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”Yu-kai is at the cutting edge of the ﬁeld of behavior design."
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators
that encourage people to do their best work. It should be required reading for anyone building,
managing, or collaborating with a team, community, or ecosystem.”
Susie Wee, CTO of Networked Experiences at Cisco Systems
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings
per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being
able to achieve a viral coefﬁcient of 530%, I would recommend any business to work with Yu-kai and learn
his Octalysis Framework.”
Andrew Landis, Founder & CEO of Lucky Diem
WHAT OTHERS SAY ABOUT OCTALYSIS
"Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional."
David Webster, Managing Director of IDEO
Obtaining the Level II
Hello Octalysis Primers!
Now that you have your Level 1 Octalysis
Certiﬁcate, now it’s time to take it a level higher.
What is the
Level 2 Octalysis Certiﬁcate?
While a Level 1 Certiﬁcate is quite impressive in itself, it is still
entry level into the Octalysis Kingdom. Level II separates the
hobbyists to the serious Human-Focused Designers that wield
the power of the Octalysis to improve the world.
The standard of Level II is much higher and much closer to
what The Octalysis Group does for actual clients and is a true
showcase of skill and mastery.
Are you the chosen one?
How to Obtain the Level II
1. Make sure you are a current member of Octalysis Prime and already have the Level I Octalysis
Certiﬁcate (Non-OP Members can submit for a certiﬁcate with a $200 payment sent to the PayPal
address General@ChouForce.com along with the submission)
2. Pick a project you want to improve. It could be your own project, a product/on the internet, or a
project from an Octalysis Design Competition. It cannot be the project you used for the Level I
3. Apply the Octalysis Strategy Dashboard to this project and deﬁne the following: Business Metrics,
Players, Desired Actions, Feedback Mechanics/Triggers, Rewards/Incentives.
4. Analyze which of the 8 Core Drives is motivating the users towards the Desired Actions throughout
the 4 Phases (Discovery, Onboarding, Scaffolding, Endgame) in the current experience. Use the
Octalysis Tool or your own methods to express your analysis.
5. Brainstorm how to increase motivation towards the Desired Actions throughout the 4 Experience
Phases via the 8 Core Drives. It can be existing Game Design Techniques or brand new ideas.
6. Attempts on Spreadsheets on how the pacing or economy could work (The “Battle Plan”) as well as
design mockups (Concept Wireframes) of the experience is expected
7. Submit your work to the Challenges Section on the Octalysis Prime Island (Remember: each upvote by
the community earns many Core Drives EXP too). Non-OP Members should send the submission to
general@ChouForce.com alongside payment.
For every Member Upvote on your submission for the Level I
Certiﬁcate (or any challenge), you will receive Core Drive EXP in
Accomplishment, Empowerment, and Social Inﬂuence based on
the upvoter’s status (Blue = 20 EXP, Orange = 40 EXP, Purple = 60
If you achieve your Level II Octalysis Certiﬁcate, you will then
receive an additional 4000 EXP in all 8 Core Drives (Meaning,
Accomplishment, Empowerment, Ownership, Social Inﬂuence,
Scarcity, Unpredictability, Avoidance). You will also get a 20000
boost in Chou Coins.
This will be one of the most effective ways to achieve Silver Status
in Octalysis Prime.
Join the Club!
View the Hall of Fame for Certiﬁcate Holders