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HOW TO USE
FOR BUSINESS SUCCESS
jamiespurrell, President & CEO
fhebadesign
With over 250 million users, LinkedIn
is becoming a social media
behemoth.
With over 250 million users, LinkedIn
is becoming a social media
behemoth. 
And your business 
MUST be actively 
present.
It was once a place for 
finding jobs.

$	
  

$	
  

$	
  

$	
  

$	
  
It was once a place for finding jobs.
Now, it’s a place where businesses
go to showcase their products
& services
It was once a place for finding jobs.
Now, it’s a place where businesses
go to showcase their products &
services.
(…to say the least.)
What’s a Company LinkedIn Page?
What’s a Company LinkedIn Page?
A place where millions of members
go to stay up to date on the
happenings of your business.
It’s made up of 4 tabs…
It’s made up of 4 tabs…
Home, Services, Insights, Analytics.
Home is like the homepage of your
website.
Introduction

Drive
engagement

Start the
conversation

Post links 
to blog
Services is like that old brochure
you’d hand out to potential
customers.
Use it to highlight services that are
relevant to your target audience.
Analytics is your performance
indicator. It allows you to 
determine who is visting 
your page and what 
content they find most 
engaging
Why use Company LinkedIn Pages?
It has the tools to allow your
business to reach the millions of
users who are following more than 2
millions company’s.

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How To Use LinkedIn For Business

  • 1. HOW TO USE FOR BUSINESS SUCCESS
  • 2. jamiespurrell, President & CEO fhebadesign
  • 3. With over 250 million users, LinkedIn is becoming a social media behemoth.
  • 4. With over 250 million users, LinkedIn is becoming a social media behemoth. And your business MUST be actively present.
  • 5. It was once a place for finding jobs. $   $   $   $   $  
  • 6. It was once a place for finding jobs. Now, it’s a place where businesses go to showcase their products & services
  • 7. It was once a place for finding jobs. Now, it’s a place where businesses go to showcase their products & services. (…to say the least.)
  • 8. What’s a Company LinkedIn Page?
  • 9. What’s a Company LinkedIn Page? A place where millions of members go to stay up to date on the happenings of your business.
  • 10. It’s made up of 4 tabs…
  • 11. It’s made up of 4 tabs… Home, Services, Insights, Analytics.
  • 12. Home is like the homepage of your website. Introduction Drive engagement Start the conversation Post links to blog
  • 13. Services is like that old brochure you’d hand out to potential customers. Use it to highlight services that are relevant to your target audience.
  • 14. Analytics is your performance indicator. It allows you to determine who is visting your page and what content they find most engaging
  • 15. Why use Company LinkedIn Pages? It has the tools to allow your business to reach the millions of users who are following more than 2 millions company’s.