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Inside ORF - Social Media #AFBMC

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Veröffentlicht am

Vortrag von Tamara Bogner und Thomas Meyer auf der AllFacebook Marketing Conference 2017 in Berlin.

Details:
http://conference.allfacebook.de/

Veröffentlicht in: Marketing
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Inside ORF - Social Media #AFBMC

  1. 1. Inside ORF – das größte Medienhaus Österreichs über Struktur und Prozesse hinter Social Media
  2. 2. Der ORF Generaldirektor Programm- direktorin Hörfunk- direktorin Kaufmännischer Direktor Technischer Direktor Programm- abteilungen Radios Marketing & Kommunikation Landesstudios Recht & Auslandsbeziehungen Corporate Design- & Plattformmanagement Strategische Planung & Administration
  3. 3. Social Media im ORF Unternehmen Cluster Sendungen
  4. 4. Der ORF Stabstelle Social Media Produkt 1 Produkt 2 etc. Analysen Design Strategie strategisch operativ
  5. 5. Arbeitsgruppe (strategisch) Publishing-Gruppe (strategisch-operativ) Social-Media-JF (operativ)
  6. 6. Wer produziert Content?
  7. 7. Workflow
  8. 8. Workflow
  9. 9. Fazit
  10. 10. • Dezentral - das (hoffentlich) organisierte Chaos Aufbauorganisation (1)
  11. 11. • Zentral - hart aber (zumeist) gerecht Aufbauorganisation (2)
  12. 12. • Hub & Spoke - die Service-Spinne Aufbauorganisation (3)
  13. 13. • Holistisch - „die Streber-Methode“ Aufbauorganisation (4) v
  14. 14. • NEIN! • was 2018 (endlich) wichtig wird: Digital Leadership Digitale Transformation

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