![[object Object],[object Object],[object Object],A reality check: Consumers haven’t stopped spending on media](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-3-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],[object Object],Digitization — not consumer taste — is driving the media meltdown](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-5-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],Identify the models that will (and won’t) survive the media meltdown](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-7-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],[object Object],[object Object],Follow the consumers, the money will follow](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-8-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],[object Object],[object Object],Successful future media offerings will have a strong social element](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-9-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get social, get programming, and look to new platforms](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-10-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],The media meltdown creates opportunities for non-media companies](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-11-2048.jpg?cb=1672464421)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Looking ahead: The media meltdown will create new opportunities too](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-12-2048.jpg?cb=1672464421)
![[object Object],[object Object]](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-13-2048.jpg?cb=1672464421)
![The Forrester Content Strategy Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-14-2048.jpg?cb=1672464421)
![Questions the Forrester Content Strategy Review Can Help Companies Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-15-2048.jpg?cb=1672464421)
![Thank you ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/contentstrategyreview-12587351780856-phpapp02/75/how-to-identify-successful-content-strategies-17-2048.jpg?cb=1672464421)
How to Identify Successful Content Strategies
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A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
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How to Identify Successful Content Strategies
- 1. How To Survive The Media Meltdown: Identifying Successful Content Strategies
- 2. The media meltdown is where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption.
- 4. Some categories of EU consumer expenditure on media have grown since 2001 Source: August 5, 2009 “How To Survive The Media Meltdown” Forrester report
- 6. Some “old media” is thriving, despite the rise of the Internet Source: August 5, 2009 “How To Survive The Media Meltdown” Forrester report
- 16. 2) Content Strategy Review Scorecard 1) Content Mapping & Benchmark Example of Deliverables You may additionally chose from a full suite of optional additional analytical tools and deliverables !