1. FESTIVAL TOUCHPOINTS
POST
Post Programme Performer Box office Corporate
merchandise by post post tickets documents
(contracts)
SMARTPHONE
Official Unofficial Official Unofficial
mobile sites mobile sites mobile apps mobile apps
PHONE
Box office Festival Individual Venue
number Edinburgh festival numbers
phone numbers
EMAIL
Tickets by Newsletters
email by email
SPACES
Box office Designated Public spaces One off
venues (high street) festivals
(Holyrood
Park)
PRINT
Internal Event Performance Tickets Edinburgh Reviews in Full festival Tourist Posters per Unofficial Maps Tourist 3rd Party Industry
advocacy programmes flyers Festivals newspapers programmes posters performance programme information media in delegate
documents, Merchandise guides festivals material
annual
reviews
WEB
Cross 3rd party Unofficial Performer Venue Ticket Social media Edinburgh API listings Tourism
Festivals websites websites website website website accounts Festival websites
Website using an API Innovation
Lab website
What is your festival made of? Want to download this tool?
Could you create a blueprint of Find it at: design.festivalslab.com
your own festival?

2. THE COUNCIL FESTIVAL STAKEHOLDERS
THE PRESS AND MEDIA
VENUES
TICKET PROVIDERS
TRANSPORT
ACCOMMODATION
PUBLIC SECTOR
LOCAL BUSINESS
FUNDERS
What is your festival ecosystem?
What is your festival ecosystem? Want to download this tool?
What partners and sectors Find it at: design.festivalslab.com
could you collaborate with?

3. FESTIVAL CUSTOMERS
Tourist agencies Festival Edinburgh Team International Audiences UK Audience Who does your festival team serve?
Could you describe 50 different people
Part time artists/thinkers Full time individual artists Edinburgh Citizens, Local Promoters (Publishers, who engage with your festival?
(not their job) and thinkers People Artist Representatives)
Want to download this tool?
Volunteer Staff Individual Givers Performing Companies Industry Delegates Core Festival Staff
Find it at: design.festivalslab.com

4. FESTIVAL YEAR
17 8 12 10
Edinburgh International Science Festival Bank of Scotland Imaginate Festival Edinburgh International Film Festival Edinburgh Jazz & Blues Festival
30/03/12 - 15/04/12 07/05/12 - 12/05/12 20/06/12 - 01/07/12 20/07/12 - 29/07/12
31 23 25 24
Edinburgh Art Festival The Royal Edinburgh Military Tattoo Edinburgh Fringe Festival Edinburgh International Festival
02/08/12 - 02/09/12 03/08/12 - 25/08/12 03/08/12 - 27/08/12 10/08/12 - 02/09/12
17 3 10 3
Edinburgh International Book Festival Edinburgh Mela Festival Scottish International Storytelling Festival Edinburgh's Hogmanay
11/08/12 - 27/08/12 31/08/12 - 02/09/12 19/10/12 - 28/10/12 30/12/12 - 01/01/13

5. FESTIVAL DNA
“How can I make a project happen?”
“How do I get people on board with this?”
ESTABLISH TOOLS
Establish and collaborate tool
Influence: Getting people on board
Stakeholder Map Tool
Alter Assumptions Tool
EVENTS AND ACTIVITIES
Start a blog
Brand your project
Project kick off meeting
EXIT
Begin your project
Exit
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DELIVER DISCOVER
4.1
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Establishing
2.1
Deliver
3.6
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Exit
"Who can we collaborate with to provide a better festival "Where do we focus our efforts on developing the festival experience?" "I've got an idea for the festivals, how can I bring it to life?" "How can we communicate this new service we are launching
experience?" from our organisation?”
"What do our customers want from the festivals?" "We're planning a new intervention into our festival, how do we know if
"What is our festival experience like and how can we improve it?” it will work and people will use it?" “How do we make sure we able to deliver what we have
"How do we focus our attention on one part of the festival designed?”
"What other festivals/innovation is happening out there we can experience?"
learn from?"
DISCOVER DEFINE DEVELOP DELIVER
1 2 3 4
TOOLS
TOOLS; TOOLS Idea Sketch TOOLS
The Interview Lite Customer Journey Map Storyboarding Blueprint Lite (small)
50 Things Tool Persona Prototype Challenge lite Service Evidencing Poster
Contextual Interview User Values Prototype Challenge (Take Prototypes to Users) Wwwwwh
Observation Media Portrait Staging Service Blueprint
Shadowing P.O.P.I. (Problems.Opportunity.Principles.Ideas) Desktop Walkthrough Service Evidencing
Cultural Probe Principle Statements
DEVELOP
Mock Up
DEFINE
Relationship/Stakeholder Map Clustering EVENTS AND ACTIVITIES
DELIVER
Experience Prototyping
DISCOVER
Generative Tools Brainstorm Exhibition
Vox Popping Idea Voting
EVENTS AND ACTIVITIES
Day in the Life Make Day EXIT
Empathy Tools EVENTS AND ACTIVITIES Intervention Day Evaluation Tool after delivery
Service Walkthrough Newsletter Hack Day All previous exit tools
Co-design Session
EVENTS AND ACTIVITIES; Showcase Event EXIT
Customer Day Funding Bid
Tech Day EXIT Brief
Asset Map Class Evaluate and Measure
Idea Options Book
DISCOVERY STAGES DEFINITION STAGES DEVELOP STAGES
EXIT;
DEVELOP STAGES
Brief (define)
Brief (discover) Slide Deck
Slidedeck of findings
Discovering festival customers
This stage is about finding out who your customers
Establishing opportunities / problems Developing stop onidea This stage is about
your a napkin. Communicating your idea new idea to
This stage is about taking all the research you’ve done An idea doesn’t This stage is about communicating the
are and developing new customer segments. in the discovery stage and making sense of it. You will developing your initial ideas into fully formed concepts. your organisation and partners. It’s important to
be able to define problems or opportunities to take get buy in at this stage with partners who have not
Bigthis stage to tackle those big challenges you
Use
challenges/festival experiences forward when generating ideas.
Making is aboutprototype around how you are
your making a plan been involved in the development process to
ensure smooth implementation.
face and look at the total experience of your festival. Define outcomes what you know and deciding This stage
Establishing ownershipwho is responsible
going to prototype your idea. How will you evaluate the
Is there a wicked problem you should be solving or This stage is about taking success of your prototype?
an experience you’ve always wanted to deliver? where you are going to take the work. Is this about It’s vital at this stage to consider
Openingisup gaps in yourwhere there are
festival
service improvement? A new service or product?
Deliver is about building your prototypes and testing
prototype for delivering the idea you have developed.
Consider who might offer capital for assets that
This stage about understanding
significant gaps in your provision or problematic
Co-design testing of the design process. Use
Co-design is an integral part
This stage
them with your target audience. your project requires. Who will take responsibility
for operational costs?
areas. Tackle them head on rather than ignore them. this stage to work with people to generate ideas and
test the work generated during the ‘Definition’ stage.
Repeat is an iterative process. It doesn’t start and Write briefsbuilding any detail
/ build new channels/assets
Scanning the festival understanding of what
horizon Prototyping
This stage is for
Use this stage to develop your
is happening outside of your festival experience. You
Rapid prototyping mocking up some of the
This stage is about quickly
stop anywhere in particular. Repeat these stages, on a
larger and more detailed scale until you feel you are
ready to take your project to the next stage. v
you have outlined in the delivery stage to make
your concept a reality.
might want to look at what others are doing both
Wrap up at wraporganisationan
an the project up at level
ideas you’ve been working on to bring them to life.
within and outwith a festivals context. Making your ideas physical helps communicate your
project and develop your thinking. It’s important to
organisational level. It is crucial to tell the story of
Evaluate about reflecting on your prototypes and
This stage is
prototype your project to organisation and partners. Make
sure you tell this story in an engaging, visual way
what you learned from testing your idea. that will encourage reflection and learning.
Laying out your idea all the ideas you’ve got
options Evaluate and measure it is always
A project should never be finished,
This stage is about looking at
and making decisions on how to move forward. changing and responding to new customers and
new technologies. This is what designers call
continuous improvement. This stage can be used
to look at the impact of what you have delivered.
You can gather both qualitative and quantitative
feedback at this stage. Cvonsider yourself working
in ‘perpetual beta’.