The American Premier League (APL) seeks to provide professional opportunities for American soccer players and serve as a pathway to the major leagues. As a developing league, the APL aims to embrace the spirit of world soccer by creating a sustainable model that enables teams to compete professionally while developing talent for domestic and international markets. The document outlines the business model, operations, revenue opportunities, and growth potential for the APL as an alternative minor soccer league in the United States.

1. THE AMERICAN PREMIER LEAGUE
"A players"forexperienceprofessionalateams,formodelsustainable
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Expansion handbook
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2. THE AMERICAN REMIERP LEAGUE
The American remierP League P(A L) is a devel ingop league that eekss to
provide professional Americantoopportunitiessoccer soccer players
as well as a efinedd atewayg into the major leagues.
"We want to embrace the spirit of the world's
staytoteamsenablesthatmodelleaguea
providingbygame
."rofessionallyp
reatingC opportunities for American players, the APL develops talent and feeds
into the domestic and international professional soccer markets. It is a
USASA-sanctioned league.
" "
in business and players to compete
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Expansion handbook
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3. Even
today.activeremain57onlyteams,newly-created
theseOfCanada.&StatesUnitedtheinformedbeenhaveteamsprofessional
160nearly1996,Sinceconcern.forbasisaremainssustainability
“minor-league”Soccer,LeagueMajorofaccomplishmentthewith
The
soccer.Americanbuild
toconduittalentthebecomeandmarkettheinslotunfilledtheenterto
APLforopportunityancreatesstrengthoflackabycauseddisintegration
"
Major & Minor League Soccer
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Expansion handbook
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4. Major League Soccer North American Soccer League United Soccer League Pro
$100 MM Ownership Fee $3 MM Ownership Fee $1 MM Estimated Ownership Fee
Established"in"2011,"the"USL"Pro"
division"has"19"teams,"with"an"
average"game"aIendance"of"2,686"
people."The"teams"are"owned"by"
United"Soccer"Leagues,"and"have"an"
operaNng"budget"of"$2MM"per"
team."Also"requires"a"$10"million"
owner"net"worth."
Established"in"2011,"the"NASL"is"
composed"of"13"teams."The"average"
aIendance"is"3,835"people"per"
game."To"own"a"team"in"this"league,"
the"owner"must"have"a"$20MM"net"
worth,"an"operaNng"budget"of"$3"
MM,"and"pay"a"$1MM"bond"to"US"
Soccer.""
The"MLS as"w "composed"of"19"teams"
as"of"2014."During"that"Nme"the"
average"aIendance"was"18,733"
people"per"game."It"has"the"highest"
percentage"of"fans"in"the"18"year"
old"to"34"demographic—more"than"
any"other"American"sport."60%"of"
the"players"were"born"in"the"US"or"
in"Canada."NYFC"and"Orlando"
be ac me"20th"&"21st "
franchises"in"2015"
"
1 2 3
"
US SOCCER LANDSCAPE
MLS NASL USLPRO
1 2 3
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Expansion handbook
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5. • 4 Inaugural Teams For 2015 Season
• 10 to12 Projected Teams For 2016 Season
• Summer Season–May to August
• Cost-Effective Business Model– Break Even
Possible in First Year
• Brand Development & Front Office Training
• Player Transfer Assistance
• Players Get Secondary Insurance
Through USASA
• No Roster Restrictions and Teams Play
Within State to Keep Transport
Expenses to the Minimum
"
REGISTERATION & OPERATIONS
LEAGUE DETAILS
$300 - Team Registration Fee
$30 per player - USASA and Player
Registeration Fee
Photo%Credit:%Ironbound%Soul%SC%!
"
APL
American Premier League
Expansion handbook
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6. Develop Transfer
High School,
College, or
current major
league players
New Major
League Career
Opportunities
AMERICAN PREMIER
LEAGUE
The America Premier League seeks to take undiscovered, or under utilized
talent, develop it, and offer a professional platform to launch players into new
major league soccer opportunities worldwide.
"
American Youth
Programs
Inspiration
for youth
programs
"
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Expansion handbook
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7. GOAL
To help new graduates and others break into the
sports management industry by :
• offering instruction on skills not taught by even the most
prestigious colleges,
• Providing real world experience needed to become a competitive
candidate in the job market,
• Offering Networking opportunities with leaders and athletes
in the industry,
• Instilling confidence in the members of
the Costelloship™
11"
"
The APL upholds a financially-workable, cost effective minor soccer league
with professional organization and structure. As such, the APL avoids the business
model issues that have stalled pro leagues in the past – huge transport costs,
disorganized league structure, inflated player salaries, and high entry fees.
Our target is to develop the league brand on a State level before taking the appropriate
steps to expand the league nationally. We plan on expanding to neighboring states
by 2017 season.
"
"
FINANCES
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Expansion handbook
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8. TEAM FRONT OFFICE TRAINING
• Brand Development
• Business & Budget Planning
• Marketing
• Sponsorship
• Ticket Sales
• Merchandising
• Concessions
• Player Transfers
• Soccer Camps and Youth Training Programs
• Game Day Operations Training
The APL provides scheduled quality control
support to member clubs each season in
order to maxmize success rates.
Photo%Credit:%Ge9y%Images!
TEAM
OWNERSHIP
TEAM
OWNERSHIP
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Expansion handbook
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9. Sponsorship
Both small and large companies have
been excited about the opportunity to
sponsor their local team
Merchandising
At games and online. APL Shop
covers production and distribution
with split revenue.
Training Services & Camps
Offer youth camps, professional
training services, and tutoring.
Ticket Sales
Individual sales, group sales, season
tickets, and more. Each team can
design their own packages.
Player Transfers
Key revenue stream by “selling”
star players to MLS, NASL, or
abroad.
Concessions
Sell food and beverages at home
games to boost team revenue. Also a
chance to feature local vendors.
"
INCOME OPPORTUNITIES
!
Team Ownership
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Expansion handbook
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10. 1" 2" 3" 4"
Worldwide Nationwide Local Opportunities
IT'S OUR GOAL TO PROVIDE A SUSTAINABLE MODEL FOR TEAMS & A PROFESSIONAL EXPERIENCE FOR PLAYERS %
Soccer is the world’s
leading sport. More
people watch it than NFL,
NBA, and MLB
combined. This means
millions of people with
different languages and
cultures can all be
reached through the
beautiful game.
After the 2014 World Cup,
soccer was propelled into the
top interests of Americans. Yet
our youth had already
maintained a steady interest for
decades. Soccer is the leading
sport among US youth today.
The Twincities area is
filled with soccer fans.
Minneapolis, MN, home to
FCMinneapolis, hosts a
large Somalian and latino
community who are
passionate about soccer.
Investing in the APL
presents a rare opportunity
to reach a wide
demographic of individuals.
Our placement, timing, and
branding represents a
unique marketing
opportunity for both small
and large businesses.
"
THE SOCCER MARKET
"
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Expansion handbook
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11. 52%"
60%"
56%"
59%"
78%"
49%"
52%"
65%"
63%"
69%"
59%"
67%"
"
Google Heat Map, 2014
Prior to 2015 World Cup, Google reported that the number of World Cup
searches was larger than the number of searches during Tour de France, Super Bowl
and 2012 Olympics, Combined.
WORLDWIDE
"
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Expansion handbook
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12. NATIONWIDE
Soccer is one of the most played sports by children in the United
States. In 2012, soccer was the #4 most played team sport by high
school boys, and soccer overtook softball to become the #3 most
played team sport by high school girls.
As of 2006, the U.S. was the #1 country in the world for
participation in youth soccer.
The number of high school soccer players doubled from1990 to
2010, giving soccer the fastest growth rate among all major U.S.
sports.
Americans between the ages of 12 and 24 rank
professional soccer as their second favorite sport behind
only American football.
The American Premier League
2016 Season Awaits
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Expansion handbook
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13. Corporate"America"has"idenNfied"US"Soccer’s"demographics"as"the"perfect"match"
for"branding"partners."Several"MLS"Clubs"are"inking"longiterm"mulNmillion"dollar"
sponsorship"deals"with"some"of"the"world’s"largest"brands."
"
APL"is"uniquely"positioned"to"offer"synergisNc"grassroots"markeNng"and"
acNvaNon"opportuniNes""
NATIONWIDE
"
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Expansion handbook
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14. Currently, the APL is negotiating a TV deal with a network to cover
production of all leagues games with a 50/50 split of advertising
revenue.
Indeed, this makes sense: the entire league is an attractive sports
programming acquisition, as it would deliver exciting homegrown
American stars in a sport that has increasing TV rights fees. MLS' TV
rights deals just tripled in value this year to $70MM. NBC Premiership
games have been getting phenomenal ratings—their own deal worth
around $80MM/yr.
Coupled with the success of the World Cup, soccer is going to continue
to grow in the U.S. Especially since latinos make up 33% of US soccer
fans, and will soon become the main minority.
"
"
"
AMERICAN PREMIER LEAGUE TELEVISION
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Expansion handbook
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15. 18
www.aslsoccer.us""
www.aplsoccer org.
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