1. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א‬
‫ون א‬
‫א‬ ‫‘‬ ‫ون א‬ ‫’‬ ‫د‬ ‫: א‬
‫‪Ù‬‬ ‫‪Ù‬‬ ‫א‬ ‫‪ú‬‬
‫!‬ ‫א‬ ‫א سو‬ ‫ن‬ ‫א‬
‫‪Ø‬א‬ ‫ن‬ ‫‪ ª‬א ق א א‬ ‫אن‬ ‫‪ Ù‬‬ ‫א‬
‫‪Marketing Outrageously‬‬ ‫‪Ú‬‬ ‫وא‬ ‫‪Jon Spoelstra‬‬
‫‪ª‬‬ ‫د ز‬ ‫وא‬ ‫א ‪ Ø‬א‬ ‫‪ú‬‬ ‫و‬
‫.‬ ‫ ‬
‫ذ‬ ‫و‬ ‫د‬ ‫و‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫‪ ª‬و‬ ‫א‬ ‫א‬ ‫× وא‬ ‫وא‬ ‫א‬ ‫وא‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫‪Ù‬א‬ ‫و‬ ‫א‬ ‫א‬ ‫:‬ ‫א‬
‫‪Í‬‬ ‫ض‬ ‫א‬ ‫‬ ‫א‬
‫.‬ ‫א‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫-1-‬ ‫و‬

2. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫ص‬
‫‪Ù‬‬ ‫א‬
‫‪ª‬‬ ‫אא‬ ‫א‬ ‫א‬
‫ل.‬ ‫א‬
‫و‬ ‫א א‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ل‬ ‫‬ ‫א א‬
‫و‬ ‫‪ ª‬و‬ ‫א‬ ‫א د‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬
‫.‬ ‫و‬ ‫و‬
‫‪ª‬‬ ‫אא‬ ‫א‬ ‫‪Ø‬دد ‬ ‫א א‬ ‫ذא‬
‫.‬ ‫א‬ ‫א‬ ‫א ‬ ‫א‬ ‫א‬
‫و‪ú‬‬
‫‪blog.shabayek.com‬‬ ‫-2-‬ ‫و‬

3. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א‬ ‫א ول:‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫‬ ‫א‬ ‫א‪ ª‬א‬ ‫א‬ ‫‬ ‫א‬ ‫ذא ‪Í‬‬
‫د ‪Ø‬و‬ ‫‬ ‫א‬ ‫زع‬ ‫31‬ ‫ن א‬ ‫‪ª‬‬ ‫א‬ ‫ن‬
‫ن‬ ‫م.‬ ‫ق‬ ‫ول‬ ‫‬ ‫ن و ن زع 05‬
‫.‬ ‫ن ز‬ ‫א‬ ‫א‬ ‫‪ ¯Ø‬א‬ ‫‪Í‬‬ ‫‪ª‬‬ ‫ن‬
‫‬ ‫ع‬ ‫د‬ ‫نא ‪ª‬‬ ‫قא‬ ‫א‬
‫× و‬ ‫ن‬ ‫א ز‬ ‫‪Ø‬א¯ א‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫ذ‬
‫:‬ ‫‪ Ù ª‬א ‪Ø‬‬ ‫‪ª‬‬ ‫و‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫‬ ‫‪Ú‬‬ ‫‬ ‫א‬
‫م ذא‪ª‬‬ ‫م‬ ‫د א و‬ ‫א‬ ‫و‬ ‫د ‪Ø‬و‬ ‫زع‬ ‫א‬
‫. نא‬ ‫‪Ù‬א‬ ‫א‬ ‫א . ن‬ ‫א و‬ ‫نא‬ ‫א‬ ‫א‬
‫א‬ ‫אא‬ ‫א‬ ‫ذא د‪Ë‬‬ ‫א‬ ‫ن‬ ‫م و‬ ‫‪ ª‬א ‪Ù‬‬ ‫‬
‫و ذא‬ ‫א‬ ‫ع‬ ‫و‬ ‫م‬ ‫و‬ ‫‪ª‬‬ ‫‬
‫.‬ ‫א‬ ‫.‬ ‫‬ ‫א‬
‫א‪ ª‬א‪ Ó‬د و‬ ‫א‬ ‫א‬ ‫ ذא‪ ª‬א‬ ‫001‬ ‫ن‬ ‫ن‬ ‫ل‬
‫ل‬ ‫051‬ ‫د‬ ‫‬ ‫نא‬ ‫‪ª‬‬ ‫.‬ ‫ز‬
‫‪ª ª‬‬ ‫ن‬ ‫א‬ ‫و‬ ‫.‬ ‫א‪ Ó‬د א‬
‫א‪ Ó‬ن‬ ‫א‬ ‫‪ª‬‬ ‫אא‬ ‫ن‬ ‫.‬ ‫א‬ ‫‬ ‫و‬ ‫سא‬ ‫ن‬
‫‪ª‬‬ ‫ون‬ ‫‪ª‬و‬ ‫א ‪Ø‬א‬ ‫א‬ ‫א ‪Ù‬‬ ‫ل א‬ ‫لא‬ ‫א‬ ‫א‬
‫!‬ ‫א‬ ‫‪ª‬א‬ ‫א‬
‫א‬ ‫א‬ ‫¯‬ ‫ن‬ ‫‪ª‬‬
‫א‬ ‫א‬ ‫ن‬ ‫‪Ù‬‬ ‫‪ New‬و‬ ‫‪Jersey Nets‬‬
‫‬ ‫ن دو‬ ‫5‬ ‫4‬ ‫وא אو‬ ‫א ن‬ ‫א‬
‫‪ª‬‬ ‫אא‬ ‫א س‬ ‫‪ .ª‬ن א ¯‬ ‫א‬
‫ع‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫א‬ ‫4 دو‬ ‫א‬ ‫‪ª‬א‬ ‫ز‬
‫دون و א .‬ ‫‪Ù‬‬
‫‪blog.shabayek.com‬‬ ‫-3-‬ ‫و‬

4. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫‪ú‬‬ ‫و‬ ‫ذא‬ ‫ن‬ ‫א‬ ‫و א‬ ‫א‬ ‫و‬ ‫ول א ¯‬
‫א ل‬ ‫א‬ ‫ن ن‬ ‫ع‬ ‫א‬ ‫.‬ ‫א‬
‫:‬ ‫א‬ ‫07‬ ‫‬ ‫و‬
‫:‬ ‫א‬
‫‬ ‫¯‬ ‫א‬ ‫دא א‬ ‫ن‬
‫.‬ ‫א‬ ‫‪ ª‬א‬ ‫قא‬ ‫×‬ ‫‪Ù‬‬ ‫‪ Û‬لو‬ ‫א‬ ‫א‪Ø‬‬
‫:‬ ‫‪Ù‬א قא‬ ‫‬ ‫א‬
‫×א‪Ø‬‬ ‫א‬ ‫א‬ ‫‪ ª‬دو‬ ‫א‬ ‫‪ ª‬א ق א‬ ‫م‬ ‫א‬
‫.‬ ‫و ‪Ù‬‬ ‫و‬ ‫و‬ ‫دون و‬ ‫‪Ù‬‬ ‫قא‬ ‫א‬
‫:‬ ‫‪ª‬‬ ‫א‬
‫א‬ ‫א‪Ø‬‬ ‫وא‪Ø‬‬ ‫א א‬ ‫א‬ ‫א‬ ‫א‪Ø‬‬
‫.‬ ‫م‬ ‫زא‬ ‫א‬ ‫א س‬ ‫א‬
‫و ذא‬ ‫نא‬ ‫ذא‬ ‫ل‬ ‫א‬ ‫א‬ ‫ن‬ ‫ذ‬
‫و‬ ‫ن دو‬ ‫71‬ ‫5‬ ‫א‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫!‬ ‫א‬
‫ن‬ ‫و‬ ‫ن دو‬ ‫021‬ ‫04‬ ‫א‬ ‫ن وزאد‪ ª‬א‬ ‫7‬ ‫004‬ ‫‪ª‬‬ ‫א‬
‫ن دو .‬ ‫041‬ ‫‬ ‫نא‬ ‫ع א‬ ‫א‬ ‫دא‬
‫:‬ ‫‪ª‬א‬
‫و‬ ‫ج‬ ‫אق ن א‬ ‫‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫د‬ ‫و‪ ú‬א‬ ‫‬ ‫ن‬ ‫م‬
‫ ‪Í‬א‬ ‫ز‬ ‫و‬ ‫و‬ ‫‬ ‫وא‬ ‫א‬ ‫ز‬
‫:‬ ‫ن‬ ‫ن‬ ‫א א‬
‫د‬ ‫نא‬ ‫.‬ ‫‪ ª‬قא‬ ‫א‬ ‫و‬ ‫ن‬ ‫ن‬ ‫א‬ ‫د‬ ‫א‬ ‫و‬
‫‪Ù‬‬ ‫د‬ ‫نא‬ ‫.‬ ‫و‬ ‫ن‬ ‫ن‬ ‫ع‬ ‫אא‬ ‫א‬
‫وא‬ ‫ن‬ ‫א א‬ ‫.‬ ‫א‬ ‫و‬ ‫ن‬ ‫ع ذ‬ ‫אא‬ ‫:‬ ‫ل‬
‫ن‬ ‫א‬ ‫א‬ ‫‬ ‫א‪ª‬‬ ‫א‬ ‫א‬ ‫א‪ Ó‬ن‬ ‫א‬ ‫א‬
‫א‬ ‫‬ ‫د‬ ‫نو‬ ‫ذ‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫א א‬
‫.‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫-4-‬ ‫و‬

5. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א‬ ‫א‬
‫א‬ ‫د‬ ‫‪ ª‬א‬
‫)و‬ ‫‪ú‬‬ ‫و‬ ‫ن‬ ‫و‬ ‫و‬ ‫‪ú‬‬
‫ن‬ ‫–‬ ‫عא د‬ ‫–א و‬ ‫/‬ ‫م‬ ‫و‬ ‫‪ (ª‬א‬
‫92‬ ‫ن‬ ‫א‬ ‫א‬ ‫‪ª‬א و‬ ‫ن‬ ‫א‬ ‫ذא‬ ‫و‬ ‫و دא‬ ‫א‬
‫ق.‬ ‫א‬ ‫א‬ ‫ون ‬ ‫‪Ù‬‬ ‫אא و‬ ‫ز‬ ‫و‬ ‫א‬ ‫ن3 و4 ق‬
‫و‬ ‫د‬ ‫‪ª‬‬ ‫א‬ ‫ل‬ ‫لא‬ ‫א‬ ‫א‬ ‫אل:‬ ‫אא‬ ‫ل‬ ‫ن‬ ‫ن‬
‫!‬ ‫‪Ù‬א‬ ‫א‬ ‫ن‬ ‫א م א‬ ‫‪ª‬‬ ‫ز د א‬
‫א و‬ ‫‬ ‫‪Í‬‬ ‫ز‬ ‫א‬ ‫ن‬ ‫ م 0891 ن‬
‫وא د‬ ‫ن א‬ ‫.‬ ‫ذ‬ ‫א د‬ ‫ع‬ ‫א‬ ‫ن دא‬
‫א ×‬ ‫م‬ ‫אא‬ ‫ز‬ ‫م‬ ‫א‬ ‫ :‬ ‫و‬ ‫א‬ ‫א و‬
‫ م ‪ Ù‬و ‪Ù‬‬ ‫‪ª‬‬ ‫א ‪Ø‬‬ ‫ و ل‬ ‫אل‬ ‫ون א‬ ‫א‬
‫‬ ‫א‪Ò‬‬ ‫و‬ ‫ز‬ ‫و نא‬ ‫א‬ ‫א‬ ‫ ‪ Í‬دو‬
‫‬ ‫قو‬ ‫א‬ ‫و‬ ‫ن‬ ‫אل وא‬ ‫نא‬ ‫د‬ ‫א م.‬ ‫ن‬ ‫א‬
‫א‪ª‬‬ ‫א‬ ‫ون و‬ ‫א‬ ‫א‬ ‫א‬ ‫.‬ ‫ز‬ ‫و‬
‫و‬ ‫‬ ‫א‬ ‫ع‬ ‫אא‬ ‫ون‬ ‫א‬ ‫و‬ ‫ع‬ ‫א‬ ‫وא‬ ‫ز‬ ‫و א‬
‫نא‬ ‫‬ ‫‪ú‬‬ ‫א‬ ‫ن‬ ‫نو‬ ‫א‬ ‫ن‬ ‫ز‬ ‫.‬ ‫א‬ ‫‬
‫.‬ ‫א‬ ‫ل‬ ‫א‬ ‫و‬ ‫‪ª‬‬
‫‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬ ‫א‪ª‬‬ ‫א‬ ‫א ل ول و ×‬ ‫‪ª‬‬ ‫א‬
‫ل‬ ‫א‬ ‫ط وא س‬ ‫‪ª‬‬ ‫‪ª‬א‬ ‫אل‬ ‫אא‬ ‫ن‬ ‫ل‬ ‫ذ‬ ‫א‬ ‫א‬
‫‬ ‫د¯‬ ‫א‬ ‫ن‬ ‫א‬ ‫ذא‪ ª‬א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬
‫ ذא‬ ‫א ‪.ª‬‬ ‫د‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬
‫‪.Ù‬‬ ‫א‬ ‫‪ú‬‬ ‫א‬ ‫و‬ ‫א‬ ‫و‬ ‫‬ ‫א‬ ‫ق‬ ‫א‬ ‫א ل‬ ‫א م‬ ‫:‬ ‫ذ‬
‫א ل‬ ‫!‬ ‫א‬ ‫א‬ ‫א ل‬ ‫.‬ ‫ط א ل‬ ‫ن‬ ‫א‬ ‫ن‬ ‫ذ‬ ‫א‬
‫.‬ ‫ون א‬ ‫א‬ ‫و‬ ‫א‬ ‫‪ Ù‬א ع و‬ ‫א‬
‫ز‬ ‫א‬
‫א‬ ‫א‬ ‫אل:‬ ‫ل ذא‪ ª‬א‬ ‫‬ ‫‪Ù‬‬ ‫ن‬
‫ل‬ ‫نא‬ ‫ن‬ ‫. ذא‬ ‫א5‬ ‫ن‬ ‫‬ ‫א ل‬ ‫ א ×א‬ ‫ز‬
‫‬ ‫و ل‬ ‫‪ª‬א‬ ‫ن‬ ‫.‬ ‫و‪Ù‬‬ ‫‪Í‬‬ ‫א ¯ א‬ ‫א א ل‬
‫‪blog.shabayek.com‬‬ ‫-5-‬ ‫و‬

6. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א ل ×‬ ‫و‬ ‫×א‬ ‫א‬ ‫א‬ ‫¯א‬ ‫א‬ ‫ل‬ ‫א‬
‫ :‬ ‫ز‬ ‫ن‬ ‫א‬ ‫‪ª‬‬ ‫א‬ ‫.‬ ‫‪ª‬א‬ ‫א‬
‫‪ª‬‬ ‫ل א‬ ‫א‬
‫א‪Ò‬‬ ‫א‬ ‫‬ ‫02‬ ‫‪Ù‬א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬
‫‪ª‬‬ ‫ل‬ ‫7‬ ‫و‬ ‫و ن‬ ‫‪ ª‬وא‬ ‫ل‬ ‫نא‬ ‫‪ª‬א‬ ‫و א‬
‫‪.ª‬‬ ‫א‬ ‫‪ª‬‬ ‫31‬ ‫א‬ ‫و א‬
‫ن‬ ‫א‬ ‫و‬ ‫!‬ ‫‪Ù‬‬ ‫‬ ‫א‬ ‫ن א‬ ‫‪ª‬‬ ‫ل‬ ‫7‬ ‫ ذא ن‬
‫‪.ª‬‬ ‫א‬ ‫‬ ‫×و و‬
‫א‬ ‫א‬ ‫א‬
‫א‬ ‫א‬ ‫‪ × ª‬א‬ ‫א‬ ‫א × و نא‬ ‫ون و‬ ‫א‬ ‫نא‬
‫ط.‬ ‫א‬
‫‪ª‬‬ ‫ل א‬ ‫א دوא‪ª‬‬ ‫א‬
‫و‬ ‫א و‬ ‫‪ª‬א‬ ‫ن ‪Ø‬‬ ‫و‬ ‫‪Ù‬אن‬ ‫‪¯Ù‬‬ ‫‬
‫‪ª‬א‬ ‫و‬ ‫א‪Ó‬‬ ‫و אو‬ ‫א‬
‫.‬ ‫א‬
‫‪Ù ª‬‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫ج‬ ‫א‬ ‫א‬ ‫و ‪Í‬‬ ‫א‬ ‫‪ª‬‬ ‫نא‬
‫.‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫ل‬ ‫א‬ ‫א‬ ‫‪ Í‬دو‬ ‫א‬ ‫وא‬ ‫א‬
‫ع‬ ‫نא ن‬ ‫ن دو‬ ‫א‬ ‫‪Ù‬‬ ‫‪ª‬א ن‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫و‬ ‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫ א‬ ‫‪ª‬א א‬
‫م‬ ‫و‬ ‫ن‬ ‫و‬ ‫وא‬ ‫‪ ª‬א‬ ‫‪ ª‬א‬ ‫‪ª‬و‬ ‫‪ª‬‬
‫.‬ ‫א‬ ‫‬ ‫ن‬ ‫אل ‬
‫ن‬ ‫‪̪‬‬ ‫‬ ‫א‬ ‫א‬ ‫א‬ ‫و‬ ‫ضא‬
‫د‬ ‫א‬ ‫ن‬ ‫א‬ ‫وא‬ ‫و‬ ‫و‬ ‫א ل א زم‬ ‫و‬ ‫א א‬ ‫ل‬ ‫א‬
‫.‬ ‫‪ª‬א‬ ‫א‬ ‫‪ª‬‬ ‫ن‬ ‫م‬ ‫‪ ª‬و‬ ‫א‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫-6-‬ ‫و‬

7. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫:‬ ‫א‬ ‫א‬
‫‪¯Ù‬‬ ‫ل‬ ‫ود א‬ ‫د‬
‫א‬ ‫א‬ ‫א‬ ‫م‬
‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫ن‬ ‫د‪ª‬‬ ‫א‬ ‫א‬ ‫.‬ ‫‪Ù‬‬ ‫‬ ‫ل ‪Ù‬‬ ‫א‬
‫א س‬ ‫א‬ ‫‪ª‬و‬ ‫وא‬ ‫א‬ ‫ج‬ ‫א‬ ‫و‬
‫.‬ ‫‪Í‬‬ ‫نא‬ ‫.א‬ ‫א‬ ‫א‬ ‫אא‬
‫.‬ ‫‪ª‬‬ ‫א‬ ‫א א‬ ‫א‬ ‫א‬ ‫א‬ ‫: ز‬ ‫א‬
‫ن‬ ‫א‪ ª‬وא‬ ‫وא س‬ ‫א‬ ‫نא‬ ‫ن‬ ‫( ‪Í‬‬ ‫)‬ ‫وאل دא‬
‫‪Ù‬‬ ‫قא‬ ‫و‬ ‫א‬ ‫د‬ ‫ن‬ ‫‬ ‫‪ Ù‬א‬ ‫א‬ ‫א س‬ ‫و‬ ‫א‬
‫ج‬ ‫א‬ ‫א‬ ‫!‬ ‫س وא‬ ‫ذ‬ ‫وאل دא‬ ‫وج‬ ‫א وא‬ ‫א‬
‫א‬ ‫ن‬ ‫و‬ ‫א‬ ‫א‬ ‫א و‬ ‫ع א دא‬ ‫ن‬ ‫‪ª‬‬ ‫و‬ ‫אو‬ ‫א‬ ‫‪Ù‬‬ ‫دא‬ ‫אא‬
‫!‬ ‫‪ Ù‬א‬ ‫א‬ ‫‬ ‫א‬
‫ق–‬ ‫‪ Ù‬א‪ Ó‬ن – ‪ Ù‬א‬ ‫ن‬ ‫د‬ ‫א س و‬ ‫א ق‬ ‫ن‬
‫‬ ‫د‬ ‫א‬ ‫/‬ ‫وאل دא‬ ‫‬ ‫.‬ ‫ودא‬ ‫‪ú‬‬ ‫א‬
‫‬ ‫א‬ ‫א‬ ‫‬ ‫ق و‬ ‫א‬ ‫א‬ ‫א‬ ‫א‪Ó‬‬ ‫‪Ù‬א.‬
‫ز‬ ‫א‬ ‫א‬ ‫ع‬ ‫א‬ ‫و‬ ‫وא‬ ‫א‬ ‫ز‬
‫.‬ ‫א‬ ‫وج‬ ‫א‬ ‫א‬
‫א‬ ‫א‬ ‫א ‪ ú‬و‬ ‫وج‬ ‫ون א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א‬
‫:‬ ‫אل א‬ ‫و‬ ‫و‬ ‫א‬ ‫אא‬ ‫ل‬ ‫א‬
‫.‬ ‫א‬ ‫א ‬ ‫א‬ ‫א‬ ‫‬
‫‬ ‫و א ن‬ ‫ وא‬ ‫א‬ ‫‪Ù‬א ‬ ‫نא‬ ‫‪ ª‬‬ ‫‪ª‬א‬ ‫א‬ ‫‬
‫א و .‬ ‫‪ª‬‬ ‫¯‬ ‫ن‬ ‫ وא‬ ‫ل‬ ‫ذא‬ ‫د‬ ‫אع‬ ‫‪ Ù‬وא‬ ‫نא‬
‫ق.‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪ú‬‬
‫‪Ù‬א‬
‫‪ª‬‬ ‫‪ª‬‬ ‫ن:‬ ‫ل‬ ‫.‬ ‫و ول‬ ‫א‬ ‫א‬ ‫א‬
‫‪Ù‬‬ ‫א‬ ‫א‬ ‫و‬ ‫א ض א ن.‬ ‫‪Ù‬‬ ‫א‬ ‫א‬
‫א‬ ‫ ‪Í‬א‬ ‫.‬ ‫א‬ ‫‪Ø‬אض‬ ‫‪ª‬א‬ ‫‬ ‫و‬ ‫‬ ‫א‬ ‫א‬ ‫א‬
‫‪Ù‬א.‬
‫‪blog.shabayek.com‬‬ ‫-7-‬ ‫و‬

8. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫ل) و‬ ‫ز و‬ ‫س‬ ‫س‬ ‫ل‬ ‫א‬ ‫א‬ ‫א‬ ‫ن‬
‫ن‬ ‫א‬ ‫نא‬ ‫81‬ ‫و‬ ‫א‬ ‫‬ ‫‪úØ‬‬ ‫(‬ ‫ذא‬ ‫א‬
‫‪Ù‬א‬ ‫ن‬ ‫א א‬ ‫.‬ ‫אא‬ ‫א‬ ‫‬ ‫א‬ ‫ق ‬
‫وو‬ ‫א د‬ ‫ن א א‬ ‫.א‬ ‫א س‬ ‫א‬ ‫‪Ù‬א‬ ‫81‬ ‫א‬
‫א‬ ‫)‬ ‫א‪Ø‬‬ ‫م‬ ‫א‬ ‫س‬ ‫س‬ ‫‪Ù‬‬ ‫ن‬ ‫אא‬ ‫.‬ ‫א‬ ‫א‬
‫س(.‬ ‫ن م س‬ ‫א‬
‫ل‬ ‫א‬ ‫غ‬ ‫ن‬ ‫א‬ ‫زل‬ ‫دل‬ ‫א‬ ‫‪Ù‬א‬
‫ن‬ ‫‪ú‬‬ ‫‬ ‫א‬ ‫و‬ ‫ون‬ ‫ذא‬ ‫א‬ ‫‪Ù‬א‬ ‫א ‪Ø‬אض‬ ‫א‪Ø‬‬ ‫א‬
‫א‬ ‫ن‬ ‫د‬ ‫¯א‬ ‫‪ ú‬ن‬ ‫א‬ ‫لא‬ ‫‪ª‬א‬ ‫ج.‬ ‫א‬ ‫‪ª‬א ‪Ú‬‬ ‫אع و‬ ‫א‬
‫א‬ ‫א‬ ‫15 ) و‬ ‫‬ ‫و‬ ‫א‬ ‫א ض و نא‬ ‫א‬ ‫)‪(Aliens‬‬
‫א‬ ‫ن‬ ‫و א‬ ‫س 001‬ ‫س‬ ‫15‬ ‫(.‬ ‫‪ª‬א‬ ‫א‬ ‫وא‬ ‫‪ª‬א‬ ‫¯א‬
‫.‬ ‫א‬ ‫א ن‬
‫א‬ ‫א‬ ‫ع‬ ‫‪ (John‬وא‬ ‫)‪Massé‬‬ ‫ن‬ ‫ن א‪Ú‬‬ ‫‪ ª‬א‬ ‫د‬ ‫א‬ ‫ن‬
‫ن‬ ‫د‬ ‫.‬ ‫א‬ ‫س‬ ‫‪ Las‬وא‬ ‫: ‪Vegas 51s‬‬ ‫ل‬ ‫ول و‬
‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫¯‬ ‫ن‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬
‫אم.‬ ‫‪Ù‬‬ ‫¯‬ ‫ن‬ ‫א‬
‫و‬ ‫‬ ‫א‪Ø‬‬ ‫و א‬ ‫وא ×א‬ ‫א‬ ‫‪ª‬‬ ‫‪ª‬و‬ ‫א‬ ‫א‬ ‫‪Ú‬‬ ‫‪Ù‬א‬
‫א‬ ‫א‬ ‫ون‬ ‫א س‬ ‫.‬ ‫א‬ ‫א‬ ‫نא‬ ‫.‬ ‫لא‬ ‫‪Ù ª‬‬ ‫ن ودא ‪ ª‬א‬ ‫א‬
‫א ق ن ‪Ù‬‬ ‫... ن‬ ‫א‪Ø‬‬ ‫א‬ ‫א‬ ‫ ول(‬ ‫)و‬
‫...‬ ‫ذ‬ ‫ق‬ ‫¯‬ ‫א س‬
‫‪blog.shabayek.com‬‬ ‫-8-‬ ‫و‬

9. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א א‬ ‫א‬
‫‪ª‬‬ ‫א‬ ‫زאد‪ª‬‬ ‫‬ ‫ذא ‬
‫‪ª‬‬ ‫א‬ ‫‬ ‫.‬ ‫وא‬ ‫א‬ ‫‪Ó‬لא‬ ‫א‬ ‫א: א‬ ‫ل‬ ‫אא‬ ‫و‬
‫א‬ ‫ن‬ ‫אא‬ ‫ م 8791(.‬ ‫) ‪Ù‬א‬ ‫א‬ ‫א‬ ‫ن‬ ‫ن ن‬
‫م‬ ‫نא‬ ‫و‬ ‫و‬ ‫و‬ ‫نא‬ ‫.‬ ‫و‬ ‫‪ª‬‬ ‫ن‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫ن ن‬ ‫ن. و‬ ‫א‬ ‫م‬ ‫‬ ‫ن‬ ‫.‬ ‫א‬
‫א א‬ ‫א‬ ‫א‪Ø‬‬ ‫א‪Ø‬‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫א א‬ ‫א‬
‫.‬ ‫א‬ ‫א‬
‫‪Ù‬‬ ‫א‬ ‫و‬ ‫و‬ ‫وא‬ ‫‪Ù‬א‬ ‫א א‬ ‫و‬ ‫ن‬ ‫אא‬ ‫‬
‫‪ª‬‬ ‫.‬ ‫‬ ‫א‬ ‫و ‪Ù ª‬‬ ‫ن‬ ‫א ون. א‬ ‫د‬
‫ل د‬ ‫א‬ ‫א‬ ‫21‬ ‫زאدوא‬ ‫‪ú‬‬ ‫א 8‬ ‫א א ذא‬ ‫א א و‬ ‫א‬ ‫‪ª‬‬
‫‪Ù‬‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫‬ ‫א‬ ‫א‬ ‫.‬ ‫91‬ ‫زאد‬ ‫دא‬ ‫ن‬ ‫‬
‫א‪.ª‬‬ ‫ א‬
‫×‬ ‫א‪Ø‬‬ ‫لא‪Ø‬‬ ‫ن‬ ‫وא دق‬ ‫א‬ ‫א‬ ‫ل‬ ‫ن‬ ‫א‬ ‫ن‬
‫دא‬ ‫ذא‬ ‫نא‬ ‫א‬ ‫ز‬ ‫ن‬ ‫א‬ ‫א א‬ ‫‪. Ù‬‬ ‫و‬ ‫א‬
‫ذא‬ ‫.‬ ‫‪Ù‬‬ ‫ن‬ ‫.‬ ‫א‪Ø‬‬ ‫و‬ ‫א‬
‫א‬ ‫م‬ ‫א‬ ‫ن‬ ‫.א‬ ‫א‬ ‫א‬ ‫ق ‬ ‫‪Ù‬‬ ‫ن‬
‫א.‬ ‫ن‬ ‫ذ‬ ‫ذא‬ ‫‪Ù‬‬ ‫א‬ ‫א‬
‫د‬ ‫‬ ‫א‬ ‫‬ ‫‪Ù‬‬ ‫وא‬ ‫×و‬ ‫‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫ن‬
‫.‬ ‫‪ Ù‬א‬ ‫א‬ ‫و‬ ‫א‬ ‫د‬ ‫א ‪Ø‬و‬ ‫ل‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫د‬
‫‬ ‫مא‬ ‫א‬ ‫‪ª‬‬ ‫و‬ ‫א‬ ‫א‬ ‫א‪ ª‬א‬ ‫ق א‬ ‫ن‬
‫!!‬ ‫وא‬ ‫א‬ ‫א‬ ‫ذ‬ ‫א‬ ‫א‬
‫‪ Ù‬و‬ ‫א‬ ‫ض א‬ ‫ل‬ ‫‬ ‫و‬ ‫و‪ª‬‬ ‫‪ Ù‬ذ‬ ‫ن‬ ‫ن‬ ‫א‬
‫×‬ ‫‪Ù‬‬ ‫א‬ ‫אط ‪Ø‬‬ ‫א‬ ‫‪Ø‬א‬ ‫و ‪Ø‬א‪ ª‬א‬ ‫א‬ ‫ن ‪Ø‬א‪ ª‬א‬ ‫א‬ ‫‪.ª‬‬ ‫א‬
‫.‬ ‫ض‬ ‫‬ ‫א‬ ‫א‬ ‫ ون‬ ‫א‬ ‫א‬ ‫‬ ‫مא‬ ‫א‬ ‫و‬ ‫א ج‬
‫ ‪Ù‬א‬ ‫א‬ ‫‪Ú‬‬ ‫‪ Ù‬א‬ ‫א‬ ‫א‬
‫!‬ ‫א‬
‫א.‬ ‫و‬ ‫د‬ ‫א‬ ‫ن‬ ‫א‬ ‫א‬ ‫:א ‪ú‬‬ ‫אא‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫-9-‬ ‫و‬

10. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א‬ ‫א‬
‫א س‬ ‫ن‬ ‫م‬ ‫א‬ ‫א‬
‫א‬ ‫א. ن א‬ ‫‪ Ù‬‬ ‫نא‬ ‫אد‬ ‫‬ ‫ن و ز‬ ‫אد‬ ‫م ×א‬ ‫ن‬ ‫ذ‬
‫ن‬ ‫.‬ ‫אل‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬א‬ ‫‪ª‬‬ ‫‪Ù‬‬ ‫א‬ ‫ع‬ ‫א‬
‫אض‬ ‫ن ن‬ ‫¯.‬ ‫ن א‬ ‫د‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫א‬
‫:‬ ‫ج‬ ‫א‬
‫‬ ‫نא‬ ‫א‬ ‫.‬ ‫:‬ ‫‪ª‬‬ ‫ل א‬ ‫‪ :ª‬د‬ ‫א ض א‬
‫א‬ ‫‬ ‫א‬ ‫و‬ ‫لא‬ ‫‬ ‫א א‬ ‫‬ ‫אא‬ ‫‪ª‬‬ ‫אل‬ ‫א‬ ‫א ‪Í‬‬
‫.‬ ‫دא‬ ‫‪ª‬‬ ‫א‬ ‫א‬ ‫وא‬
‫م‬ ‫وא‬ ‫‬ ‫ن‬ ‫‪ª‬‬ ‫א‬ ‫:‬ ‫א‬
‫د‬ ‫002‬ ‫دא‬ ‫‪ª‬א‬ ‫م א‬ ‫.‬ ‫א‬ ‫و ذא א‬
‫.‬ ‫א‬
‫ و ‪ª‬‬ ‫‪ª‬‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫א‬ ‫د:‬ ‫‪ª‬‬ ‫د א‬
‫‬ ‫אغ‬ ‫א‬ ‫نو‬ ‫. א‬ ‫א‬ ‫وא‬ ‫א‬ ‫א‬ ‫‪ª‬‬ ‫ون و ود‬ ‫د و‬
‫.‬ ‫א‬ ‫د א‬ ‫ن‬ ‫א‬ ‫‬ ‫وא‬
‫‪ª‬‬ ‫ل א‬ ‫ون ‬ ‫ل‬ ‫‪ª‬א‬ ‫‪Ù‬‬ ‫ل‬ ‫א‬ ‫ن.‬ ‫‪Ø‬‬ ‫‪ :ª‬و‬ ‫א‬
‫ن‬ ‫ن‬ ‫.‬ ‫א‬ ‫א‬ ‫ن‬ ‫و‬ ‫و‬ ‫وא‬
‫51 و‬ ‫01‬ ‫א‬ ‫ن א‬ ‫‬ ‫א‬ ‫א‬ ‫52‬ ‫‬ ‫‪ª‬א א‬ ‫א‬
‫ن‬ ‫ن‬ ‫د‬ ‫ل‬ ‫א‬ ‫א.‬ ‫‪ª‬‬ ‫ل א‬ ‫‬ ‫ن ن‬
‫.‬ ‫א‬
‫‪ª‬‬ ‫‬ ‫وא‬ ‫ ن‬ ‫א‬ ‫‪ª‬‬ ‫ل א‬ ‫د‬ ‫ن‬ ‫א‬ ‫ن ن‬
‫‪ ª‬א‬ ‫א‬ ‫و و‬ ‫د‬ ‫ز‬ ‫و‬ ‫ ‪ª‬‬ ‫א‬ ‫ن‬ ‫ل‬ ‫.‬
‫وع‬ ‫دא‬ ‫و‬ ‫א‬ ‫א‬ ‫زو‬ ‫و‬ ‫ل‬ ‫א‬ ‫א‬ ‫ن‬ ‫א دא‬ ‫ع و‬
‫وא‬ ‫א‬ ‫:ز د א‬ ‫وא‬ ‫ن ن‬ ‫.‬ ‫א‬ ‫‪ ª‬א‬ ‫عא‬ ‫31‬
‫‪ ª‬ود‬ ‫=‬ ‫‬ ‫א‬ ‫ ن א‪Ò‬‬ ‫و‬ ‫وא‬ ‫‪ ª‬و‬ ‫ل א‬ ‫د‬ ‫ون א‬ ‫‬ ‫א‬
‫¯ ن‬ ‫و‬ ‫:‬ ‫ذא‪ª‬‬ ‫ن‬ ‫א א‬ ‫.‬ ‫‬
‫وز د‬ ‫א‬ ‫و‬ ‫א‬ ‫א א‬ ‫وא ‪Ø‬و . ذא‬ ‫א‬
‫د !‬ ‫و‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫- 01 -‬ ‫و‬

11. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א دس‬ ‫א‬
‫ق زد‪ª‬‬ ‫‪ ª‬د א‬ ‫ذא‬
‫ن‬ ‫א‬ ‫‪. Ù‬‬ ‫ض‬ ‫م‬ ‫0891‬ ‫‬ ‫א‬ ‫ن‬ ‫‪ú‬‬
‫وא‬ ‫‬ ‫א אد‬ ‫(‬ ‫‪ ª‬و)‬ ‫א‬ ‫ل‬ ‫‬
‫.‬ ‫ذ‬ ‫و‬ ‫א‬ ‫א‪Ø‬‬ ‫א‬ ‫א‬ ‫و‬ ‫مא مא‬ ‫א‬ ‫‪Ú‬‬
‫א א‬ ‫א ذא‬ ‫‬ ‫ن‬ ‫.‬ ‫א‬ ‫א ذא‬ ‫ن–‬ ‫א ‪– ú‬‬ ‫وج‬ ‫‬
‫و‬ ‫אא‬ ‫‪.ª‬‬ ‫‪ ª‬وא‬ ‫א‬ ‫(‬ ‫)‬ ‫א א و‬ ‫א א‬ ‫و‬ ‫(‬ ‫ )‬ ‫د‬
‫.‬ ‫א د‬ ‫وج‬ ‫‬ ‫אא‬ ‫‬ ‫ن ن ول‬ ‫‪ ú‬ن‬ ‫ن‬
‫ن–‬ ‫‪ª‬‬ ‫א‬ ‫ذא‬ ‫نא‬ ‫א‬ ‫ض‬ ‫‪ª‬‬ ‫نא‬ ‫‪Ø‬א‬ ‫‪Ù‬א‬ ‫א‬
‫ن‬ ‫.‬ ‫و‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬ ‫ز‬ ‫و‬ ‫א –‬ ‫א‬
‫ن‬ ‫ض‬ ‫ن‬ ‫×‬ ‫ن‬ ‫א‬ ‫ن د‬ ‫(و‬ ‫א×‬ ‫)‬ ‫‬
‫.‬ ‫(א‬ ‫א)‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬ ‫א ذא‬ ‫א‬
‫א‬ ‫ل نא‬ ‫ن‬ ‫. د‬ ‫و‬ ‫ن‬ ‫‬
‫א.‬ ‫02 و‬ ‫و ض‬ ‫ز 03‬ ‫و‬ ‫ض‬ ‫ن‬ ‫نא‬ ‫‪ª‬א‬ ‫د‬ ‫א‬
‫.‬ ‫‬ ‫د‬ ‫א‬ ‫א‬
‫‪ (Ù‬د‬ ‫‪ª )Ø‬و ق‬ ‫ن‬ ‫ض‬ ‫א‬ ‫א‬ ‫ن‬
‫‪Ø‬‬ ‫אא‬ ‫م و‬
‫(‬ ‫א‬ ‫نא‬ ‫)‬ ‫و‬ ‫و‬ ‫ ‪ª‬‬ ‫‪ª‬‬ ‫א‬
‫א‬ ‫ذא‬ ‫‪ª‬א‬ ‫ א‬ ‫!א‬ ‫א‬ ‫وא‬
‫ذא‬ ‫א‬ ‫‪Ù‬‬ ‫د ن‬ ‫‪ ª‬و‬ ‫א‬ ‫ن و‬
‫دو‬ ‫05‬ ‫ن‬ ‫ن‬ ‫‪ ª‬و‬ ‫א‬ ‫و‬ ‫ذ‬
‫‪ ª‬א אد .‬ ‫א‬ ‫دو‬ ‫ن 009‬ ‫‬ ‫א אد‬ ‫ذא‬
‫ض‬ ‫ن ن‬ ‫ذ‬ ‫א ول ‬ ‫א‬ ‫א‬ ‫‪Í‬‬ ‫א אد‬ ‫א‬ ‫زא‬ ‫و‬ ‫ ‪ª‬‬
‫.‬ ‫ن‬ ‫ز‬ ‫و‬ ‫א‬ ‫ذ‬ ‫א‬ ‫‪Ø‬‬
‫×‬ ‫ن‬ ‫نو‬ ‫و‬ ‫.‬ ‫‬ ‫ذא¯‬ ‫وא‬ ‫א‬ ‫א‬ ‫نو ض‬ ‫א‬
‫ن‬ ‫.‬ ‫ׯ ن‬ ‫ون‬ ‫א: א‬ ‫وא‬ ‫×‬ ‫‬ ‫وא‬ ‫ذא¯‬
‫.‬ ‫‬ ‫א‬ ‫¯‬ ‫و‬ ‫و دא‬ ‫.‬ ‫א‬ ‫א‬ ‫א‬ ‫زد‬ ‫و‬
‫‪blog.shabayek.com‬‬ ‫- 11 -‬ ‫و‬

12. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א ‪Í‬‬ ‫:‬ ‫ذא¯ و‬ ‫ج‬ ‫ج‬ ‫و‬ ‫ن وא‬ ‫‬
‫ن ن‬ ‫و‬ ‫א‬ ‫و‬ ‫א‬ ‫א‬ ‫ن‬ ‫א‬ ‫ن‬
‫א‬ ‫(.‬ ‫א‬ ‫א‬ ‫ز)‬ ‫ ‪ ª‬وא‬ ‫א‬ ‫א‬
‫.‬ ‫א‬ ‫‪Ù‬‬ ‫א‬ ‫د‬ ‫‪ª‬א‬ ‫א‬ ‫א‬ ‫א‬ ‫‪Ù‬‬ ‫א‬
‫א ‪Ø‬‬ ‫دو‬ ‫:‬ ‫ض‬ ‫نא‬
‫.‬ ‫و‬ ‫زא‬ ‫وא‬ ‫‪ª‬‬ ‫و‬ ‫زא‬ ‫א א‬
‫و‬ ‫01 دو‬ ‫א‬ ‫د‬ ‫‬ ‫א‬ ‫دو‬ ‫051‬ ‫ود‬ ‫א‬ ‫א‬ ‫وא‬
‫‬ ‫‪ª‬‬ ‫א‬ ‫وא ‬ ‫א‬ ‫א‬ ‫‪ú‬‬ ‫א‪ ª‬א‬ ‫ص. ع א‬ ‫אא ضא‬
‫‬ ‫نز‬ ‫ز‬ ‫و‬ ‫א‬ ‫ن‬ ‫‬ ‫و د‪ª‬‬ ‫א‬ ‫. א‬ ‫א‬ ‫א‬
‫ذ‬ ‫ن:‬ ‫. د‬ ‫א‬ ‫א‬ ‫ذא‪ ª‬א‬ ‫ذא¯‬ ‫د‬ ‫ن‬ ‫د‬ ‫.‬
‫ن‬ ‫א‬ ‫א‬ ‫ول‬ ‫ن‬ ‫‬ ‫א‪ª‬‬ ‫‬ ‫ون‬
‫א ن.‬
‫א د‬ ‫ن‬ ‫.‬ ‫א‬ ‫א‬ ‫ز‬ ‫و‬ ‫‪ª‬‬ ‫لد‬ ‫ن‬ ‫وא‬ ‫ن دو‬
‫و‬ ‫زو‬ ‫و‬ ‫ن‬ ‫ذ‬ ‫ق‪ Ë‬و‬ ‫א‬ ‫و‬
‫!‬ ‫א‪ª‬‬ ‫א‬ ‫‪Ù‬‬ ‫‬ ‫ن: א ل ز‬
‫‪ª‬‬ ‫א‬ ‫‪AOL‬‬
‫‪ª‬‬ ‫ذא‬ ‫×א‬ ‫¯‬ ‫:‬ ‫א א‬ ‫‬
‫‪Ù‬‬ ‫ز‬ ‫א‬ ‫¯א‬ ‫‪Ù‬‬ ‫א‬
‫وא‬ ‫(‬ ‫)‬ ‫ل‬ ‫نא‬ ‫א‬ ‫.‬ ‫‪¯Ù‬‬
‫ن‬ ‫.‬ ‫و‬ ‫א‬ ‫א‬ ‫א‬
‫ل − ذא‬ ‫א‬ ‫و‬ ‫ون‬ ‫و‪Ú‬‬ ‫א‬
‫ن‬ ‫ذ‬ ‫ل‬ ‫‪ Ù‬‬ ‫و‬ ‫‪Ù‬‬ ‫زא‬
‫‪.IBM‬‬
‫‪Ø‬א¯ ‬ ‫א‬ ‫ل‬ ‫א / ص‬ ‫نא‬ ‫052‬ ‫אא א‬ ‫ذא‬
‫א‬ ‫–‬ ‫و‬ ‫و ن‬ ‫ذא‬ ‫‪ ª‬א‬ ‫نא‬ ‫אد‬ ‫×‬ ‫ن‬ ‫אא‬ ‫‪.AoL‬‬ ‫‪ Ó‬ن‬
‫.‬ ‫و‬ ‫‬ ‫م‬ ‫‪ –ª‬ن‬ ‫א‬
‫. ذא‬ ‫א‬ ‫ذא א ‪Ø‬‬ ‫א‬ ‫א א ص/א‬
‫‬ ‫و ذא ذ‬ ‫م‬ ‫א‬ ‫. ذא א ‪Ø‬‬ ‫א‬ ‫‪Ù‬אن‬ ‫دא‬ ‫لא‬ ‫א‬
‫ل‬ ‫ن‬ ‫¯. )‬ ‫و‪Í‬‬ ‫‬ ‫. ذא‬ ‫م‬ ‫א‬
‫‪blog.shabayek.com‬‬ ‫- 21 -‬ ‫و‬

13. ‫ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء ‪Marketing Outrageously‬‬
‫א‬ ‫ص/א‬ ‫א‪Í‬‬ ‫א د ن‬ ‫ن‬ ‫د (.‬ ‫א ‪Ø‬‬ ‫א ‬ ‫א‬ ‫‬
‫‪.AoL‬‬
‫ل ن‬ ‫د‬ ‫א‬ ‫.‬ ‫وא ‬ ‫א‬ ‫×و‬ ‫وא‬ ‫א‬ ‫ن‬ ‫א‬ ‫‪Í‬‬
‫ن‬ ‫א‬ ‫04 . א‬ ‫03‬ ‫‪ ª‬و‬ ‫א‬ ‫‪ª‬‬ ‫‪úÙ‬‬ ‫א ول:‬ ‫א‬
‫و ن‬ ‫دو‬ ‫א‬ ‫ق ود‬ ‫א‬ ‫و‬ ‫‪IBM‬‬ ‫ود א‬
‫01 دو .‬ ‫وא ‪Ø‬א¯‬ ‫04 دو‬ ‫‪ Ù‬و ع‬ ‫ ‪Ù ª‬ز א‬ ‫005 ع‬ ‫א‬ ‫ل‬ ‫א‬
‫‪.¯Ø‬‬ ‫ن‬ ‫د א ‪Ø‬‬ ‫و‬ ‫ن دو‬ ‫02‬ ‫א‬ ‫א‬ ‫א‬
‫‪(ª‬‬ ‫א‬ ‫)‬ ‫א‬ ‫ن دو‬ ‫ن 04‬ ‫‪¯Ø‬‬ ‫א 003‬ ‫‪AoL‬‬ ‫א‬ ‫א‬
‫‬ ‫‪ ª‬ول‬ ‫א‬ ‫ن‬ ‫א‬ ‫א ‪ú‬‬ ‫‪Ø‬א‬ ‫א‬ ‫א‬ ‫.‬ ‫א‬ ‫א‬
‫א‬ ‫ אא‬ ‫. ذא‬ ‫و‬ ‫א א‬ ‫‪Ø‬‬ ‫ول‬ ‫‬ ‫و‬ ‫و‬
‫4991‬ ‫‬ ‫.‬ ‫‬ ‫و‬ ‫ع و‬ ‫א‬ ‫ود‬ ‫‪Í‬‬
‫‪.¯Ø‬‬ ‫ن‬ ‫‬ ‫د א ‪Ø‬‬ ‫ن ‬ ‫ل‬ ‫و‬ ‫‪¯Ø‬‬ ‫א 07‬ ‫‪AoL‬‬
‫–‬ ‫ن دو‬ ‫ق 892‬ ‫א‬ ‫ن‬ ‫‪¯Ø‬‬ ‫ن‬ ‫32‬ ‫ ‪AoL‬‬ ‫د א ‪Ø‬‬ ‫א‪ª‬‬
‫א‬ ‫א‬ ‫و‬ ‫א‬ ‫دو‬ ‫א‬
‫و‬ ‫אدא‬ ‫قא‬ ‫د א ‪Ø‬‬ ‫‬ ‫ن ‪AoL‬‬ ‫א‬ ‫א‬ ‫.א‬ ‫ون א‬ ‫و‬
‫‪ª‬א‬ ‫‪ Ù‬א د‬ ‫אل א‬ ‫א‬ ‫ل‬ ‫א‬ ‫א‬ ‫א‬ ‫א ‪Ø‬‬
‫!‬ ‫ ... א‬ ‫א‬ ‫אא‬
‫‪Ù‬‬ ‫‪ úÙ‬و ود א‬ ‫‪ª‬‬ ‫ ذא‬
‫אم. ‬ ‫אزد د و‬ ‫د א ‪Ø‬‬ ‫אد و‬ ‫‪Ù‬‬ ‫‪Ù‬‬ ‫ن‬
‫.‬ ‫م‬ ‫א‬
‫‪ª‬א‬ ‫‬ ‫ن‬ ‫ص‬ ‫‪ ª‬ن و ‪250 ª‬‬ ‫و‬ ‫‪ ª‬و‬ ‫ون‬ ‫‪AoL‬‬
‫01‬ ‫و ز‬ ‫‪¯Ø‬‬ ‫ن‬ ‫01‬ ‫א ‪¯Ø‬‬ ‫001 ص ز‬ ‫‪ª‬‬
‫.‬ ‫ن‬ ‫אص ‬ ‫א‬ ‫ز‬ ‫ن و‬ ‫052‬ ‫و‬ ‫ن ص ن. ذ‬
‫‪¯Ù‬‬ ‫א‬ ‫א‬ ‫ن‪Í‬‬
‫‪...¯Ù‬‬ ‫ذ‬ ‫א‬ ‫ن‪Í‬‬
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