Submission for the GruBox Design Challenge on Octalysis Prime.

1. I would like to pursue the
opportunity to be a Trainee
for the Octalysis Group.
GruBox Design Challenge
Felipe Munoz-Jaramillo, January 2021

2. This gamification proposal is based on the
premise that GruBox’s added value is to allow
customers to save Time, Money and stay
Healthy while giving them access to a unique
catalog of snacks mostly from Indian
producers. Each purchase represents an
amount of energy that fuels, no only the
costumer’s body but the gamified platform. My
main goal was to create a game loop based
on a level system that allows the user to
greatly improve his/her snacking activity,
optimize energy production and gain access
to a constant flow of new flavors and promos.
Although GruBox’s innovation is focused on
Vending Machines, with the current Covid-19
pandemic situation is vital not to depend
exclusively on the Physical interaction with
these machines for the gamification strategy
to work. In fact, it should rely primarily on the
managing App itself.
Concept Overview

3. BRAINSTORMING
WIREFRAMES WORD OF THANKS
GAME LOOP
Table of Contents

4. BRAINSTORMING
IDEAS

5. Phase: Discovery
- "Purchase the best Indian-made snacks"
- GruBot mascot stickers with typical Indian clothing
and accessories (turban, face painting, etc.)
- "Healthy snacking is a matter of strategy"
- Jigsaw puzzle coupon that needs to be completed by 2 or more persons
- Get invited to join a team in the GruBox League by a friend or colleague
- Find in social media how much time and money different GruBox's customers
have saved
- “Snacker of the month” poster placed in office cafeterias or corporate
newsletters
- Virtual or physical Sticker of Sleeping GruBot with message “Lack of energy? Get activated!”
- "Surprise Snack" gift card
- "Discover a new flavor every week"
- Corporate Discount coupons and gift cards have an expiration date
- FOMO effect during coffee breaks
- Special LED lighting in vending machine trays that allows highlighting a
specific tray with limited time offers or low-stock products
- Poster in office cafeteria with coupon code with limited uses
- Monthly discount that applies only to products from a specific region in India
- Receive a discount coupon from your company's HR Dept.
- Special sticker collection for Whatsapp and/or Telegram with work-related
jokes or funny situations with GruBot as the main character
- Minigame to match cricket and movie stars with their favorite type of snack
- Minigame winners get a special coupon to receive a cashback amount on
the first purchase or 7-day free delivery
- GruBox 7-day flavor Challenge: Discover India through its flavors

6. Phase: Onboarding
- Learn the story behind each product from the catalog
- Receive welcoming email or SMS from GruBox’s CEO
- Beginner’s luck: receive one gem the first time you play FitChance minigame
- Choosing between home/office delivery or kiosk pick-up activates a special icon and
title (HQ mode or Explorer mode)
- Special catalog filters based on fitness goals
- Every time you unlock a new combo you can choose 1 gem of your choice
- Activating HQ mode or Explorer mode slightly modifies the Gem reward system (See
CD4)
- Earn extra Energy by sharing purchase on social media, email, Whatsapp, or
telegram
- See the number of GruBox Primers in your area
- Notification of real-time Combo unlocks and achievements in your area
- Interesting facts about Indian snacks in loading screens- Gem Boxes contain one random
gem (Topaz, Sapphire, or Ruby)
- FitChance minigame appears after completing first purchase
- Depending on the stock of each machine the possible combos changes
- Special offer on GruBox Prime fee expires 72 hours after first purchase
- Discover Gem Exchange area (locked until LVL2)
GruBox Prime (Subscription) offer is presented after completing the first
FitChance minigame (See CD7)
- Earn GruPoints and Energy with first purchase
- “Unlock your first combo!” (Cross-sell)
- Win a Gem Box for every 1000 Rs of wallet recharge
- Progress bar to indicate next level completion
- Earn extra GruPoints and Energy with each combo
- Reach LVL1 with first 100 Rs purchase
- Reaching LVL1 unlocks Workshop and Savers League Access
- User Profile shows stats (Current level, GruPoints, Time saved, Money saved)

7. Phase: Scaffolding
- Flavor scout: possibility to suggest new local products
for catalog
- Upon reaching LVL4 you unlock GruBot automations
- GruBot Automation #1: Snack Planner (Auto mode)
- Additional items you can create in Workshop allows you to improve Energy
booster or Create additional Gem Extractors
- When HQ Mode is activated earn 1 extra Sapphire with Gem Extractor(s)
- When Explorer Mode is activated earn 1 extra Topaz with Gem Extractor(s)
- You can create or join a Team in the GruBox League
- Recruit new team members to compete in the GruBox League
- GruBox League leaderboards
- To enter a GruBox League competition you must gather a specific amount of
gems between members of your team
- Matches in GruBox League can be picked by the system or Teams can
challenge specific teams
- GruBot Automation # 3: Get early access to new products in your area
- Energy booster works based on a Streak design: bonus energy amount
depends on keeping it running
- You can lose a “conquered” machine is someone else puts a greater amount
of gems
- You can play FitChance minigame only once every 24 hours
- GruBot Automation # 4: Favorite product restock warning
- GruBox competitions happen only twice per month
- You can only apply for cashback outside GruBox League competitions and
over previously unlocked combos
- If a product I suggested is included in catalog I win a big stack of Gems
- GruBox Primers have 1 or 2 additional Gem Extractors (depending on Level)
while subscription is active
- Earn extra GruPoints for every product review
- Gem Exchange area offers several rewards like discount coupons, free-delivery
credits, movie tickets, IPL tickets, cashback credits
- When Explorer Mode is activated you can “conquer” a vending machine using
gems
- During GruBox Competitions all members of the team receive special
discounts when purchasing previously unlocked combos
- GruBox Contest Winners receive the Gem Stack Bet and a lot of GruPoints
- GruBox Primers automatically reach LVL3 and win a stack of gems
- Upon reaching LVL2 Gem Exchange area is unlocked
- Upon reaching LVL3 Energy Booster Mk1 is unlocked
- GruBot Automation #2: FitChance Harvest (Play Minigame for X number of
times or until energy runs out)
- GruBox League competitions are won by gathering the highest amount of
Energy within a 7-day period.

8. Phase: Endgame
- High-level users receive a special letter from GruBox’s CEO awarding an Indian
Flavor Champion certificate
- User is able to see how much time and money he/she has helped others to save
- High-Level users (10+) can propose new features for the app
- Users with highest number of “conquered” vending machines can suggest
new locations
- High-Level users (10+) are invited to join exclusive Facebook group to provide
feedback on GruBox’s roadmap
- GruBox League winner teams are given a lot of social recognition through
social media, Whatsapp and corporate spaces.
- After LVL10 you can play FitChance minigame every 12 hours
- Portal locations rotate randomly every week
- High-level GruBox primers receive samplers of new products by mail for tasting and
reviewing
- High level users have a considerable gem treasure and effective gathering
system they won’t abandon easily
- GruBox League teams of high-level members (10+) compete in special
regional or national contests
- A HUGE amount of energy is required to create Portal generator
- Create a gem supply chain to ensure the best discounts and free delivery
service
- Portal Generator allows user to exchange gems for plane or train tickets to
locations with GruBox vending machines
- Messenger Mode allows users to make deliveries in their area and earn money
- Unlock every possible combo
- After LVL10 Energy Booster no longer suffers cooldown process
- After LVL10 unlock Portal generator in Workshop
- High-Level users (10+) unlock a new mode item called “Messenger Mode”
- One of the prizes of the national GruBox League contest is to visit the
company’s office and meet the team behind GruBox

9. GAMELOOP

10. Gameloop

11. WIREFRAMES

12. Phase: Discovery
GruBot sticker Office Poster GruBox League invite Secret Snack Gift

13. Phase: Onboarding
Mode selection Before login After first login

14. Phase: Onboarding
Additional Filters Order summary
New combo (Cross-sell)

15. Phase: Onboarding
Wallet recharge Workshop (Lvl 1) Account stats

16. Phase: Scaffolding
Login Overview Workshop (Lvl 4) Gem exchange area

17. Phase: Scaffolding
Notifications GruBox League (Pre-match) GruBox League (Active match)

18. Phase: Endgame
Messenger mode (Unlocked) Mission selection

19. WORD OF
THANKS
Thanks to Isabel for all her support.
A special thanks to Pranesh for his valuable insights
(sorry for waking you up at 1 AM to ask you silly
questions XD).
To all the Octalysis Prime community for being an
inspiration to make this effort.
Special thanks to Rafal for sharing his screenshots
and helping me save time!
To Yu-kai and TOG for creating this life-changing
Framework and the OP Island.
My eternal gratitude for this opportunity to grow and
expand my horizons.
Designed with love by Felipe Munoz-Jaramillo.
Icons by Flaticon.com