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Media Training 2 For Better Client Coaching 
Internal Training Course 
Copyright by James Chung 2008
What is Next ?
Chapter 2 Know Your Audience
Who IS THE TARGET AUDIENCE ?
Is this it?
Is this it?
Is this it?
Is this it?
Is this it?
Is this it?
Is this it?
You Want to Hide?
See as Their POV
Tell What They Want to Hear !
Be a Friend, Not an Enemy !
Remember your supporters !
What Else ?
Chapter 3 Know The Media, Reporters and News
What is The Media?
Media = News + Business
Media = Power
Media Pursuit...
Sometimes Like...
Watch Out... But Understand First
What is The Reporter?
News = Life
No News = No Reporter
Reporter = Detective
Only Good Reporter is Dead Reporter...
Reporter Dies Everyday
Live Reporter is Professionally Trained One
Deal straight with reporters
Don’t talk out of two sides of your mouth
Avoid special favors
Watch Out... But Understand First
What is The News?
News on Conflict
News on Failure
News on Scandal
News on Something Bizarre
News on Disaster
Well...Business News?
Just About Bad News...
What if...Disaster
What if...Harm to Consumers
What if...Unethical Business
What if...Worse Performance
What if...Bad Controversy
What if...Rumors
What if...Hostile M&A
What if...CEO...Management
Bad Communication Brings Another Crisis
Apology or Countermove?
High or Low Profile?
Understand Media World
Before Crisis...
Build Crisis-Proof Company
Keep Good Corporate Soul
Be Consumer-Centric
Be Successful
Do Act
Be Transparent
Own Good 360-degree Relationship
Let them Love You and Your Company
Be a Media Pro
Be a Well Trained Spokesperson
Now...Is that it?

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