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CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
ENQUIRIES ON THE
RESPONSIVE WEB
Federico Weber | Creative Technologist @ vanGoGh
mercoledì 5 giugno 13
| ARGOMENTI
| 01 | What is the Content
| 02 | Strategies & Recips
| 03 | Maserati.com – case study
| 04 | The road ahead
mercoledì 5 giugno 13
| 01
What is the content
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
THERE WAS A TIME
WHERE WE HAD IT
ALL FIGURED OUT
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
THEN WE GOT
MOBILE DEVICES
THEY COME IN A HUGE
VARIETY OF FLAVOURS
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
AND THEY HAVEN’T
DISRUPTED ONLY THE
SCREEN SIZE
SIZE SIZE
SIZE SIZE SIZE SIZE
SIZE
SIZE
SIZE
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
NOW THE
CONTEXT
IS MUTABLE“Context refers to the physical,
digital, and social structures that
surround the point of use.”
Cennydd Bowles
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
C O N T E N T
IS CONSUMED EVERYWHERE
THEREFOR IT MUST BE
F L E X I B L E
mercoledì 5 giugno 13
| 01
Strategies & Recipes
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
YOUR SITE
CONTENT
IS IN NEED OF A
D I E T
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
PROGRESSIVE ENHANCEMENT
MINDSET IS QUITE SIMPLE: JUST
THINK FROM THE CONTENT OUT
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
GRID
ENJOY
THE FLUID
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
SET FONT-SIZE
ACCORDING TO THE
C O N T E X T
NOT THE SCREEN SIZE
mercoledì 5 giugno 13
| 01
Maserati.com – case study
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
MASERATI.COM/HOMEPAGE
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
MASERATI.COM/MAGAZINE
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
MASERATI.COM/EDITORIAL-GRID
mercoledì 5 giugno 13
| 01
The road ahead
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
A PICTURE IS WORTH
A THOUSAND WORDS
<picture id="pictureElement">
<source media="(min-width: 45em)" srcset="large-1.jpg 1x, large-2.jpg 2x">
<source media="(min-width: 18em)" srcset="med-1.jpg 1x, med-2.jpg 2x">
<!-- assume media all -->
<source srcset="small-1.jpg 1x, small-2.jpg 2x">
<!-- the following are ignored -->
<source media=" is the message " srcset="">
</picture>
<!-- W3C WORKING DRAFT – 26 FEBRUARY 2013 -->
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
DESIGN FOR THE CONTEXT
LEVERAGING DEVICES API
mercoledì 5 giugno 13
VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013
federicoweber.com
@federicoweber
federico@vangogh-creative.it
mercoledì 5 giugno 13

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Responsive Web Strategies For Cross-Device Content

  • 1. CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 ENQUIRIES ON THE RESPONSIVE WEB Federico Weber | Creative Technologist @ vanGoGh mercoledì 5 giugno 13
  • 2. | ARGOMENTI | 01 | What is the Content | 02 | Strategies & Recips | 03 | Maserati.com – case study | 04 | The road ahead mercoledì 5 giugno 13
  • 3. | 01 What is the content mercoledì 5 giugno 13
  • 4. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 THERE WAS A TIME WHERE WE HAD IT ALL FIGURED OUT mercoledì 5 giugno 13
  • 5. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 THEN WE GOT MOBILE DEVICES THEY COME IN A HUGE VARIETY OF FLAVOURS mercoledì 5 giugno 13
  • 6. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 AND THEY HAVEN’T DISRUPTED ONLY THE SCREEN SIZE SIZE SIZE SIZE SIZE SIZE SIZE SIZE SIZE SIZE mercoledì 5 giugno 13
  • 7. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 NOW THE CONTEXT IS MUTABLE“Context refers to the physical, digital, and social structures that surround the point of use.” Cennydd Bowles mercoledì 5 giugno 13
  • 8. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 C O N T E N T IS CONSUMED EVERYWHERE THEREFOR IT MUST BE F L E X I B L E mercoledì 5 giugno 13
  • 9. | 01 Strategies & Recipes mercoledì 5 giugno 13
  • 10. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 YOUR SITE CONTENT IS IN NEED OF A D I E T mercoledì 5 giugno 13
  • 11. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 PROGRESSIVE ENHANCEMENT MINDSET IS QUITE SIMPLE: JUST THINK FROM THE CONTENT OUT mercoledì 5 giugno 13
  • 12. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 GRID ENJOY THE FLUID mercoledì 5 giugno 13
  • 13. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 SET FONT-SIZE ACCORDING TO THE C O N T E X T NOT THE SCREEN SIZE mercoledì 5 giugno 13
  • 14. | 01 Maserati.com – case study mercoledì 5 giugno 13
  • 15. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 MASERATI.COM/HOMEPAGE mercoledì 5 giugno 13
  • 16. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 MASERATI.COM/MAGAZINE mercoledì 5 giugno 13
  • 17. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 MASERATI.COM/EDITORIAL-GRID mercoledì 5 giugno 13
  • 18. | 01 The road ahead mercoledì 5 giugno 13
  • 19. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 A PICTURE IS WORTH A THOUSAND WORDS <picture id="pictureElement"> <source media="(min-width: 45em)" srcset="large-1.jpg 1x, large-2.jpg 2x"> <source media="(min-width: 18em)" srcset="med-1.jpg 1x, med-2.jpg 2x"> <!-- assume media all --> <source srcset="small-1.jpg 1x, small-2.jpg 2x"> <!-- the following are ignored --> <source media=" is the message " srcset=""> </picture> <!-- W3C WORKING DRAFT – 26 FEBRUARY 2013 --> mercoledì 5 giugno 13
  • 20. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 DESIGN FOR THE CONTEXT LEVERAGING DEVICES API mercoledì 5 giugno 13
  • 21. VANGOGH CSS3 & HTML5 _ Developing cross device applications - Pisa, 31st May 2013 federicoweber.com @federicoweber federico@vangogh-creative.it mercoledì 5 giugno 13