Online video to promote wine by Ward de Muynck
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Ward de Muynck's presentation on video marketing of wine made in the video marketing session of #WBIS
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Online video to promote wine by Ward de Muynck
- 1. Online video to promote wine
- 2. Case Study: Chateau Castigno Last summer: weekly film about our harvest.
- 3. Ward De Muynck @warddem
- 4. 2007
- 5. 2007
- 8. Last summer: Weekly web episode about our harvest.
- 9. GOAL: Virtual visit of the domain
- 10. organic contemporary languedoc food history Virtual visit of the domain history youth old vineyards food pairing horse
- 12. STORY? Collect keywords (paper, wall, evernote...) Divide into groups Select visual (moodboard) Narrative style Write story Draw storyboard Write out interviews Decide goals & budget !!!
- 13. Crew + Gear: Find crew director, cameraman, post production, editor ... Epic Red vs Dslr
- 14. DISTRIBUTION (digital) Facebook Youtube fanpage Vimeo groups promotion Castigno.com Twitter (drupal) google castigno-shop.com
- 15. DISTRIBUTION (physical) dvd/usb stick iphone presentation food pairing partners sales and promotion cavistes wine fairs (tv in stand)
- 16. New project: www.leVanRouge.com @leVanRouge
- 17. Ward De Muynck www.warddem.com @warddem www.leVanRouge.com @leVanRouge
Editor's Notes
- hallo presentation about video to promote wine
- explain topic with a case study last summer recorded our harvest and edited footage into a weekly film distributed on internet share this process
- but first a short introduction about myself. Shortly after hearing THIS sounds 1st time: huge facination internet While studying fine arts visualizing data in digital painting. afterwards : worked for different web studios; Started my own web agency
- 2007 world got rocked (all changed)
- family bought vineyard in South of France asked me to make a website for it to understand “story of wine” -> work in vineyards for a week
- while studying the product & region: Bitten wine virus: fell in love with wine (production & south of france)
- result: year later worked more in the vineyards then programmed in Belgium moved to the south of France first years: worked in vineyards later: promotion & sales
- last summer idea to document harvest (pick fruit of whole years work)
- goal: bring Castigno (our domain) in peoples living rooms
- Show on film what I show during a visit of the domain + give same info as on a physical tour wanted to make film in right athmospere, epic, tell friends and family about I WANT TO VISIT IT or try wine
- end result
- Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography (invest in lenses, glass) 5k sensor, highly cutomizable time lapse, slow motion
- Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography 5k sensor, highly cutomizable
- Artist residence on domain rental pack: tripod, batteries, media epic red: crossbread between photography and cinematography 5k sensor, highly cutomizable
- startup of new project le van rouge, mobile wine bar twitter/facebook
- but first a short introduction about myself. Shortly after hearing THIS sounds 1st time: huge facination internet While studying fine arts visualizing data in digital painting. afterwards : worked for different web studios; Started my own web agency