom lies in the room!”

56. Cultural Problem
 Failing Culture  “It’s not failing! It’s
training!”
 Conservatism & Power Distant  “The
wisdom lies in the room!”
 Self-Fulfilling Prophecies

57. Cultural Problem
 Failing Culture  “It’s not failing! It’s
training!”
 Conservatism & Power Distant  “The
wisdom lies in the room!”
 Self-Fulfilling Prophecies  “I’m just a
humble archivist…”

58. “Culture eats strategy for breakfast
(...) technology for lunch, and
products for dinner, and soon
thereafter everything else too.”
Jeff Sonderman, Deputy Director of API, 2015

60. Change

61. Change MANAGEMENT

63. ???

64. + Communicative
+ Digital Media Literate
+ High Expert’s Knowledge on Media Archival
Workflows
+ Socially Competence
+ Interested in – as well as aware of – Media
Innovation Developments
International Media Archive Community

65. International Innovation Research
+ Basic Understanding of Media Economics,
Media Management & Project Management
+ Proficient User of the English Language
+ Remains Partly Active in the Day-To-Day
Routine

66. Where?