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Do marketplace ao WordPress - WordCamp BH 2015

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Do marketplace ao WordPress - WordCamp BH 2015

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Do marketplace ao WordPress - WordCamp BH 2015

  1. 1. Do Marketplace ao WordPress Fellyph Cintra Elo7
  2. 2. Fellyph Cintra Software Engineer Elo7 Instrutor WordPress DRC Trabalha com WordPress since 2008 @fellyph
  3. 3. O elo7 3http://craftedbits.elo7.com.br/2014/11/17/metodologia-agil-no-elo7/
  4. 4. Elo7 Marketplace e blog
  5. 5. Blog + Marketplace • Gerar tráfego + vendas • Manter o Elo7 presente na vida das pessoas • Valorizar o trabalho craft 5
  6. 6. Blog em números • Mais de 400k visualizações mês • Mais de 1.600 posts • 27k comentários • Mobile is coming • 47% do acesso é mobile + tablet • Finais de semana o acesso mobile > 60%
  7. 7. Passado x Presente • Sem suporte mobile • Páginas pesadas • Nenhuma otimização para SEO • Excesso de plugins instalados 7 • Suporte mobile • Integração com time de conteúdo • Otimização para SEO • Atualização e melhorias do tema
  8. 8. Ferramentas • SEO META 1 click 8 • Webmaster tools
  9. 9. SEO META 1 click https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc 9
  10. 10. Resumo • Título • Descrição • Keywords 10
  11. 11. Resumo • Título • Descrição • Keywords 11
  12. 12. Headers Lista todos os headers e suas hierarquias 12
  13. 13. Headers Fique atento as hierarquias 13
  14. 14. Headers Situação ideal 14
  15. 15. Headers what? 15
  16. 16. Headers Temas pagos são bonitos, já por dentro… 16
  17. 17. Headers 17 Possível solução
  18. 18. Imagens As imagens atualmente são uma grande fonte de tráfego, elas merecem uma atenção especial A extensão aponta as imagens sem titles e ALT’s 18
  19. 19. ALT’s e titles ajudam, mas… Existem outros pontos que devemos levar em consideração: • A imagem está relacionada ao conteúdo? • É um conteúdo original? • Nada de arquivos com DSC98932.jpg • Escale as imagens no tamanho correto • Utilize ferramentas de otimização(ImageOptim, JPEGMini e PunyPNG) 19
  20. 20. schema.org • A grosso modo ela auxilia na classificação de nosso conteúdo para os mecanismos de busca • Ela possui uma série grupos de conteúdo onde vamos identificando item-a-item. 20 https://schema.org/docs/full.html
  21. 21. schema.org + WordPress • Dentro do schema.org temos umas série de grupos de classificação. • Um grupo que podemos encaixar o blog é CreativeWorks > Article > BlogPosting • Podemos encontrar dentro do blog conteúdo que se encaixe em outros grupos 21
  22. 22. Exemplo 22
  23. 23. Validando seu schema.org Structured Data Testing Tool 23 https://developers.google.com/structured-data/testing-tool/
  24. 24. Social • Pinterest e Facebook utilizam o OpenGraph, então cuidado com ele.
  25. 25. Facebook debugger https://developers.facebook.com/tools/debug/ 25
  26. 26. Revisando título, descrição, keywords 26 Headers Imagens schema.org Leia o código Monitoramento
  27. 27. Validando Conteúdo • Check list para conteúdo • Alerta para o nível de otimização do conteúdo • Mas não adianta atender todos os checklist e ter um conteúdo pobre 27
  28. 28. Webmaster tools • Análise de dados estruturados • Search Analytics • Análise de facilidade de uso em dispositivos móveis • Rastreamento de erros 28
  29. 29. Acompanhando as melhorias 29 Taxa de cliques (+50%)
  30. 30. Integração 30 Marketing Design Engenharia + +
  31. 31. Extra 31
  32. 32. doc.js • doc.js é uma micro biblioteca para manipular o DOM e browsers mobile e desktop. • 2.4kb minificado + gzip • Biblioteca utiliza uma estrutura em AMD 32 https://github.com/elo7/doc-amd
  33. 33. Alguns recursos do doc.js els size each data val html append text attr hasClass addClass removeClass toggleClass removeItem find filter first last previous next parent isEmpty on off throttle selectedText … closest 33
  34. 34. Instalando com Bower via terminal bower install doc-amd 34 https://github.com/elo7/doc-amd
  35. 35. Craftedbits 35http://craftedbits.elo7.com.br/
  36. 36. 36
  37. 37. 37 Obrigado !

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