Content calendars suck. You hate them. Your clients hate them. Everyone hates them. Somewhere along the way, we forgot how to Tell Stories. Communities love stories. This session will explore new mindsets for creating, disseminating and measuring story telling that move beyond content calendars and into truly actionable data (no, we won’t say Real-Time Marketing, we promise!). If your mind isn’t blown, we’ll even let you buy us a beer!
New content planning tools and processes
New approaches to managing communities and getting the most value out of them
New ways to report and measure for yourselves and your clients
Tips on how to ensure clients get the value they deserve and FEEL like they’ve gotten the value they deserve
- Lots of other things with big buzz words but, sadly, no twerking