SlideShare ist ein Scribd-Unternehmen logo
1 von 33
Downloaden Sie, um offline zu lesen
Building FacebookApplications,[object Object],Pitfalls and Promotion.,[object Object],@FederationMedia,[object Object]
Why build a Facebookapplication?Lets Face it.,[object Object],Everybody loves tending pretend farms.,[object Object],Everybody loves being poked, virtually.,[object Object],Everybody loves getting sweet virtual gifts from Facebook friends.,[object Object]
And if that's not enough reason to start building.,[object Object],[object Object]
500 K active applications.
250 applications have more than 1 M users.
80 K websites use FacebookConnect. 
60 M Facebook users use FacebookConnect, monthly.
Zynga worth $3 B, has recently received investment from Google.Sources: ,[object Object],www.digitalbuzzblog.com,[object Object],www.gigaom.com,[object Object]
Why would a brand build/use an application?,[object Object],[object Object]
Leveraging application users Friends.
Brand social engagement.
Drive Fan base growth.
Drive traffic to website.
Support campaign, digital strategy, or social media strategy objectives.
Get feedback on products and services.
Provide engagement content.,[object Object]
Making distinctions.,[object Object]
Users must authorise application.,[object Object]
User enters their mobile number.,[object Object]
User chooses a bar and a time to meet.,[object Object]
User chooses a bunch of friends to invite.,[object Object]
We send the user a PocketVoucherand their friends a Wall to wall post and/or Notification.,[object Object]
The invited user accepts the invitation and we send them a PocketVoucher. We send the user a Notification to let them know.,[object Object]
The invited user invites their Friends. ditto. ditto. ditto. ditto.,[object Object]
So.  How did it do?,[object Object],[object Object]
Social engagement was very high.
Numbers adding the application could have been higher.
Uptake of invitations lower than expected.,[object Object]
Users will only share something they perceive to be of value with others they believe will also value it. 
Observe 'Social Object Theory'.
Be very clear what the social object is.
Make clear distinctions between real and virtual social objects.
Promote your application heavily in both Facebook and other channels.,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
Bots Are The New Apps by Marissa Chacko, PM - Growth, FoursquareBots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
Bots Are The New Apps by Marissa Chacko, PM - Growth, FoursquareTraction Conf
 
The emerging mobile ecosystem
The emerging mobile ecosystemThe emerging mobile ecosystem
The emerging mobile ecosystemRohit Kumar
 
Developing a Progressive Mobile Strategy (M3 Conf version)
Developing a Progressive Mobile Strategy (M3 Conf version)Developing a Progressive Mobile Strategy (M3 Conf version)
Developing a Progressive Mobile Strategy (M3 Conf version)Dave Olsen
 
What made Facebook like WhatsApp - Biggest technology acquisition
What made Facebook like WhatsApp -  Biggest technology acquisitionWhat made Facebook like WhatsApp -  Biggest technology acquisition
What made Facebook like WhatsApp - Biggest technology acquisitionSimplify360
 
Evolution of facebook and feasibility of use in education industry
Evolution of facebook and feasibility of use in education industryEvolution of facebook and feasibility of use in education industry
Evolution of facebook and feasibility of use in education industryMohit Gupta
 
Case of Face Book MIS Presentation
Case of Face Book MIS PresentationCase of Face Book MIS Presentation
Case of Face Book MIS PresentationTomasEMartinez
 
Progressive Mobile Strategy Redux: The Future Friendly Enterprise
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseProgressive Mobile Strategy Redux: The Future Friendly Enterprise
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
 
internet trends & Snapchat
internet trends & Snapchatinternet trends & Snapchat
internet trends & SnapchatAfshan Hirji
 
Mis, facebook case
Mis, facebook caseMis, facebook case
Mis, facebook caseJuanGuiliani
 

Was ist angesagt? (15)

Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
Bots Are The New Apps by Marissa Chacko, PM - Growth, FoursquareBots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare
 
The emerging mobile ecosystem
The emerging mobile ecosystemThe emerging mobile ecosystem
The emerging mobile ecosystem
 
Developing a Progressive Mobile Strategy (M3 Conf version)
Developing a Progressive Mobile Strategy (M3 Conf version)Developing a Progressive Mobile Strategy (M3 Conf version)
Developing a Progressive Mobile Strategy (M3 Conf version)
 
Social Media for My Business
Social Media for My BusinessSocial Media for My Business
Social Media for My Business
 
What made Facebook like WhatsApp - Biggest technology acquisition
What made Facebook like WhatsApp -  Biggest technology acquisitionWhat made Facebook like WhatsApp -  Biggest technology acquisition
What made Facebook like WhatsApp - Biggest technology acquisition
 
Facebooks dilemma
Facebooks dilemmaFacebooks dilemma
Facebooks dilemma
 
Evolution of facebook and feasibility of use in education industry
Evolution of facebook and feasibility of use in education industryEvolution of facebook and feasibility of use in education industry
Evolution of facebook and feasibility of use in education industry
 
Case of Face Book MIS Presentation
Case of Face Book MIS PresentationCase of Face Book MIS Presentation
Case of Face Book MIS Presentation
 
Transcript
TranscriptTranscript
Transcript
 
Facebook
FacebookFacebook
Facebook
 
Progressive Mobile Strategy Redux: The Future Friendly Enterprise
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseProgressive Mobile Strategy Redux: The Future Friendly Enterprise
Progressive Mobile Strategy Redux: The Future Friendly Enterprise
 
Whatsapp
WhatsappWhatsapp
Whatsapp
 
internet trends & Snapchat
internet trends & Snapchatinternet trends & Snapchat
internet trends & Snapchat
 
Mis, facebook case
Mis, facebook caseMis, facebook case
Mis, facebook case
 
Facebook dilemma (1)
Facebook dilemma (1)Facebook dilemma (1)
Facebook dilemma (1)
 

Ähnlich wie Barcamp AK4 Building facebook applications

Facebook Apps Vs Google Open Social
Facebook Apps Vs Google Open SocialFacebook Apps Vs Google Open Social
Facebook Apps Vs Google Open SocialRachel Vacek
 
Mobile Apps - How can it help brands achieve their objectives?
Mobile Apps - How can it help brands achieve their objectives?Mobile Apps - How can it help brands achieve their objectives?
Mobile Apps - How can it help brands achieve their objectives?Senthil Anand S
 
Hello mobile application developers! do you know how to promote an app ?
Hello mobile application developers! do you know how to promote an app ?Hello mobile application developers! do you know how to promote an app ?
Hello mobile application developers! do you know how to promote an app ?Rapidsoft Technologies
 
Social Media: Case study Analysis
Social Media: Case study AnalysisSocial Media: Case study Analysis
Social Media: Case study AnalysisCarl Burgmann
 
Facebook-CaseStudy
Facebook-CaseStudyFacebook-CaseStudy
Facebook-CaseStudyElvis Pena
 
Facebook open graph
Facebook open graphFacebook open graph
Facebook open graphi4box Anon
 
Facebook Applications Real Money For Developer
Facebook Applications Real Money For DeveloperFacebook Applications Real Money For Developer
Facebook Applications Real Money For DeveloperAndy Santoso
 
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy SantosoFacebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy SantosoRamya Prajna Sahisnu
 
OpenSocial Vs Facebook
OpenSocial Vs FacebookOpenSocial Vs Facebook
OpenSocial Vs FacebookPravin Nirmal
 
Assembled Web And Social Media
Assembled Web And Social MediaAssembled Web And Social Media
Assembled Web And Social MediaJohn Eckman
 
Web 2 0 Search Engine Optimization Manual
Web 2 0 Search Engine Optimization ManualWeb 2 0 Search Engine Optimization Manual
Web 2 0 Search Engine Optimization Manualfemi adi
 

Ähnlich wie Barcamp AK4 Building facebook applications (20)

Facebook Apps Vs Google Open Social
Facebook Apps Vs Google Open SocialFacebook Apps Vs Google Open Social
Facebook Apps Vs Google Open Social
 
Mobile Apps - How can it help brands achieve their objectives?
Mobile Apps - How can it help brands achieve their objectives?Mobile Apps - How can it help brands achieve their objectives?
Mobile Apps - How can it help brands achieve their objectives?
 
The Mobile Appertunities
The Mobile AppertunitiesThe Mobile Appertunities
The Mobile Appertunities
 
Hello mobile application developers! do you know how to promote an app ?
Hello mobile application developers! do you know how to promote an app ?Hello mobile application developers! do you know how to promote an app ?
Hello mobile application developers! do you know how to promote an app ?
 
Social Media: Case study Analysis
Social Media: Case study AnalysisSocial Media: Case study Analysis
Social Media: Case study Analysis
 
Facebook-CaseStudy
Facebook-CaseStudyFacebook-CaseStudy
Facebook-CaseStudy
 
Mis section 2
Mis section 2Mis section 2
Mis section 2
 
Mis
Mis Mis
Mis
 
Mis section 2
Mis section 2Mis section 2
Mis section 2
 
Zingtabs com
Zingtabs comZingtabs com
Zingtabs com
 
Facebook open graph
Facebook open graphFacebook open graph
Facebook open graph
 
Myface
MyfaceMyface
Myface
 
Appssavvy SWAT Prezo
Appssavvy SWAT PrezoAppssavvy SWAT Prezo
Appssavvy SWAT Prezo
 
Facebook Applications Real Money For Developer
Facebook Applications Real Money For DeveloperFacebook Applications Real Money For Developer
Facebook Applications Real Money For Developer
 
Facebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy SantosoFacebook Applications: Real Money For Developer by Andy Santoso
Facebook Applications: Real Money For Developer by Andy Santoso
 
OpenSocial Vs Facebook
OpenSocial Vs FacebookOpenSocial Vs Facebook
OpenSocial Vs Facebook
 
Assembled Web And Social Media
Assembled Web And Social MediaAssembled Web And Social Media
Assembled Web And Social Media
 
MIS
MISMIS
MIS
 
Web 2 0 Search Engine Optimization Manual
Web 2 0 Search Engine Optimization ManualWeb 2 0 Search Engine Optimization Manual
Web 2 0 Search Engine Optimization Manual
 
Unit 35 lo4
Unit 35 lo4Unit 35 lo4
Unit 35 lo4
 

Kürzlich hochgeladen

Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 

Kürzlich hochgeladen (20)

Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 

Barcamp AK4 Building facebook applications

Hinweis der Redaktion

  1. Examples of collective intentionality are joint intention and commitment, mutual belief, we-attitudes, collective acceptance and agreement, collective responsibility, etc.http://www.helsinki.fi/~pylikosk/collint/group.htmlCollective Intentionality and Sociality. Collective joint mental states and activities of a group of people exhibit collective intentionality or “aboutness”. The contents of those mental states and activities are shared by these people. Typical examples of collective intentionality are presented by joint intentions and mutual beliefs. Sociality concerns social relations. People may share collective intentional states or they may take others’ thoughts and actions into account when acting. This indicates two basic kinds of sociality. The term "collective intentionality" in the present context is understood to refer not only to phenomena of collective intentionality (e.g. joint intention and commitment, mutual belief, we-attitudes, collective acceptance and agreement, collective responsibility, and the like) but is also taken to cover collective action, social practices as well as social institutions and organizations.